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Proactivation power

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  • 1. “ What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble” By: Ali Hadi Brand
  • 2. What is Brand Activation? Definition: Brand Activation is the smooth integration of all available means of communication in a creative platform to activate consumers. Activate means the stimulation of: 1. Interest 2. trial 3. loyalty
  • 3. INTEREST
  • 4. TRIAL
  • 5. LOYALTY
  • 6. Most Marketers are rigid and not commercially-oriented
  • 7. CEOs describe marketers as undisciplined, not commercially-oriented and rigid.
  • 8. 80% of marketing plans are unsuccessful .
  • 9. From Advertising Brands to Brand Activation
  • 10. Power to the People.
  • 11. Why Brand Activation?
  • 12. Activation places the focus on the core of marketing. => Interest => trial => loyalty PRODUCT PRICE PLACE PROMOTION
  • 13. Stimulating the purchasing process.
  • 14. Why advertisers choose Brand Activation instead of traditional campaigns? My Brand My Brand My Brand My Brand My Brand My Brand My Brand My Brand
  • 15. Brand Activation addresses the most important issues in marketing:
  • 16. Brand Activation: Provide the Proof
  • 17. Brand Activation = Interaction
  • 18. Brand Activation : Bringing your brand to life.
  • 19. Proactive Brand can advise in making your brand a compelling brand. Using the following areas of expertise to drive existing brand to new levels of performance or launch new brands into the market through:
  • 20. Contact: Ali Hadi http://www.youtube.com/watch?v=DApscqsosHo Mobile: 0300-2025012 Email: [email_address]

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