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Tf marketing slides

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Transcript

  • 1. Marketing Plan
  • 2. Table of Contents I. Executive Summary II. The Challenge III. Situation Analysis IV. Market Segmentation V. Alternative Marketing Strategies VI. Selected Marketing Strategy VII. Short and Long-Term Projections VIII. Conclusion
  • 3. Tutti Frutti is a modern, hip self-serve frozen yogurt bar that offers a healthier choice for snacking.
  • 4. II. T he Challenge
  • 5. T he Goal
  • 6. 1. Community Involvement
  • 7. 2. Social Networking
  • 8. 3. High Q uality Pictures/Video
  • 9. 5. Loyalty Card Program
  • 10. 6.Birthday Parties ! ● Promote birthday parties in the store; sell frozen yogurt and other cakes that can be custom decorated. ● Party supplies such as hats, noisemakers, Happy birthday” banners, confetti, cards, etc. are good upsell items.
  • 11. 7.D evelop an email, direct mail, and text messaging subscriber list using prize give-aways.
  • 12. 8.Table-top displays Special Promotions ● Pics of Cool Yogurt Combinations ● Text Message Marketing ● Facebook /Twitter Promotion ●
  • 13. 9. Buy Produce Locally Once or Twice a week buy a few items of locally grown items for toppings. ●
  • 14. 10. Free T-Shirt with a Purchase
  • 15. 11. Get “Local Celebrities” to Create and name their own Yogurt Creation ●Mayor ●Head Football Coaches ●Popular Athletes ●Business O wners ●Miss Homewood ●Police Chief ●Tennis Pro
  • 16. 12.Take pictures of patrons with unique creations and post them on Social Media sites/In-Store.
  • 17. 13. Joint Marketing Campaign Use D ata Collected for D irect Mail Specials ● D inner and D essert Promotions ● Cross Market Products ●
  • 18. 14. Radio
  • 19. 16. E-Mail Marketing ● Weekly Newsletter ● E-Mail Sweepstakes ● D rive Traffic to Facebook ● Groupon
  • 20. 17. Cooler Bags ● For Purchase or Free With Specified Purchase Amount ● Increases ToGo Orders ● Reminds People of TF
  • 21. 1 8. Student ID Discount
  • 22. 20. Birmingham Weekly /Black and White Ads ●Flyer Inserts ●Trade Deals ●Ad Placement

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