!nternet Marketing Plan By: Ali Hadi

Web Portal Commonly referred to as simply a portal, a Web site or service that offers a broad array of resources and services, such as e-mail, forums, search engines , and on-line shopping malls. Healthy Food & Fun Portal Wiki: Definition vs Kolson: Definition Our fun portal referred to as healthy salad bowl for all ages. Kids: Fun, information, games, riddle, drawing, quiz and jokes Women: cooking tips, recipes, astrology, home décor tips, interactive discussion board and child care tips Clubs: online registration, online suggestion/complain handling, live chat with Co.Rep, update events news Get to gathers, contest, greeting cards, talent hunting, scholarships and offer/lucky draws.

Our fun portal referred to as healthy salad bowl for all ages.

Kids: Fun, information, games, riddle, drawing, quiz and jokes

Women: cooking tips, recipes, astrology, home décor tips, interactive discussion board and child care tips

Clubs: online registration, online suggestion/complain handling, live chat with Co.Rep, update events news

Get to gathers, contest, greeting cards, talent hunting, scholarships and offer/lucky draws.

Kids Club Online Registration Online activity participation Online Discussion board Online friendship zone Online hobbies sharing Writing story contest Solve puzzle & win instant prizes Women Club Internal Employees Forum Upcoming events Employees birth day alert Meeting & greeting Promotion & announcement Interactive/games, carton clips, branded screen saver, Greeting cards, jingles ring tones, Slanty Messenger and Animated product clips/jigsaw puzzles play online and win instant prizes News & Views Interactive kitchen Live interview of cooking experts Down load pdf recipes & Health Tips www.foodnfun.com

Baseline Definition of Kolson e-Marketing “… identifying, understanding , collaboratively creating , and meeting a segment of human and social needs, wants, desires, wishes digitally .”

WEB PORTAL More Than Just Your Website Info Power House Branded site Site linking Consumers Parents/children Kids Club Women club various resource Promotional Hubs School Activity Road show Mela/Exhibition Linkup Dream works Brand Partner Kolson Factory Regional offices Admin portal First time visitors from on ground activity promotion. Partners Other Blogs Other Blogs Forum A B C A B C PORTAL Schools colleges Institutions

12,000,000 Internet users as of Sept/06, 7.2% penetration, per PTA. By: internet world stats Internet Users in Pakistan 5 million users by Cybernet & Geobot “News”

Customer Integrated Into Process Monologue One way Mass communication Static No interaction among customers Shotgun approach Hard to identify customers Hard to manage customers BEFORE AFTER Dialogue One-to-one marketing Real-time Dynamic Collaborative Segmented Rich customer interaction Rich customer data Customer Customers Marketing Marketing Internet

Advantages Democratization of advertising Reach: Collapsing barriers of time & space Lower risk of product / services innovation Lower cost / higher ROI Digitization of all information Virtual supply chains Virtual markets Virtual real-time interaction with customers & suppliers Scalability Ability to coalesce and reach increasingly fragmented markets Streamline business process

Democratization of advertising

Reach: Collapsing barriers of time & space

Lower risk of product / services innovation

Lower cost / higher ROI

Digitization of all information

Virtual supply chains

Virtual markets

Virtual real-time interaction with customers & suppliers

Scalability

Ability to coalesce and reach increasingly fragmented markets

Streamline business process

Benefit of Creating A “Virtuous Cycle” Reduce the risk of guessing by letting the community define the need, want, problem, and value proposition Speed development cycles Create precise features / value Create brand advocates Community endorsement

Reduce the risk of guessing by letting the community define the need, want, problem, and value proposition

Speed development cycles

Create precise features / value

Create brand advocates

Community endorsement

Baseline Guidelines Create an E-marketing plan Choose top level domain name early Choose & trademark branded domains Design & linkage Relationship of all internal websites to target customers, industry sites, suppliers, business sites, portals, blogs Infrastructure: Who will host sites, applications, and associated servers plan and strategy for your websites Indexing Real-time analytics Communication utilities E-mail, IM, real-time voice, weblogs E-mail list management and opt in / out best practice. Online advertising or “soft branding” E-commerce site Drive traffic

Create an E-marketing plan

Choose top level domain name early

Choose & trademark branded domains

Design & linkage

Relationship of all internal websites to target customers, industry sites, suppliers, business sites, portals, blogs

Infrastructure: Who will host sites, applications, and associated servers

plan and strategy for your websites

Indexing

Real-time analytics

Communication utilities

E-mail, IM, real-time voice, weblogs

E-mail list management and opt in / out best practice.

Online advertising or “soft branding”

E-commerce site

Drive traffic

Old 4Ps Paradigm 4Ps Value Creator Customer Product Place Pricing Promotion Almost no feedback loop. Higher risk of innovation and guessing market.

New Paradigm: Collaborative Open Innovation 4Ps Value Innovator Customer Product Brand Capturing customer interaction creates tremendous value and reduces risk. Promotion

Budget Required Completely interactive consumer base web portal required Rs.1,000,000 approximately.

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