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In 2011, all marketers are convinced of the Internet’s indisputable power for brands. But how should one communicate? How can one integrate this new set of rules inherent to the World Wide Web.
Keystone Network has defined 5 profiles typifying the so-called websumers’ behaviors: Actives: the star, the sharer, the player // Passives: the observer, the inspector.
This segmentation defines the inherent motivations and reasons for Internet navigation, which are then linked to specific behaviors and attitudes on the web.
Thanks to the thorough understanding of the websumer, Keystone Network is able to help brands connect with their consumers on the Internet.
Partnering with Emakina and Keysteps, Keystone Network has developed the Web-Engine, a module for every marketing organization. In a 1-day workshop, the marketers will have access to a “social media online briefing” integrated with the overall marketing strategy.