Your SlideShare is downloading. ×
0
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
7 > Steps Social Media Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

7 > Steps Social Media Strategy

1,355

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,355
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 7 > > Step s Social Media Marketing Strategy. Powered by: Ali Hadi & Simon Maselli http://simonmaselli.com
  • 2. Pre-Requisites What is it that you sell? What is your target market? How can you best connect your product to this market?
  • 3. <ul><li>Establish your website and your blog. </li></ul><ul><li>Your website should be separate from your blog to maximize rankings on the search engines </li></ul><ul><li>(double listings) and to ensure your blog is not confused with a sales type site. </li></ul><ul><li>Remember we want to establish you as a friend or colleague in the eyes of the prospect. </li></ul><ul><li>Your blog should provide useful information about you, your products and your services. </li></ul>
  • 4. 2. Establish profiles on the golden triangle of Social Media sites. Facebook, Twitter and Linkedin. * Fully complete the information on all of these profiles and ensure that it provides a consistent message across networks. Customize each of these profiles to provide a consistent look and feel to provide customer familiarity with your brand.
  • 5. 3 . Automate your blog to provide RSS feeds to each of these networks. Use simple and free tools to automate the feed from your blog to each of these networks. By completing this the information that you provide will be replicated 300% for greater exposure.
  • 6. 4 . Facebook profile set-up * Set-up your Facebook business profile as a Page as opposed to a group or personal profile. This will ensure maximum exposure to the search engines and will not limit you in future growth of your fan base. * Create a customized landing page including a call to action to like your page as well as providing an email opt in opportunity for an additional marketing source. * Create a customized profile badge of your business that provides sufficient information to allow someone to decide if your are a friend or colleague at first glance. Do not get caught in the crowd. http:// www.facebook.com/proactivebrand
  • 7. 5.Twitter set-up * Create a Twitter profile with a simple short code name for your business * Create a customized profile background of your business that provides sufficient information to allow someone to decide if your are a friend or collegue at first glance. Do not get caught in the crowd. * Follow industry leaders in your niche. http:// twitter.com/alihadi
  • 8. 6. Linkedin set-up * Complete the full profile on linked in. Yes this is time consuming but well worth the effort. * Join communities of industry leaders in your niche. http:// www.linkedin.com/in/alihadi
  • 9. 7. Join the conversation * The key to Social Media is your interaction with your followers. * Make a Facebook competition or event that users can interact with * Setup Twitter on your mobile, iPad and laptop * Join in on linked in conversations and become a recognized leader.
  • 10.  

×