Identity design involves establishing visual guidelines for a company's branding elements like logo, colors, fonts and layouts. These guidelines ensure the company's identity remains coherent across all mediums like stationery, marketing materials, products and packaging, apparel, signage and communications. Together, these different visual elements and branding touches make up a company's overall identity and help make the brand recognizable.

1. IDENTITY Powered by | Ali Hadi INDENTITY Part of >> PROACTIVE BRAND COMMUNICATION Contact: +92300 2025012

2. What is identity design? In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.

3. The identity or ‘image’ of a company is made up of many visual devices: IDENTITY IDENTITY

4. (The symbol of the entire identity & brand) A LOGO

5. Letterhead + business card + envelopes, etc. Stationery IDENTITY IDENTITY

6. Marketing Collateral Flyers, brochures, books, websites, etc.

7. Products sold and the packaging in which they come in Products & Packaging

8. Apparel Design Tangible clothing items that are worn by employees OR Promotional Team

9. Signage Interior & exterior design

10. Messages & Actions (Messages conveyed via indirect or direct modes of communication)

11. Other Communication (Audio, smell, touch, jingles, etc.)

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