Tf marketing slides

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Tf marketing slides

  1. 1. Marketing Plan
  2. 2. Table of Contents I. Executive Summary II. The Challenge III. Situation Analysis IV. Market Segmentation V. Alternative Marketing Strategies VI. Selected Marketing Strategy VII. Short and Long-Term Projections VIII. Conclusion
  3. 3. Tutti Frutti is a modern, hip self-serve frozen yogurt bar that offers a healthier choice for snacking.
  4. 4. II. T he Challenge
  5. 5. T he Goal
  6. 6. 1. Community Involvement
  7. 7. 2. Social Networking
  8. 8. 3. High Q uality Pictures/Video
  9. 9. 5. Loyalty Card Program
  10. 10. 6.Birthday Parties ! ● Promote birthday parties in the store; sell frozen yogurt and other cakes that can be custom decorated. ● Party supplies such as hats, noisemakers, Happy birthday” banners, confetti, cards, etc. are good upsell items.
  11. 11. 7.D evelop an email, direct mail, and text messaging subscriber list using prize give-aways.
  12. 12. 8.Table-top displays Special Promotions ● Pics of Cool Yogurt Combinations ● Text Message Marketing ● Facebook /Twitter Promotion ●
  13. 13. 9. Buy Produce Locally Once or Twice a week buy a few items of locally grown items for toppings. ●
  14. 14. 10. Free T-Shirt with a Purchase
  15. 15. 11. Get “Local Celebrities” to Create and name their own Yogurt Creation ●Mayor ●Head Football Coaches ●Popular Athletes ●Business O wners ●Miss Homewood ●Police Chief ●Tennis Pro
  16. 16. 12.Take pictures of patrons with unique creations and post them on Social Media sites/In-Store.
  17. 17. 13. Joint Marketing Campaign Use D ata Collected for D irect Mail Specials ● D inner and D essert Promotions ● Cross Market Products ●
  18. 18. 14. Radio
  19. 19. 16. E-Mail Marketing ● Weekly Newsletter ● E-Mail Sweepstakes ● D rive Traffic to Facebook ● Groupon
  20. 20. 17. Cooler Bags ● For Purchase or Free With Specified Purchase Amount ● Increases ToGo Orders ● Reminds People of TF
  21. 21. 1 8. Student ID Discount
  22. 22. 20. Birmingham Weekly /Black and White Ads ●Flyer Inserts ●Trade Deals ●Ad Placement

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