tumblr.
Overview
Microblogging platform
Supports multimedia postings
Graphically oriented
over 181 million blogs hosted
over 96.4 ...
At a Glance
History
Established February 2007 by David Karp to fill a
gap in the industry of “tumblelogs”
{short-form blogs}
75,000 us...
Functionality
“Tumblr celebrates creativity, we want you
to express yourself freely and use Tumblr to
reflect who you are, what you love...
Special Features
Reblog
Phone in audio posts
Many keyboard shortcuts
to navigate dashboard
Plan Meetups
No paid account op...
Other functionality
Use Hashtags {#} to tag
posts with keywords
Customize with themes
and fonts
Radar offers a user post
o...
Purpose
To offer a creative
outlet where users can
share, design, express
and experience many
forms of media and
ideas.
Di...
Usability - Navigation
Account Set Up
Login Procedure
Privacy Settings
Access to information
Posting information
Account Set up & Log in
Easily
Sign in
Quickly search without being
signed in
Sign up for
a free
account
Find terms of use...
Privacy Settings
Primary blogs are public
Secondary blogs can be
password protected
Posts on primary blogs
can be made pri...
Posting Content
Posting
Photos
Links
Posting
{and scheduling posts}
Usability - Ease of Use
Shortcuts for common tasks
device specific pros/cons
Timelines to preform common tasks
Effort required to navigate site
Us...
Shortcuts
Bookmarklet
Post via email
Quick Access Actions
Mass edit posts & tags
Roll over top right corner for post
times...
Mobile
Acquired the app “Tumblerette” in
2009 allowing the company to
personally launch the iPhone app
Became available to...
Pros & Cons
Larger display
Shortcuts
Easy access to site
information pages
Desktop
Mobile
Pros
Cons
Pros
Cons
Simplified n...
Time & Effort to Preform Common
Tasks & Navigate
Laborious: Account set up & customization
Quick: Posting & scheduling pos...
Personal Use
Notoriously weak search allows users to stay fairly
anonymous.
Collaborative blogs allow for family and frien...
Professional Use
With 125k new users every day it’s a huge audience to utilize
Sponsored ads now available with specific targeting options
...
Projected Future
The platform is almost perfectly
positioned between traditional blogging
and the real time distribution o...
Tumblr users age 18-34 are more likely than
the average Internet user to advise their
friends about politics and current e...
Tumblr
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A full spectrum look at this growing social platform.

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  • From the “About” page
  • From the sites terms of use and community guidelines.
    There are 20 items listed under “What it is not for”.
  • left side special features
    right side differentiations from other sites
    Schedule meetups on the site and they will add it to their list of upcoming events.
    Only paid options are themes.
  • Tumblr

    1. 1. tumblr.
    2. 2. Overview Microblogging platform Supports multimedia postings Graphically oriented over 181 million blogs hosted over 96.4 million posts created each day Alexa global rating of 35, US rating of 17
    3. 3. At a Glance
    4. 4. History Established February 2007 by David Karp to fill a gap in the industry of “tumblelogs” {short-form blogs} 75,000 users within 2 weeks of launch Featured 1st major brand campaign with Adidas in June 2012 Sold to Yahoo! in June 2013 for $1.1 Billion. {nearly 170,000 petitioned against the sale}
    5. 5. Functionality
    6. 6. “Tumblr celebrates creativity, we want you to express yourself freely and use Tumblr to reflect who you are, what you love, think and stand for.” Community Guidelines What it is for: What it is NOT for: ✴Malicious Speech ✴Harm to Minors ✴Promotion or Glorification of Self-Harm ✴Uploading Sexually Explicit Video ✴Misattribution or Non-Attribution ✴Spam
    7. 7. Special Features Reblog Phone in audio posts Many keyboard shortcuts to navigate dashboard Plan Meetups No paid account options What makes tumblr. different Post template options for several media channels New user generated image at each sign up/login “Bookmarklet” toolbar app for easy posting while browsing Create multiple blogs under one account {Including collaborative blogs}
    8. 8. Other functionality Use Hashtags {#} to tag posts with keywords Customize with themes and fonts Radar offers a user post on ones dashboard with the easy option to follow Manually or Auto- schedule posts Reblog Like Follow
    9. 9. Purpose To offer a creative outlet where users can share, design, express and experience many forms of media and ideas. Dialog Photos Quotations for example...
    10. 10. Usability - Navigation Account Set Up Login Procedure Privacy Settings Access to information Posting information
    11. 11. Account Set up & Log in Easily Sign in Quickly search without being signed in Sign up for a free account Find terms of use and privacy policy before signing up or logging in Sign in page user graphic, page link & avatar
    12. 12. Privacy Settings Primary blogs are public Secondary blogs can be password protected Posts on primary blogs can be made private. Posts made private on secondary blogs can still be seen by admins and members click here to make post private
    13. 13. Posting Content
    14. 14. Posting Photos
    15. 15. Links Posting {and scheduling posts}
    16. 16. Usability - Ease of Use
    17. 17. Shortcuts for common tasks device specific pros/cons Timelines to preform common tasks Effort required to navigate site Usability - Ease of Use
    18. 18. Shortcuts Bookmarklet Post via email Quick Access Actions Mass edit posts & tags Roll over top right corner for post times Phone in posts @ 866-584-6757 Reblog to any of your blogs End a post with a “?” to solicit replies Keyboard Shortcuts{While in Dashboard} J = Forward K = Reverse L = Like N = See Notes Space = view photoset or video Opt/Alt+R = Reblog Opt/Alt+E = Add post to queue Opt/Alt+C = Compose new post Opt/Alt+Tab = Toggle between all your blogs dashboards
    19. 19. Mobile Acquired the app “Tumblerette” in 2009 allowing the company to personally launch the iPhone app Became available to Blackberry phone in 2010 via 3rd party application In 2012, tumblr. released a new version of the iOS app with support for Spotify, hi-res images and offline access. Windows, Android and Google Glass compatible apps are also now available.
    20. 20. Pros & Cons Larger display Shortcuts Easy access to site information pages Desktop Mobile Pros Cons Pros Cons Simplified navigation Post from anywhere Overwhelming navigation options Time consuming set up Unfavorable display size Not ideal for longer text posting
    21. 21. Time & Effort to Preform Common Tasks & Navigate Laborious: Account set up & customization Quick: Posting & scheduling posts Quick: Editing posts & post schedules Moderately time consuming: keyword searches Moderately time consuming: searching for specific people Very time consuming: learning how to navigate, customize and maintain the account.
    22. 22. Personal Use Notoriously weak search allows users to stay fairly anonymous. Collaborative blogs allow for family and friends to share content with each other Collaborative blogs also allows for maintaining multiple pages for different hobbies and interests. Useful tool for displaying graphic art
    23. 23. Professional Use
    24. 24. With 125k new users every day it’s a huge audience to utilize Sponsored ads now available with specific targeting options 13 million moms visit the site each month Allows businesses the opportunity to provide a story rather than a simple push of products Utilization of the community to find consumer sourced content. Collaborative blogs allow for colleagues to work together on content.
    25. 25. Projected Future The platform is almost perfectly positioned between traditional blogging and the real time distribution of content offered by twitter. - Businessweek.com “
    26. 26. Tumblr users age 18-34 are more likely than the average Internet user to advise their friends about politics and current events. They’re also more likely to donate to environmental organizations, attend political and social rallies, and register to vote. - Forbes.com “ Tumblr & Activism

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