Pharmaceutical media plan pp

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Pharmaceutical media plan pp

  1. 1. Pharmaceutical Media Plan<br />Presented by Dicomm Media<br />
  2. 2. Print Media<br />Monthly magazine and journal publications targeting pharmacists and healthcare professionals<br /><ul><li>Pharmacy Times
  3. 3. Drug Topics
  4. 4. US Pharmacist
  5. 5. American Journal of Health System Pharmacy
  6. 6. Pharmacy Purchasing and Products</li></li></ul><li>Pharmacy Times<br /><ul><li>Over 162,000 Circulation
  7. 7. Established in 1897, Pharmacy Times is the largest circulation trade publication in the field with pharmacists in chain drug stores, community pharmacies, supermarkets, hospitals, and other care facilities </li></ul>“Providing practical information pharmacists can use in their everyday practice.” <br />
  8. 8. Drug Topics<br /><ul><li>Over 159,000 Circulation
  9. 9. Publishing news for pharmacists for more than 154 years</li></ul>“ A monthly news magazine, guided by a board of pharmacy leaders, reporting on all phases of community, retail, and health-system issues and trends.” <br />
  10. 10. US Pharmacist<br /><ul><li>Over 127,000 Circulation
  11. 11. Mailed to pharmacists in all settings: Retail, Hospital, HMO, Clinical & Consultant Pharmacists</li></ul>“will continue to deliver ‘need to know’ information, relevant to the clinical aspects of today’s pharmacy practice, with the goal of improving patient care.” <br />
  12. 12. US Pharmacist<br />Business Publication Circulation Statement <br />for the 6 month period ended June 2010<br />
  13. 13. American Journal of Health System Pharmacy<br /><ul><li>Over 34,000 Circulation
  14. 14. The official publication of the American Society of Health-System Pharmacists (ASHP)</li></ul>“AJHP is the most widely recognized and respected clinical pharmacy journal in the world.” <br />
  15. 15. Pharmacy Purchasing and Products<br /><ul><li>Over 15,000 Circulation
  16. 16. Targeting a dedicated audience of purchasing decision-makers</li></ul>“The health-system pharmacist's premier source for practical and actionable information on the products and services that impact their practice.” <br />
  17. 17. Online Marketing<br />Web Banners<br />Leaderboard Ads<br />Interior Page Banners<br />E-Connect Flashes<br />Website Ads<br />
  18. 18. Online Marketing<br /><ul><li>Drug Topics
  19. 19. US Pharmacist
  20. 20. Pharmacy Times
  21. 21. National Community Pharmacists Association (NCPA) Website
  22. 22. Pharmacy Purchasing and Products</li></li></ul><li>Drug Topics Website<br />
  23. 23. US Pharmacist Website<br />
  24. 24. US Pharmacist Website<br />
  25. 25. Pharmacy Times<br />
  26. 26. Pharmacy Times<br />
  27. 27. Pharmacy Times<br />
  28. 28. National Community Pharmacists Association(NCPA)<br />The national pharmacy association, representing the professional and proprietary interests of independent community pharmacists. <br />We are dedicated to the continuing growth and prosperity of independent community pharmacy in the United States<br />
  29. 29. NCPA Website<br />
  30. 30. US Pharmacist E-Connect Flash<br />Highly Targeted Communications <br />A highly effective way to custom your message to an audience of more than 155,000 qualified requesters. <br />e-CONNECT FLASH features calls to action, such as “Click here,” to prompt pharmacists to visit sponsors’ Web sites— further increasing message exposure. <br />
  31. 31.
  32. 32. Conferences /Trade Shows<br />National Assoc. of Chain Drug Stores (NACDS) 2011 Pharmacy & Technology Conference<br />BOSTON, MASSACHUSETTS<br />“Meet the decision-makers from more than 130 retail companies comprised of chain drug stores and mass merchants who collectively represent over 80,000 retail outlets and more than $200 billion in annual sales for prescription drugs, OTC, and home healthcare”<br />
  33. 33. National Assoc. of Chain Drug Stores (NACDS) 2011 Pharmacy & Technology Conference<br />NACDS is renowned for its annual meetings and conferences. No other organization brings together the calibre of industry leaders and decision-makers from the retail drug store industry that NACDS does year after year.<br />
  34. 34.
  35. 35. Direct Mail <br /><ul><li>75% of retail pharmacists use Pharm/alert - Perq/Focus 2009
  36. 36. Research shows over 130,000 pharmacists read Pharm/alert each month
  37. 37. Pharm/alert is read by two or more pharmacists in 97% of the pharmacies where Pharm/alert is delivered
  38. 38. Pharmacists have consistently ranked Pharm/alert as the first mail item they open
  39. 39. Pharmacists open Pharm/alert first 70% of the time
  40. 40. 56% of Pharmacists share Pharm/alert with their pharmacy technicians, 3.3 per store</li></li></ul><li>Pharm Alert<br />

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