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The Spanish sector of the oil is completely involved in the Alimentaria 2012 show. Axiotiki (Grecia). Enero 2012Document Transcript
The Spanish sector of the oil is completely involv… http://olivenews.gr/en/article/554/The-Spanish-sector-of-the-oil-is-com... 16°C ελληνικά english 8°C Athens 23 Jan 2012 Science Technology National and EU law Nutrition History Culture Society and Politics Search Useful links People and Activities 20 Jan 2012 - 11:30 77 Τεύχος The Spanish sector of the oil is completely involved 0 in the Alimentaria 2012 show The organisers of Alimentarias olive oil and vegetable oil show are currently implementing a special advertising campaign in potential markets such as China, Hong Kong, Japan, Malaysia, Thailand, Singapore, the USA and countries from the Middle East. This initiative aims to expand the trade of those importers involved in the shows business meetings and, furthermore, Olivaria has also received widespread support from the olive industry, whose see contents leading companies will be taking part. The show will be returning to Barcelona between 26 and 29 March, 2012, within the Price watch Alimentaria framework, and will pay particular attention to strategies of competitiveness, internationalisation and food industry brands. Alimentaria expects to fill 95,000 m² with its commercial range and gastronomic, business and innovative activities involving 4,000 companies (a third from overseas) and 140,000 buyers (25% from around the world), thus confirming its status as an international centre of commercial operations. The quality of olive oil continues to arouse interest in the global market – in September 2011 824,100 tonnes were exported, 6% more than the previous fiscal year according to the Spanish Olive Oil Agency, with the Asian market being one of the most important. Within this setting of opportunities Olivaria has been implementing a special advertising campaign for the show in key Asian countries such as China – according to the Spanish Olive Oil Inter-professional Organisation, 9,461 tonnes of oil were sold to China, and in the first 8 months of 2011 these sales grew by 125% - Honk Kong, Japan, Malaysia, Thailand and Singapore. We must also not forget other target markets such as the USA – the second global consumer of Spanish oil – and the Middle East. The aim of this initiative is to attract new importers for the Olive Oil Business Meetings, conferences that will put exhibiting countries into contact with leading olive oil distributors from around the world. They will be held in Olivarias new zone, the Olive Oil Business Area, designed to promote international business. The olive oil and vegetable oil show also expects the involvement of buyers from other significant markets such as Brazil, Canada, Australia and Peru, among others. An established show The Olivaria Show has become an international benchmark. As Josep Pont, President of Olivaria and Managing Director of Borges Holding, points out, “it is a great platform for1 de 2 23/01/2012 9:30