Transcript of "Future Media: Changing Behaviors in a Digital World"
Future MediaChanging Behaviors in a Digital WorldPresented by Allyson Hohman1 July, 2011
Courtesy of David Armano, Website: Logic + Emotion (darmano.typepad.com/logic_emotion)
PHOTO BY ARNIE KUILMAN ON FLICKR.COMNot only is there a shift in mindset,but there is a shift in how we expectto communicate in digital platforms.We have evolved beyond websitesand now interact across a multitudeof digital touch points.
Future Media = Buildingauthentic communication &continuous engagement thatcan be accessed acrossmultiple digital platforms.
The IDCpredicts that the world’s data willgrow by 50x in the next decadeMashable Infographics
“When we survey our lives andendeavours, we soon observe thatalmost the whole of our actions anddesires is bound up with the existenceof other human beings. We notice thatour whole nature resembles that ofthe social animals.”– Albert Einstein
What Are Australians Doing Online?14% Collect find & share23% Create videos, blog posts, and images31% Post comments & reviews50% Are active on social networks and groups64% Read, watch & listen to social media content78% Are active in one or more of the ways aboveSource: Forresters Asia Pacific Technographics Survey, 2009, Q2 2009, 7,652 respondents
We need to ‘play’ in groups that exist outside media. Don’t just be a content provider. Be a value provider. .Image from NewMarketingConsulting.com
Sharing Drives Sessions Each AutoShared Tweet turns into an average of seven new sessions on YouTube.comhttp://youtube-global.blogspot.com/2009/11/how-we-think-about-social.html
Crossing Channels – YouTube & Facebook 150 years of YouTube video is watched every day on Facebook 1
Channels aren’t social, humans are.People will choose what channels arebest suited to their needs.
43% of Australians have asmartphone79% of them use their smartphonesto help with shopping95% of Australians use theirsmartphones for local searching
PHOTO BY ASIRAP ON FLICKR.COMThe rise of the smartphone is creating amore engaged consumer. We have them onall the time and are looking to themincreasingly more to help guide us throughthe day.
“A revolution doesn’t happenwhen society adopts new tools, ithappens when society adopts newbehaviors”– Clay Shirky, US Now