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Marketing to College Students

Marketing to College Students






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    Marketing to College Students Marketing to College Students Presentation Transcript

    • MARKETING TO COLLEGE STUDENTS Ali Maresh, University of Wisconsin Oshkosh [email_address]
    • Outline
      • Part I
        • Word of Mouth Marketing
      • Part II
        • Social Media
      • Part III
        • Marketing Resources on Campus
    • Part I: Word of Mouth Marketing
      • WOMM is used to generate a buzz about your event
        • Buzz = infections chatter
      • What is the purpose of your event?
        • How will students benefit from your event?
          • Realize that not all students will respond to your message
    • Targeting Your Audience
      • Who are you trying to reach?
        • Upperclassman?
        • Business majors?
        • Non-traditional students?
    • Targeting Your Audience
      • Think about your message/event
        • Decide which students will be interested based on the following:
          • Year in school
          • Major
          • Class Selection (upper level courses)
          • Are they members of clubs or organizations?
            • Opportunity to attend meetings
    • Student Involvement
      • These students need to….
        • Have an invested interest in your event
        • Be willing to commit their time
        • Promote your event to their peers
    • Street Team Marketing
      • Street team is a term used in marketing to describe a group of people who “hit the streets” (hit the campus) promoting an event or a product.
      • The students that
      • make up the street
      • teams are known as
      • Brand ambassadors.
    • Street Team Marketing
      • What makes a street team effective?
        • Knowledge of the event
          • Know ALL the details
        • Up the buzz factor
          • Generate excitement
        • Teams of two or more
          • The bigger the street team, the more of an impact they will make
    • Guerrilla Marketing Tactics
      • Sidewalk chalk/spray chalk
      • Dress up!
      • Giveaways: brand it with your message
      • Handbills with candy
    • Success Story
      • Study Abroad Ambassador Team (SAAT)
        • Student organization
        • SAAT hosted the Spring 2009 Study Abroad Fair
        • 30 SAAT members
        • SAAT helped with:
          • Decorating tables
          • Street team promotions
          • Worked promotional tables
          • Classroom Visits
            • Total: 80 visits
    • Part II: Social Media
    • Connecting to Students Your Website www.facebook.com www.blogger.com www.youtube.com www.flickr.com www.twitter.com
    • Social Networking Sites:
      • Update regularly
      • Provide useful content for students
        • Don’t just make “noise”
      • It does matter how many friends or followers you have
      • How do you get friends and followers?
        • Build relationships with the students
      • Personalize profile page
      • Friend for a purpose
        • When you “friend”
        • … send a message
      • Create:
        • Events, Pages, Groups
      • “ What are you doing?”
      • Provide useful content
      • Tweets
        • Tweet for a reason
        • Tweet daily
        • Tweet in your email signature
          • Ali Maresh
          • Reeve Marketing Assistant
          • [email_address]
          • Twitter: @alimaresh
    • Video Sharing:
      • Post all relevant videos on YouTube
      • Appealing title: “How to get a job”
      • Promotional Videos
        • iMovie
    • Photo Sharing:
      • Create albums of photos for students to view and download at high quality
      • Upload photos of students at events
      • Ability to upload Flickr slideshow to your website
    • Blogs:
      • Blog about information that college students care about
      • Post photos/videos to personalize your blog
    • Part III: Marketing Resources
      • CampusVision
        • Email ppt. or jpg. Image to [email_address]
      • Concourse tables in the union
        • Contact reeve reservations
      • Display Cases
        • Polk
      • Poster Distribution
      • Mass emails
    • @alimaresh Ali Maresh alimaresh In Progress: www.alimaresh.com Contact Information