PHOTO BY ARNIE KUILMAN ON
FLICKR.COMNot only is there a shift in mindset,but there is a shift in how we expectto communicate in digital platforms.We have evolved beyond websitesand now interact across a multitudeof digital touch points.
“When we survey our lives
andendeavours, we soon observe thatalmost the whole of our actions anddesires is bound up with the existenceof other human beings. We notice thatour whole nature resembles that ofthe social animals.”– Albert Einstein
What Are Australians Doing Online?14%
Collect find & share23% Create videos, blog posts, and images31% Post comments & reviews50% Are active on social networks and groups64% Read, watch & listen to social media content78% Are active in one or more of the ways aboveSource: Forresters Asia Pacific Technographics Survey, 2009, Q2 2009, 7,652 respondents
We need to ‘play’ in
groups that exist outside media. Don’t just be a content provider. Be a value provider. .Image from NewMarketingConsulting.com