social media for
communications professionals
                    thinkcreativegroup.com
> Why social media is important
> Is your target market online
> Facebook
> Twitter
> Other tools
> Monitoring the convers...
why social media
    is important
> Build relationships
> Identify new trends
> Find + engage brand ambassadors
> Branding + top of mind awareness
> Keep an...
> Visiting social sites in now the 4th most popular activity
> 93% of social media users believe a company should have a p...
2009 Study



how social media
         is used
2009 Study



 social media
for marketing
2009 Study



social media
       for pr
While Twitter and Facebook get the headlines, the social media form
organizations are turning to most as they look to the ...
Nearly nine out of ten journalists (89%) say they use blogs for online
research. Only corporate websites (96%) are cited b...
The walls between PR and the media are coming down.
In one click you can:
> find the most relevant reporters to the story ...
2009 Study


social media
  tools trend
is your target
market online?
U.S. Internet users by age between 2005 and 2008
30-34 increased 83-87%
40-44 increased 76-83%
45-49 increased 73-80%
55-5...
facebook
> Viral marketing on steroids
> A second “website” on a network with a great number of users
> A mass communications tool
...
> More than 300 million active users
> 50% of active users log on to Facebook in any given day
> The fastest growing demog...
facebook users
want you online
> Personal profile
> Official page [for business]
> Community page
> Group
> Ads
> Applications
> Polls
> Contests
> Coupo...
> Keep your personal profile separate from your business
> Set a strategy and stick to it
> Set up your official page for ...
twitter
> Position yourself as the expert
> Gain strategic partners
> Stimulate thought and conversation by posing questions
> Dri...
> Microblog
> 140 character “tweets”
> Followers + Following
> Main goal - gain followers
> Hyperlinks are the key [can co...
> Start by following
> Search on keywords and conversations
> Tweet interesting, valuable + relevant information [not self...
> Blogs
> LinkedIn
> YouTube
> HARO [Help A Reporter Out]
> and many, many, many more!




                               ...
monitoring the
conversations
> Find audiences who care about your brand and products
> Understand customer attitudes toward your brand and offerings
> ...
Listen. Compare. Adapt.
> Free alert tools—Google Alerts, Google Blog Search, socialmention
> “Freemium” + “Lite” options—...
golden rules for success
> Create a strategy—start with your end goal
> Be authentic and transparent
> Be true to your brand and value proposition
...
> Always ask “what do my customers want and how can I engage them”
> Become viewed as an expert
> Tie it into other social...
> Define your Purpose
> Answer “How does this fit into my overall marketing/branding strategy?”
> Define your goals
> Crea...
This presentation will be available online:
> facebook.com/thinkcreativegroup
> blog.thinkcreativegroup.com




          ...
questions?
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think creative group :: social media review

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Get an overview of how to use social media for your business to build brands, generate leads, establish yourself as an expert and more. Learn about Facebook, Twitter, other tools and more. And learn about why monitoring social media is key to all campaigns.

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think creative group :: social media review

  1. 1. social media for communications professionals thinkcreativegroup.com
  2. 2. > Why social media is important > Is your target market online > Facebook > Twitter > Other tools > Monitoring the conversations > Golden rules for success agenda
  3. 3. why social media is important
  4. 4. > Build relationships > Identify new trends > Find + engage brand ambassadors > Branding + top of mind awareness > Keep an eye on competitors > Community-based public relations > Low cost option for extreme word of mouth why social media is important
  5. 5. > Visiting social sites in now the 4th most popular activity > 93% of social media users believe a company should have a presence in social media––85% believe they should interact with customers > 3 out of 4 Americans use social technology > Time spent on social networks is growing at 3x the overall internet rate > Every minute 13 hours of videos are uploaded to YouTube > 1 million YouTube videos are viewed everyday > On average, there are 3 million tweets per day on Twitter why social media is important
  6. 6. 2009 Study how social media is used
  7. 7. 2009 Study social media for marketing
  8. 8. 2009 Study social media for pr
  9. 9. While Twitter and Facebook get the headlines, the social media form organizations are turning to most as they look to the future is blogging. Some consider blogging “old” social media, but it has proven itself an effective communication tool. The ability to reach a mass audience With a personal point of view and invite comments is very powerful. old or new trend?
  10. 10. Nearly nine out of ten journalists (89%) say they use blogs for online research. Only corporate websites (96%) are cited by more journalists as a source of online information. Blogs (64%) are the most frequently used social networking tool to publish, promote, and distribute what journalists write, followed closely by social networking sites (60%), and microblogging sites (57%). 2009 Social Media & Online Usage Study from George Washington University and Cision how social media impacts pr
  11. 11. The walls between PR and the media are coming down. In one click you can: > find the most relevant reporters to the story you’re pitching > obtain a better understanding of what they like and what they’re interested in by reading their feed > get a direct link to their blog or website > and network with them via @reply or DM how social media impacts pr 11
  12. 12. 2009 Study social media tools trend
  13. 13. is your target market online?
  14. 14. U.S. Internet users by age between 2005 and 2008 30-34 increased 83-87% 40-44 increased 76-83% 45-49 increased 73-80% 55-59 increased 68-71% 60-64 increased 55-62% 70-74 increased 26-45% 75-plus increased 17-27% (Pew Internet & American Life Project, "Generation Online in 2009,” January 28, 2009). target market
  15. 15. facebook
  16. 16. > Viral marketing on steroids > A second “website” on a network with a great number of users > A mass communications tool > A way for small businesses with limited budgets to reach the masses > Build strong brand loyalty why use facebook
  17. 17. > More than 300 million active users > 50% of active users log on to Facebook in any given day > The fastest growing demographic = 35 years old and older > More than 10 million users become Fans of Pages each day > More than 8 billion minutes are spent on Facebook each day (worldwide) > Average users spend 5 hours, 46 minutes on Facebook a day why use facebook
  18. 18. facebook users want you online
  19. 19. > Personal profile > Official page [for business] > Community page > Group > Ads > Applications > Polls > Contests > Coupons > Cross-platform promotions—pull in other social media about facebook
  20. 20. > Keep your personal profile separate from your business > Set a strategy and stick to it > Set up your official page for business—get a vanity url once you reach 25 followers [facebook.com/thinkcreativegroup] > Install applications to your page that are relevant > Get creative + make your page a resource—utilize polls, contests, coupons > Make sure you pull in your other social media—YouTube, blog, etc > Post a link to find you on Facebook on all of other tools [email signature, website, blog, Twitter, LinkedIn] using facebook
  21. 21. twitter
  22. 22. > Position yourself as the expert > Gain strategic partners > Stimulate thought and conversation by posing questions > Drive users to your blog, website, facebook page, etc. why use twitter
  23. 23. > Microblog > 140 character “tweets” > Followers + Following > Main goal - gain followers > Hyperlinks are the key [can condense] > Follow the right people > Retweets [RT] about twitter
  24. 24. > Start by following > Search on keywords and conversations > Tweet interesting, valuable + relevant information [not self-serving info] > Commit to tweeting frequently > Say nice things about people’s posts and publicly thank your followers > Hold contests > Post a link to find you on twitter on all of your other tools [email signature, website, blog, Facebook, LinkedIn] using twitter
  25. 25. > Blogs > LinkedIn > YouTube > HARO [Help A Reporter Out] > and many, many, many more! other tools
  26. 26. monitoring the conversations
  27. 27. > Find audiences who care about your brand and products > Understand customer attitudes toward your brand and offerings > Identify passionate, authentic brand Influencers + activists > Generate awareness + build brand loyalty through customer engagement > Assess share of voice for your products + brand > Drive influential peer-to-peer, word-of-mouth promotion > Measure marketing + media campaign success > Cost-effectively resolve customer service issues > Uncover new product and feature opportunities why monitor the conversations
  28. 28. Listen. Compare. Adapt. > Free alert tools—Google Alerts, Google Blog Search, socialmention > “Freemium” + “Lite” options— Alterian SM2, trackur, BrandsEye > Paid+ advanced options—Radian6, BrandWatch, truVOICE how to monitor the conversations
  29. 29. golden rules for success
  30. 30. > Create a strategy—start with your end goal > Be authentic and transparent > Be true to your brand and value proposition > Consistency from site to site > Listen first > Post relevant content > Engage your audience—be interesting and creative to get users involved golden rules for success
  31. 31. > Always ask “what do my customers want and how can I engage them” > Become viewed as an expert > Tie it into other social media + traditional marketing/advertising efforts > Stop thinking campaigns and start thinking conversations > Be careful what you post > Measure progress and results > Don’t get sucked in golden rules for success 31
  32. 32. > Define your Purpose > Answer “How does this fit into my overall marketing/branding strategy?” > Define your goals > Create a strategy > Select your tools > Determine how you will monitor + measure success > Get started! get started
  33. 33. This presentation will be available online: > facebook.com/thinkcreativegroup > blog.thinkcreativegroup.com thank you 33
  34. 34. questions?
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