UNESCO-IHE Social Media Use

Using Social Media at UNESCO-IHE

A little bit about UNESCO-IHE UNESCO-IHE is the largest international postgraduate water education institute in the world and the only institution in the UN system authorised to confer accredited MSc degrees and promote PhDs. © UNESCO-IHE

Educating Water Professionals Source: http://www.careercafe.co.cc/ Since 1957, the Institute has provided postgraduate education to over 14,500 water professionals from 162 countries, the vast majority from the developing world. Research and capacity building Currently over 80 candidates are registered PhD fellows, and numerous research and capacity building projects are carried out throughout the world. Source: http://www.utsa.edu/today/2008/04/capacity.cfm

Who am I?

My job is to: • Coordinate Marketing & Communication Team • Develop communication strategy, implement marketing surveys and analyses • Generate news; write articles, press releases • Act as media contact person • Coordinate the production of newsletters & other corporate collateral • Promote UNESCO-IHE’s presence/visibility in the media • Coordinate UNESCO-IHE’s activities at events, fairs and represent the Institute

Identifying messages Source: http://www.wordle.net/

Identifying target groups Source: http://www.treehugger.com/Rothbury-Crowd-Photo-Dave-Vann.jpg

Do some research… Source: http://stan.uio.no/blog/isne/2007/07/

The benefits of social media marketing

Commonly used social media tools

Identifying (effective) Web 2.0 tools Source: http://www.iconspedia.com/

Twitter 1. Create account 2. Tweet about work and personal stuff 3. Generate interest amongst followers Source: http://www.iconspedia.com/

Try to get ReTweeted!

LinkedIn 1. Create account 2. Join groups 3. Create groups 4. Generate interest amongst followers Source: http://www.iconspedia.com/

Facebook 1. Create account 2. Invite friends, many many friends 3. Add app. to show Twitter feed in status bar 4. Create groups and fan pages 5. Generate interest amongst followers Source: http://www.iconspedia.com/

Create groups (= networks)

Facebook Group: Global Water Communicators

Generate interest amongst friends and followers

News and queries, everything can be interesting

Even ‘Open Office Templates’ can set off a discussion…

Encourage partners in joint initiatives to use Social Media tools

Blogging 1. Create blog 2. Use social media to advertise blog updates 3. Add app. to show Twitter feed in status bar 4. Generate continued interest amongst followers Source: http://www.iconspedia.com/

Webdesign by Caerus.eu

UNESCO-IHE in the news – last 3 months Source: Meltwater News Statistics

Things to consider • Other web 2.0 apps & social media marketing tools • How to improve and maintain interesting • Launching online campaigns • How to monitor and analyse success Source:http://oip.georgetown.edu/isss/stats.htm

Web 2.0 The Next Generation “The WWW has now reached the limits of the platform. These great applications that we have are still fragmented and inconsistent when they could be interconnected and co-operative. Hopefully the new web will be a platform that joins functions and data with a new network of connections to make life easier, more productive, safer and more fun.” Ben Hunt, Web Design from Scratch Source: http://webdesignfromscratch.com/blog/future-social-web-experience.php

Thank You

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UNESCO-IHE Social Media Use

by UNESCO-IHE on Jul 08, 2009

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UNESCO-IHE Social Media Use — Presentation Transcript