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Social Networking For Lawyers Webinar
 

Social Networking For Lawyers Webinar

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    Social Networking For Lawyers Webinar Social Networking For Lawyers Webinar Presentation Transcript

    • Social Networking for Lawyers Law Firm Internet Marketing in the Era of Web 2.0
      • How Social Networking applies Legal Professionals
      • How to use social media tools to maximize professional benefits
      • Best practice knowledge and planning guide for using social media in the legal profession
      • Any questions – we’re using #sm4law on Twitter
    • Why should you care?
      • Conversation will happen if you are there or not
      • It’s not about your Law Firm website anymore. Doug Jasinski*: “ Your web presence has to move beyond the firm website. “
      • Direct channel to your current/future customers
      • Virtual networks are today’s digital business environments
      • Doug Jasinski in Social Media for Lawyers presentation http://www.skunkworks.ca/pdfs/SocialMediaForLaw.ppt
    • N (CC) = 449 N (PP) =224
        • More than 65% of lawyers who are between 25-35 years of age belong to a social network
      Networks for Counsel Study April 2008 Lawyers Are Using Online Networking Too
    • N (CC) = 449
        • This question was asked only of Corporate Counsel
      Lawyers Clearly See the Benefits of Online Networking Networks for Counsel Study April 2008
      • Expand your network
      • Build your Reputation/Brand
      • Comment on legal issues and trends
      • Listen (to the customer, to competitors)
      • Learn (from industry leaders, your customers, competitors)
      • Channel (opinions, image, perceptions)
      • Promote, Communicate (to your audience)
      Key Professional Networking Activities for Lawyers
    • How do you merge safely into social media traffic?
    • 3 Golden Rules for success in social media world
      • Pick and choose what’s right for you – you don’t have to read, write and participate in EVERYTHING
      • Nothing happens overnight
      • The more you give, the more you receive
    • Your Profile
      • At the core of social networking is your profile
      • = How people
      • perceive you
      • online
    •  
    • Basics first…
      • “ Write your profile for the future” (Chris Brogan):
        • First impression counts
        • Summary: “write from the mindset of the prospective employer or client“
        • Ratings/Recommendations very important
        • Photo – who is behind the profile?
        • Showcase expertise – YOUR expertise
        • People do business with people they like, know and trust
      • Not just the resume
      • Expertise – link to blog
      • Keywords
      • Status/what you are working on..
      • Drive traffic to your blog and presentations
      • Articles you’ve written
      • Organizations and committees
      • Pro bono
      Professional Profiles
      • Be reachable and accessible
      • Effective photo and contact information
      • Expertise and area of practice is clear and well defined
      • Credible authority established
      • Link to all community posts – showcase expertise
      • Links to others = well connected
      • Interests give personal feeling
      • Activity and frequency of use establishes commitment
      Lawyer Profiles
    • Profile Best Practices
      • Be Honest and transparent
      • Personal and Professional – know your boundaries
      • Spread your profile – in the right places
      • Be responsive & trustworthy
      • Finish what you start
      • Value and create thought leadership
      • Remember: All other media and company policies apply
    •  
    • Online Networking
      • Listen, collaborate, participate - build a strong network
      • just like you don’t do business following a 2 min introductory meeting, you need to invest in online connections to make it happen
    • Factors for Choosing a Professional Network
      • Brand: Seek sites with a strong industry footprints to ensure longevity
      • Safety and security:
        • Participate in networks that you trust, and which provide sufficient security and authentication to make professional users feel safe
        • This is a key benefit to private, members-only and legal-focused networks
      • Global membership: One of the great benefits of online networking is its global reach. Seek out international communities for business
      • Diversity of features: Your Law 2.0 needs will change over time. Find a network that offers many different ways to participate
      • Richness of conversation : As knowledge sharing is key to the success of a professional network, look for active discussions and comments that offer idea exchange.
      • Size: Look for a critical mass of members in your specialty to achieve your networking goals
    • Use Suggested Connections Suggested connections help lawyers find lawyers with shared backgrounds.
    • The Network Effect: Source Trusted Referrals Find a trusted colleague who knows the lawyer you’re researching.
    • Connecting Online - Best practices
      • “ the Virtual Handshake ”
      • Asking permission
      • Individually decide if it is appropriate to initiate a connection
      • Write a personal email
      • Do not chase
      • Thank people
      • it’s OK to decline or ignore
    • Maintain relationship – What are your connections up to? Automated news feeds on your connections and communities can reveal actionable information
    •  
    • Using Groups to Segment Your Audience
      • Find “Relevant” Colleagues
        • Common interests
        • Narrow peer groups into smaller, more focused clusters
        • Enables “deep dives” into subject matter with trusted colleagues
      • Groups are Focused & Intimate
        • Introduce yourself to the group and offer brief background
        • Participate frequently and offer ideas, questions and insights
        • Be helpful and pro-active
    •  
    •  
    • Blog
      • Showcase expertise
      • Write about something you enjoy, that you find interesting
      • Write frequently
      • Engage your audience
    • “ How Do I Use Social Media to Increase Professional Credibility & Raise Visibility?”
      • Be a Thought Leader and share your POV
      • Through social media the opportunity is there for the taking!
      • Professional networks offer MANY opportunities to showcase your knowledge
      • Participation is key to using social media successfully
      • IT is yours for the taking
      • Discuss IT, blog IT, answer IT, poll IT, comment on IT, podcast IT
        • Use the tools of social media to take charge of IT
    • So how do you control and follow all of this info?
    • How to use RSS
      • Click on the orange button
      • Copy the link at top of the page
      • Page it into an RSS reader:
        • Google Reader
        • Netvibes/Pageflakes
    • Top 10 Uses for law firms *
      • Current awareness
      • Firm marketing
      • RSS republishing
      • Feed mixing & filtering for subject collections
      • Client press
      • Vanity feeds
      • Internal research collections
      • Feeding on marketing content for KM
      • Case law & legislative changes
      • Aggregated tagging
      • *Source: Vancouver Law Librarian Blog
      • http://vancouverlawlib.blogspot.com/2006/09/top-10-uses-for-rss-in-law-firms.html
    • Reputation Management
      • Listen - What are people saying about you, your service, your industry, you competitors?
      • Respond - If you find yourself quoted, mentioned or commented about on a blog or article, use comments area to respond – right away
      • http:// www.google.com /alerts
    •  
    • More can be found on: http://twitter.com/downloads
    •  
      • Tweet: Link to interesting news/articles
      • Contribute Value to the Community
      • ReTweet: recognize other’s Tweets
      • From Chris Brogan’s 50 ideas of using Twitter for Business:
      • When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
      • Ask questions. Twitter is GREAT for getting opinions.
      • Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
      • Confidentiality and Ethics rules apply
      • Be honest
      • Don’t tweet anything that could make you feel awkward later on
      • Don’t spam
      • Twellow.com – optimise your Bio area for the right categorization in Twitter Yellow Pages
      • Wefollow.com – register yourself in a ‘Tags-based’ Directory
      • Seach key words in people’s bios http:// www.tweepsearch.com
      • Follow one or two people that interest you and follow those they follow
      • Tap into TweetScoop and #hashtags
    •  
      • Each has around 500 followers
      • Plus my followers
      • Webinar info was sent to….. 6000 people in 10 seconds with zero cost
      • Credit to Doug Jasinski for this helpful use case structure!
    • Other Useful Guidelines and Tips
      • ‘ Tags’ and ‘keywords’ analysis guide http://www.briansolis.com/2008/03/discovering-and-listening-to.html
      • Chris Brogan: How to Do Business on Twitter: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
      • How do other brands do Twitter:
      • http://mashable.com/2009/01/21/best-twitter-brands/
      • “ Twitter Tips in 140 characters and more”
      • http://www.twitip.com/
      • @ atsakala offer a great Social Media Guidelines document – tweet him to ask for a copy
      • Read Blogs of Lawyers on Twitter – all have posts with great advice on Twitter for Lawyers
    • 8 Minute Social Media Game Plan
      • For an effective Social Media-savvy lawyer...
      • Spends 5 minutes a day scanning RSS feeds, blogs and emails
      • 1 second to check reputation alert, topic or company key word alert
        • 5 minutes to respond-- if need be -- to a blog post or social media entry
        • Send email to author of great article – invites to connect if she responds
      • Logs into professional network every few days for about 8-10 minutes
        • Connects to 1-3 people every few visits
        • Writes a personalized email to 1-2 connections
        • Scans forums or blogs
          • Comments briefly or posts a message
      • Once or twice a month (at least) – writes or co-writes a blog entry
        • Twitters new blog post
        • Posts blog on network profile
        • RSS sends blog entry automatically to all subscribers
        • Responds to comments
    • Thanks!
      • Twitter: @alinwagnerlahmy
      • Linkedin.com/alinwagnerlahmy
    • Additional Information followed by Q&A session
      • Information on BabyBoomers and online: http://www.martindale.com/blog/BlogComments.aspx?bid=35228&tid=213&ct=15 and warmly recommend following @ carloshernandez
      • Personal and professional, great post by Doug Cornelius http://www.compliancebuilding.com/2009/04/13/the-4-ps-of-the-social-internet/