Coca Cola
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Coca Cola






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Coca Cola Coca Cola Presentation Transcript

  • Coca-Cola The global drink
  • Why do people drink Coke?
    • The bottom line for the people surveyed was they liked the taste. Peer pressure did not seem to have a significant influence on the decision of what soda to drink. People also felt strongly about they decision to drink Coke Versus Pepsi. There really does appear to be a cola war.
  • Coca-Cola Statistics
    • Coca cola owns more than ½ of the world’s beverages.
    • Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack.
    • Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink
  • Advertising
    • Coke was first advertised as a remedy for headaches and exhaustion
    • Coke has been advertising on television for 50 years.
    • Songs used in coca cola commercials have become popular.
    • They use catchy mottos such as:
    • “ Adds a refreshing relish to every form of exercise”
  • Charitable Giving
    • The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.
  • The Other Side of Coke
    • There are 27 different varieties of coke made by Coca-Cola
    • First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia.
    • Some of the other brands under the Coca-Cola Company are:
      • Sprite
      • Barq’s Root beer
      • Dasani
      • Dr. Pepper
      • Fresca
      • Hi-C
      • Minute Maid
  • Marketing Worldwide
    • In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.
    • Coke is a Kosher drink, so it is sold internationally.
    This coke can is written in Hebrew
  • Coca-Cola Recognition
    • Coca-Cola is recognized by 94% of the world’s population
    • Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day
  • International Coca-Cola
    • In Hong-Kong, heated Coke is served as a cold remedy
    • Coke advertises in 200 countries around the world.
    • In Japan people use money chips on their cell phones to pay for drinks.
  • In the Olden Days
    • Coca-Cola sold only 25 bottles in the first year
    • Nowadays, they sell over one billion bottles per day
    • A single share in Coke that was bought in 1919 would be worth $92,500 in 1997
    • 1919 is when the Coca-Cola went public
  • Funky Facts
    • You can put a penny in Coke and it will dissolve
    • The sales of Coke in the first year was $50, and the expenses were $70
  • Coke in Space
    • In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger
    • A special space can was developed
  • Did You Know?
    • If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1,045 times!
    • Coca-Cola contained cocaine until 1913
      • They had to remove it from the ingredients because people were becoming addicted to the drink
    •   