Table of Contents
I. Executive Summary
II. The Challenge
III. Situation Analysis
IV. Market Segmentation
V. Alternative Marketing Strategies
VI. Selected Marketing Strategy
VII. Short and Long-Term Projections
Tutti Frutti is a modern, hip self-serve frozen
yogurt bar that offers a healthier choice for snacking.
6.Birthday Parties !
● Promote birthday parties in the store;
sell frozen yogurt and other cakes that can
be custom decorated.
● Party supplies such as hats, noisemakers,
Happy birthday” banners, confetti, cards, etc.
are good upsell items.
7.D evelop an email, direct mail, and text messaging
subscriber list using prize give-aways.
Pics of Cool Yogurt Combinations
Text Message Marketing
Facebook /Twitter Promotion
9. Buy Produce Locally
Once or Twice a week buy a few items of locally grown items for toppings.