ALI HADI RESUME

Objective Seeking a challenging Marketing Management growth oriented position having chances of using my extensive skills of sales, Marketing, Brand Activation, Brand Management & Strong Internet Skills (Online Marketing) background.

Experience Proactive Brand Solution Aug 2008 to date Karachi Pakistan www.proactivebrand.com Manager Marketing & Business Development Strong marketing planning and analysis skills to track and optimize marketing efficiency. Competent ability to plan, prioritizes, and independently manages projects from conception to conclusion, including identifying and resolving challenges to ensure project accuracy and aptness. Commendable leadership skills in managing a team. Excellent communication, writing, interpersonal, and cross-functional team building skills. Ability to thrive in a fast-paced, rapid growth environment. Extensive knowledge of the development of integrated marketing initiatives across channels to acquire and retain customers, as well as use of new and interactive marketing techniques. Ability to quantify and qualify the impact of marketing efforts by managing the resources and reporting on results. Proficient motivational skills to display a positive attitude and react creatively in high pressure situations. Proficient computer Skills, Strong Web Savvy, Social Media, Web 2.0 expert, Network marketing skills

Strong marketing planning and analysis skills to track and optimize marketing efficiency.

Competent ability to plan, prioritizes, and independently manages projects from conception to conclusion, including identifying and resolving challenges to ensure project accuracy and aptness.

Commendable leadership skills in managing a team.

Excellent communication, writing, interpersonal, and cross-functional team building skills.

Ability to thrive in a fast-paced, rapid growth environment.

Extensive knowledge of the development of integrated marketing initiatives across channels to acquire and retain customers, as well as use of new and interactive marketing techniques.

Ability to quantify and qualify the impact of marketing efforts by managing the resources and reporting on results.

Proficient motivational skills to display a positive attitude and react creatively in high pressure situations.

Proficient computer Skills, Strong Web Savvy, Social Media, Web 2.0 expert, Network marketing skills

Experience Fedglobe (Pvt.) Ltd “Kolson” 2007 to 2008 Karachi-Pakistan www.kolson.com.pk New Product Development “Tea- Ketchup- Snacks” Performing a range of activities to effectively market assigned product such as overseeing product development and design, setting prices, new products launching, overseeing advertising campaigns and monitoring sales performance Monitoring, analyzing, and evaluating market trends, consumer behavior, and competitor activities to identify market opportunities for the products Monitoring, analyzing, and evaluating products performance and customers’ feedback to generate new product ideas, identify product features that need to be changed to meet customer needs Plan and manage budget to ensure the effectiveness of market investment Liaise with other related parties both internal and external such as Sales, Finance, Production, Quality, and Advertising agencies, etc. http://www.slideshare.net/alihadi/tea-marketing-plan http://www.slideshare.net/alihadi/green-t-marketing-plan-presentation http://www.slideshare.net/alihadi/new-product-development-presentation http://www.slideshare.net/alihadi/internet-marketing-plan-presentation Projects:

Performing a range of activities to effectively market assigned product such as overseeing product development and design, setting prices, new products launching, overseeing advertising campaigns and monitoring sales performance

Monitoring, analyzing, and evaluating market trends, consumer behavior, and competitor activities to identify market opportunities for the products

Monitoring, analyzing, and evaluating products performance and customers’ feedback to generate new product ideas, identify product features that need to be changed to meet customer needs

Plan and manage budget to ensure the effectiveness of market investment

Liaise with other related parties both internal and external such as Sales, Finance, Production, Quality, and Advertising agencies, etc.

Experience Fedglobe (Pvt.) Ltd “KOLSON” 2005 to 2007 Karachi Pakistan www.kolson.com.pk Asst; Brand Manager (Slanty & Pasta) To manage other Snacks category “corn base extruded snacks” Slanty/Pasta and oversaw marketing, branding, promotions, merchandising, and special event strategies for the hospitality/entertainment services channel. Coordinate with Agencies to develop creative copy for Ads which include: print, cladding, outdoor. Create themes, concepts, and writing style for different ads, branding and PR campaigns/projects. Assist if required to contribute copy to Employee Newsletter/Magazine, Web copy, Press releases, Articles for Customer Magazine, TVCs, Corporate Profiles, creative Jingles for ads, Business letters, Manuals, scripts, Packaging, Annual and other reports. Concept and idea generation for different copy requirements, in addition to managing content writing projects. Inputs into the production of a brand strategy and branding campaigns at corporate level to improve brand recognition and build customer relations. Undertake the implementation of the Brand Road Map in order for the planning and execution of Brand Communication initiatives.

To manage other Snacks category “corn base extruded snacks” Slanty/Pasta and oversaw marketing, branding, promotions, merchandising, and special event strategies for the hospitality/entertainment services channel.

Coordinate with Agencies to develop creative copy for Ads which include: print, cladding, outdoor.

Create themes, concepts, and writing style for different ads, branding and PR campaigns/projects.

Assist if required to contribute copy to Employee Newsletter/Magazine, Web copy, Press releases, Articles for Customer Magazine, TVCs, Corporate Profiles, creative Jingles for ads, Business letters, Manuals, scripts, Packaging, Annual and other reports.

Concept and idea generation for different copy requirements, in addition to managing content writing projects.

Inputs into the production of a brand strategy and branding campaigns at corporate level to improve brand recognition and build customer relations.

Undertake the implementation of the Brand Road Map in order for the planning and execution of Brand Communication initiatives.

Tapal Tea (Pvt.) Ltd (2003 to 2005) Lahore-Karachi (Pakistan) www.tapaltea.com Asst. Marketing Manager Experience Responsible for a significant scope of authority in North, including 3-fold budget increase and 42 direct/indirect reports in 12 marketing, promotion, and merchandising teams. Developed merchandising guidelines, promotional strategies, and product packaging for discount packaging for special events and exhibitions. Implemented new “Brand & Street” strategy (personally developed in previous position) that increased brand consistency and improved communication with consumers.

Responsible for a significant scope of authority in North, including 3-fold budget increase and 42 direct/indirect reports in 12 marketing, promotion, and merchandising teams. Developed merchandising guidelines, promotional strategies, and product packaging for discount packaging for special events and exhibitions.

Implemented new “Brand & Street” strategy (personally developed in previous position) that increased brand consistency and improved communication with consumers.

Experience Novartis “Ciba” (1995 to 1997) www.novartis.com Sales Information Officer ‘Pharmaceutical Division’ Products: Rheumatoid arthritis: Voltaren (Diclofenac Sodium, Ciba)- Cataflam (Diclofenac Potassium) Cardiovascular: Lopressor - Nitroderm TTS

Education http://www.szabist.edu.pk MBA-Marketing SZABIST Master in Business Administration (MBA) Specialization: Marketing GPA: 3.1 Bachelor of Science (B.Sc.) K.U Specialization: Math/Physics Score: 75% Diploma in Information Technology (APIIT) Packages: Office Application, Ms Office, Internet. Diploma in Graphic Designing ( Arena Multimedia ) Adobe Photo shop, Freehand & Coral Draw Diploma in German Language ( GOETHE Institute ) Additional Professional Qualification

Professional Trainings Branding & PR Marketing Managerial Learning Bureau, UAE. 2nd May to 4th May 2005 (Three Days Workshop in Marriott, Dubai) Time Management Time Lenders 15th March to 30th March 2005 (One week training workshop) At Tapal Tea (Pvt.) Ltd. Certified SSTC “Selling Skills Training Course” Ciba Giegy “1996” Karachi (One Month Training Program)

Additional Expertise: Social Media Marketing http:// www.linkedin.com/in/alihadi http:// brandnbranding.blogspot.com / http://alihadi.wordpress.com http:// www.slideshare.net/alihadi/slideshows http:// twitter.com/alihadi http://www.myspace.com/hadi786 http://www.facebook.com/profile.php?id=672555727 http:// globalspirit.ning.com /

Personal Interest DRAMA ART Theater Movies Reading Writing/Blog Traveling Photography Music Festival Seminars Exhibitions Internet Exploring foods Social gathering Picnic/Parties

Contact me 0300 2025012 Email: [email_address] MSN: [email_address] Google Talk: [email_address]