Introduction Dainik Bhaskar (Hindi: is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It was started in year 1958 fromBhopal, the capital city of Madhya Pradesh. As of 2012, its National Editor is Kalpesh Yagnik who operates from Bhopal, Madhya Pradesh.
Dainik Bhaskar launched Business Bhaskar, the first business daily in Hindi, on 27 June 2008. As of 2011, Business Bhaskar is the largest Hindi- language business daily and has nine editions (Delhi, Bhopal, Indore, Raipur, Panipat, Jalandar, Ludhiana, Chandigarh and Jaipur). Yatish K Rajawat is its founding editor.
Dainik Bhaskar was first published in Bhopal and Gwalior of the central province. The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which in 2010, was the No. 1 daily newspaper in India (and No. 11 worldwide) in terms of circulation.
Summary of the supplements to Dainik Bhaskar Supplement Frequency Focus/Contents Madhurima Weekly Women’s Special Rasrang Weekly Entertainment for all groups Bal Bhaskar/Young Fortnightly Children’s Bhaskar Entertainment Navrang Weekly Bollywood and Entertainment Madhumita Weekly Women’s Special Sabrang Weekly Mixed
CIRCULATION Dainik Bhaskar is the daily Newspaper that is most largely circulated in India. It has a daily circulation of 226,804. It is the 11th highest circulated Newspaper Globally. Although originally published and circulated only, in Madhya Pradesh, the newspaper has expanded significantly outside the state. By, 1995 – Dainik Bhaskar displaced ‘Naiduniya’ as the No.1 newspaper in Madha Pradesh
Identification of Market Jaipur It was identified as the next big market. (1996) It targeted to be the no. 2 Newspaper in Jaipur in terms of Circulation. The first day , it maganed to reach a circulation figure of 50, 000 in Jaipur city. The circulation reached 172, 347. It became the number: 1 – most largely circulated newspaper daily in Jaipur.
Chandigarh: (May, 2000) The same strategy as Jaipur, was used to launch the newspaper in Chandigarh. Earlier English newspapers outsold Hindi newspapers by six times in Chandigarh, When Dainik Bhaskar entered Chandigarh, it became the market no.1 in circulation with 69, 000 copies.
Haryana (June, 2000) Relaunched in Haryana with a circulation of 69, 000 copies Ahmedabad, Gujarat It was launched in Ahmedabad as Divya Bhaskar and on June, 23, 2003 it became the number one most largely circulated newspaper in Ahmedabad, creating a world record. With 452, 000 copies. It then entered Surat and Vadodara. By 2009, Divya Bhaskar became the largest circulated daily in Gujarat.
After the success in Gujarat, Dainik Bhaskar Group entered Punjab in 2006 and Jharkhand in 2010 with great success. The quest for growth led DBG to launch its newspaper in Maharashtra in 2011. It has successfully launched in Aurangabad, Nasik, Jalgaon, Ahemdnagar and Solapur.
DNA In 2004 The company launched an English daily , DNA (Daily News Analysis) in Mumbai and it is the second largest circulated in the city. Today it is published from Mumbai, Pune , Bangalore, Ahmedabad and Jaipur.
DISTRIBUTION Dainik Bhaskar group have always come across as keen on their record of circulation. They made heavy investment in state of art machinery and the newspaper is available in every nook and corner in the market cities. Bus Stands, Hawkers distribute the newspaper in trains , Eating out joints, etc. They always offer attractive invitation price. They are very well channelled through their markets.
AWARDS International News Media Marketing Association Awards “Marketing Solutions for Advertising Clients” Bronze award for Public Relations and Community Services Abby’s Bronze Award at Goafest its unique Print innovationin Campaign India Magazine Platinum award for Public Service Catagory at 39th Creativity Unique Print Innovation in Campaign India Magazine where all ‘A’ letters were removed from the front page. (39th Creativity) Silver award for Newsletter B2B Catagory , at 39th creativity Gold Awards at the Global Youth Marketing Forum for Best Creative – TV “Zidd Karo Duniya Badlo”
AWARDS Divya Bhaskar – Print India Newspaper Printer of 2009 Dainik Bhaskar;s Rajastan entry is identified as Orrbit breaking innovation. Divya Bhaskar won the “IRFA” Asia Pacific Award for Best in Print in quality and the consistency the newspaper has shown through a period of time. Dainik Bhaskar got voted as the consumer super brand of 2009 Marico India award for the best innovation 2007 – 2008. Gold award for Best Launch in Punbaj at the Asian Publishing Mangament Awards IFRA Asia’s Annual Media Awards 2004 for best in information graphics. It won the Gold award.
Dainik Bhaskar , A success story Direct and Aggressive Marketing Whenever it enters a new market it uses direct marketing to establish leadership from day one. From 1996, Dainik Bhaskar started establishing themselves as a customer centric organisation. Publishing the newspaper is entirely based on Audience Taste and Requirements. Bridging the gap between the Entrepreneur and the customer. Effective Pricing Policy
Flexibility is the key The group has always been well planned but also open for a last minute changed. Example: In Ahmedabad, the group was about to come up with two supplements for Divya Bhaskar because it is a city of 5 million readers .... When the newspaper began its circulation in Haryana, it was still being published from Chandigarh but people from Haryana resented.
Key Reasons for the success of DainikBhaskar and why it is No. 1 today? Marketing Aggression Localisation of News Use of Local and English Languages Good channel of distribution Favourable rapport with ad agencies and advertisers Creative innovations such as events marketing