Using Social Media at UNESCO-IHE

A little bit about UNESCO-IHE
UNESCO-IHE is the largest international postgraduate
water education institute in the world and the only
institution in the UN system authorised to confer
accredited MSc degrees and promote PhDs.
© UNESCO-IHE

Educating Water Professionals Source: http://www.careercafe.co.cc/
Since 1957, the Institute has provided postgraduate
education to over 14,500 water professionals from 162
countries, the vast majority from the developing world.
Research and capacity building
Currently over 80 candidates are registered PhD
fellows, and numerous research and capacity building
projects are carried out throughout the world.
Source: http://www.utsa.edu/today/2008/04/capacity.cfm

Who am I?

My job is to:
• Coordinate Marketing & Communication Team
• Develop communication strategy, implement marketing
surveys and analyses
• Generate news; write articles, press releases
• Act as media contact person
• Coordinate the production of newsletters & other
corporate collateral
• Promote UNESCO-IHE’s presence/visibility in the media
• Coordinate UNESCO-IHE’s activities at events, fairs and
represent the Institute

Identifying messages
Source: http://www.wordle.net/

Identifying target groups
Source: http://www.treehugger.com/Rothbury-Crowd-Photo-Dave-Vann.jpg

Do some research…
Source: http://stan.uio.no/blog/isne/2007/07/

The benefits of social media marketing

Commonly used social media tools

Identifying (effective) Web 2.0 tools
Source: http://www.iconspedia.com/

Twitter
1. Create account
2. Tweet about work and personal stuff
3. Generate interest amongst followers
Source: http://www.iconspedia.com/

Try to get ReTweeted!

LinkedIn
1. Create account
2. Join groups
3. Create groups
4. Generate interest amongst followers
Source: http://www.iconspedia.com/

Facebook
1. Create account
2. Invite friends, many many friends
3. Add app. to show Twitter feed in status bar
4. Create groups and fan pages
5. Generate interest amongst followers
Source: http://www.iconspedia.com/

Create groups (= networks)

Facebook Group: Global Water Communicators

Generate interest amongst friends and followers

News and queries, everything can be interesting

Even ‘Open Office Templates’ can set off a discussion…

Encourage partners in joint initiatives to use Social Media tools

Blogging
1. Create blog
2. Use social media to advertise blog updates
3. Add app. to show Twitter feed in status bar
4. Generate continued interest amongst followers
Source: http://www.iconspedia.com/

Webdesign by Caerus.eu

Webdesign by Caerus.eu

UNESCO-IHE in the news – last 3 months
Source: Meltwater News Statistics

Things to consider
• Other web 2.0 apps & social media marketing tools
• How to improve and maintain interesting
• Launching online campaigns
• How to monitor and analyse success
Source:http://oip.georgetown.edu/isss/stats.htm

Web 2.0 The Next Generation
“The WWW has now reached the limits of the platform. These
great applications that we have are still fragmented and
inconsistent when they could be interconnected and co-operative.
Hopefully the new web will be a platform that joins functions and
data with a new network of connections to make life easier, more
productive, safer and more fun.”
Ben Hunt, Web Design from Scratch
Source: http://webdesignfromscratch.com/blog/future-social-web-experience.php

Thank You