Power Editor for facebook: the WHAT & the WHY

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Power editor is a browser based plugin that is used to create, edit & manage Facebook Ads. It has some unique features that are not available via regular self-serve Ads tool.

Power editor is a browser based plugin that is used to create, edit & manage Facebook Ads. It has some unique features that are not available via regular self-serve Ads tool.

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  • 1. Power Editor 1 – What is Power Editor 2 – Why should we use Power Editor 3 - How to create campaigns & Ads using Power Editor @alimirza2k
  • 2. 1 – What is Power Editor Power Editor is a free browser plug-in Upload and edit Ads in bulk Efficiently manage multiple campaigns and ads Targeting options that are not available via self-serve tool https://www.facebook.com/ads/manage/powereditor/ @alimirza2k
  • 3. 2 – Why Use Power Editor 1) Partner Categories - Data on users related to purchase history / lifestyle - Actual buying history and completion of surveys Examples: - Dog owner (12,643,500 users) - Fitness buyers—runners (5,950,600 users) - Teacher/educator (223,000 users) - Home office supply purchases (2,638,300 users) @alimirza2k
  • 4. 2) Custom Audience - Target existing customers - Email lists, Phone Numbers, UIDs - Example: Target existing customers for new product release 3) Lookalike Audiences - Audience similar to your existing customer list - Great if you have small customer email list @alimirza2k
  • 5. 4) Saved Audiences (or Saved Target Groups) - Save audience groups - Save a lot of time in the ad-creation process 5) Control Ad Placement @alimirza2k
  • 6. 6) Bulk Editing (select multiple Ads and change) 7) Create duplicate Ads with one click @alimirza2k
  • 7. 8) Others - Domain sponsored stories Whenever a user shares a link to your website, a story is created. FB will then turn that share into an ad - Bulk Import & Export Ads from excel file - Dark posts (Unpublished posts) - Optimize Your Ad Bidding Manually bid your Ad for Click, Reach, Social, Action @alimirza2k
  • 8. Lets Create a Campaign & Ads @alimirza2k