Using SEO and social media to supercharge your online brand

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SEO and social media are like peanut butter and jelly...they just go together. While they are always considered separate entities—we disagree. Social media and SEO actually work very [very well] together to build popularity, engagement, relevance and authority. It's becoming increasingly more apparent how important social media is to SEO—and ultimately in your company’s marketing strategy to succeed.

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Using SEO and social media to supercharge your online brand

  1. 1. SEO + SOCIAL MEDIA supercharge your online brandthinkcreativegroup.com
  2. 2. MODERATOR... JOHN HOWLETT Technology Council Member Comcast Business Services thinkcreativegroup.comthinkcreativegroup.com
  3. 3. TODAY’S PRESENTERS... DAWN BARSON SEO Specialst + Co-Owner ALI PARMELEE SM Specialst + Co-Owner thinkcreativegroup.comthinkcreativegroup.com
  4. 4. OVERVIEW What we will discuss today • Relationship between SEO + SM • Maximize content • Build your fanbase • Keyword rich targeting • Monitoringthinkcreativegroup.com
  5. 5. SEO + SM ARE LIKE... ALONE THEY’RE TASTY. TOGETHER THEY’RE DELICIOUS! SEO & Social Media have long been considered separate entities—one wholly concerned with search engine rankings and the other used for conversations. But we disagree...thinkcreativegroup.com
  6. 6. SEO OR SM WHAT WE’VE ALREADY HEARD SEO SM [Social Media] • Keywords • Facebook • Metatags • Twitter • Page titles • Linkedin • Getting links • YouTubethinkcreativegroup.com
  7. 7. SEO ‘S SM THEY’RE MORE SIMILAR THAN YOU THINKthinkcreativegroup.com
  8. 8. SEO ‘S SM THEY’RE MORE SIMILAR THAN YOU THINK popularitythinkcreativegroup.com
  9. 9. SEO ‘S SM THEY’RE MORE SIMILAR THAN YOU THINK popularity engagementthinkcreativegroup.com
  10. 10. SEO ‘S SM THEY’RE MORE SIMILAR THAN YOU THINK popularity engagement relevancethinkcreativegroup.com
  11. 11. SEO ‘S SM THEY’RE MORE SIMILAR THAN YOU THINK popularity authority engagement relevancethinkcreativegroup.com
  12. 12. SEO ‘S SM THEY’RE MORE SIMILAR THAN YOU THINK popularity authority engagement relevancethinkcreativegroup.com
  13. 13. SEO ‘S SM THEY’RE MORE SIMILAR THAN YOU THINK popularity GOOGLE, BING + YAHOO authority engagement CONFIRM TWITTER + FACEBOOK INFLUENCE SEO relevancethinkcreativegroup.com
  14. 14. MAXIMIZE YOUR CONTENT ONLINE STRATEGIES • Create link bait/viral content TIP: • Become a resource > Get people to link to your • Target your content to be site, blogs, etc. with relevant keywords relevant to your audience > Stay on message • Optimize social media posts > Use titles wisely + activity POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  15. 15. MAXIMIZE YOUR CONTENT EXAMPLES :: LINK BAIT Will It Blend? - iPhone POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  16. 16. MAXIMIZE YOUR CONTENT EXAMPLES :: BECOME A RESOURCE POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  17. 17. MAXIMIZE YOUR CONTENT ACTION ITEMS Brainstorm on ideas for creating: • Link bait/viral content • Resource-driven content POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  18. 18. BUILD YOUR FANBASE BEING POPULAR HAS ITS BENEFITS • Engaging your audience > Social media icons on your site [like, retweet, share] > Contest + Polls > Special Offers + Check-ins > Video + Photo Sharing > Ask customers to rate + review > Make friends POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  19. 19. BUILD YOUR FANBASE EXAMPLES :: CONTEST • FUZION’s Follow Me @FUZIONCT video contest > run on Facebook > upload videos > get friends to vote for you > announce winners live at Beauty Bash POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  20. 20. BUILD YOUR FANBASE ACTION ITEMS Focus on your social media channels: • Add social social media icons to your site • Create + customize YouTube channel • Hold a social media contest POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  21. 21. KEYWORD RICH TARGETING ARTICLES, BLOGS, VIDEOS + MORE • Develop interactive blog TIP: posts > Select your keywords • Create videos > Use in the title, body + description • Write online articles > Select relevant categories • Comment on existing > Tag with your keywords relevant articles, posts, > Respond to all comments! videos POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  22. 22. KEYWORD RICH TARGETING EXAMPLES :: INTERACTIVE BLOG POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  23. 23. KEYWORD RICH TARGETING ACTION ITEMS Focus on your blog • Review [or create] your blog • Use keywords—add them to the title, body and tags • Select categories • Write the short description [this comes up in search results...so make it good!] POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  24. 24. MONITORING KEEP TABS ON SOCIAL MEDIA + SEO • SM monitoring programs FREE: • SEO monitoring > Google analytics • Joint programs > Facebook Insights > Youtube Insights PAID: > Raven > HootSuite > Sprout Social POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  25. 25. MONITORING EXAMPLES :: OPTIONS POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  26. 26. MONITORING ACTION ITEMS Start monitoring • Make sure you have google analytics on your site • Review analytics at least monthly • Evaluate analytics against goals, adjust, repeat • If you are feeling bold, sign up for a trial social monitoring services POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  27. 27. HOW TO GET STARTED CREATE A SIMPLE STRATEGY Audience Objectives Relevance Keywords Tactics Maximize Fanbase Target Monitor Goals POPULARITY ENGAGEMENT RELEVANCE AUTHORITYthinkcreativegroup.com
  28. 28. PEANUT BUTTER JELLY TIME REMEMBER, PB=SEO + JELLY=SOCIAL MEDIA! QUESTIONS? > /thinkcreativegroup > /aliparm > blog.thinkcreativegroup.com > Dawn@thinkcreativegroup.com > Ali@thinkcreativegroup.com http://youtu.be/Z3ZAGBL6UBAthinkcreativegroup.com

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