Deal Site List Building : Use Daily Deal Sites to Build a HUGE List

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In this presentation Alicia Lyttle & Lorette Lyttle show you how you can use the Daily Deal Sites like Groupon & Living Social to build a Massive database. They also show us how we can run digital deals on Daily Deal Sites ( the new wave for Digital Sales!)

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  • Font – Claire Hand – http://www.dafont.com/claire-hand.font
  • One of the biggest sources of steady, targeted traffic is through Daily Deal Sites.
  • No Need To Generate New Traffic ….Jump In Front of Traffic (Targeted Traffic) That is Already ThereLet them spend millions of dollars on advertising, and you can leverage it!
  • I have the emails and the website screenshot in a pdf on website for this promo – so maybe want to mention that
  • Deal Site List Building : Use Daily Deal Sites to Build a HUGE List

    1. 1. Welcome To Deal Site List Building ( & Digital) The New Way to Leverage the Power of Daily Deal Sites
    2. 2. How we got started … We are the experts! Great strategy, created a program called Deal Site Profits teaching others how to do this. About 2 years ago, we started working with local businesses and getting them on deals site, and taking a commission for being the connector www.DealSiteListBuilding.com
    3. 3. “The Money Is In The List!” How many times have you heard the saying …. www.DealSiteListBuilding.com
    4. 4. Why is an email list so valuable? www.DealSiteListBuilding.com
    5. 5. We know how valuable an email list of prospects and buyers is, and so do local businesses…but the problem is they don’t know HOW to grow an email list. www.DealSiteListBuilding.com
    6. 6. How do you grow an email list? Generate traffic to your website www.DealSiteListBuilding.com
    7. 7. Pay Per Click Content MarketingFacebook Twitter YouTube Article Marketing Search Engine Optimization Backlinks Press Release Joint Ventures Link Pyramids Direct Mail Blogging Contests Social Bookmarking www.DealSiteListBuilding.com
    8. 8. No Guarantee That Any Of These Strategies Will Even Work….You Hope To Get Some Visitors www.DealSiteListBuilding.com
    9. 9. How Else Can you Get Traffic To Build A List? Leverage other peoples traffic ! www.DealSiteListBuilding.com
    10. 10. www.DealSiteListBuilding.com
    11. 11. www.DealSiteListBuilding.com
    12. 12. www.DealSiteListBuilding.com
    13. 13. • Perfect “foot in the door” strategy that allowed us to sell other services to local businesses • One opportunity was Email Management/List building • It didn’t click until we started doing a few deals, that we needed to capitalize on the traffic This is BIG! www.DealSiteListBuilding.com
    14. 14. « Biz always need new leads» Leads turn into customers … and every business needs new leads. « More customers please » Ask any business owner what they want more of and they will always say -> customers! What’s the goal when working w/ local? Lead generation Increase Customers «Traffic is Key» Whether it’s to a physical location or online (or both) businesses need traffic. « Exposure » The more exposure and brand awareness a business gets the better. They all need to get their business on the minds of potential customers. Generate traffic Brand awareness & exposure www.DealSiteListBuilding.com
    15. 15. Amazon Local No.3 Owned by amazon Continues to grow New pushes by Amazon Living Social No.2 60 + mil subscribers 2nd most popular Very International Groupon No. 1 150 mil + subscribers Most popular Very International Continues to grow Google Offers No.4 Owned by Google Continues to grow Digital & lead gen deals Top Deal Sites? 1 2 3 4 www.DealSiteListBuilding.com
    16. 16. Deal Site Are All Over The World www.DealSiteListBuilding.com
    17. 17. Monthly Unique Visitors 2.4 Million …and growing! www.DealSiteListBuilding.com
    18. 18. www.DealSiteListBuilding.com
    19. 19. www.DealSiteListBuilding.com
    20. 20. Female 65% 35 years old College 65% $100 K or more 36% High income Living Social’s demographics Who uses Deal Sites? www.DealSiteListBuilding.com
    21. 21. Groupon - Young , educated, single women who work and have money!www.DealSiteListBuilding.com
    22. 22. Are these the types of people you would want on your email lists? Of course! They have money to spend ….and are spending it! www.DealSiteListBuilding.com
    23. 23. Groupon app is the 10th most popular app on the iOS platform and ranks 22nd on Android devices. And they push notifications to their users! What about mobile traffic? www.DealSiteListBuilding.com
    24. 24. www.DealSiteListBuilding.com
    25. 25. • Create your own traffic -OR- jump in front of traffic Lets ask a friend …. www.DealSiteListBuilding.com
    26. 26. • Horror stories on businesses “losing all their money” on Deal Sites • Their focus on the front end, the sale and the commission the deal site takes • Needs to be treated as lead generation • Instead of paying for leads, they are actually paying you for a lead Businesses suck at doing this themselves! www.DealSiteListBuilding.com
    27. 27. • You, as a marketer know the importance of upsells and back end offers • Businesses don’t understand this concept Focus on the backend! www.DealSiteListBuilding.com
    28. 28. 2 List Building Opportunities 1. The Optin - Capturing targeted buyer leads 2. New Buyers - Capturing full contact details of all new buyers How do you leverage the traffic? www.DealSiteListBuilding.com
    29. 29. • Take advantage of the spike of traffic • Targeted visitors • Capture their information The optin! www.DealSiteListBuilding.com
    30. 30. Traffic Spike! www.DealSiteListBuilding.com
    31. 31. The Optin – Sea Star Inn! www.DealSiteListBuilding.com
    32. 32. www.DealSiteListBuilding.com
    33. 33. www.DealSiteListBuilding.com
    34. 34. www.DealSiteListBuilding.com
    35. 35. How much did it cost for SeaStar Inn to build a list of 500 targeted leads? www.DealSiteListBuilding.com
    36. 36. www.DealSiteListBuilding.com
    37. 37. www.DealSiteListBuilding.com
    38. 38. www.DealSiteListBuilding.com
    39. 39. From ZERO to 1185 targeted subscribers www.DealSiteListBuilding.com
    40. 40. Average open rate in Travel & Leisure industry is between 10% - 16% - marketingprofs.com www.DealSiteListBuilding.com
    41. 41. What Can You Do With This List You Just Created? www.DealSiteListBuilding.com
    42. 42. Send Different Offers Sizzling Summer Special www.DealSiteListBuilding.com
    43. 43. Different Offers • When sending out additional offers, you can work with the business to have you keep a percentage of sales www.DealSiteListBuilding.com
    44. 44. Send Different Offers End of the Year Deal www.DealSiteListBuilding.com
    45. 45. Different Offers www.DealSiteListBuilding.com
    46. 46. Do you see the opportunity? www.DealSiteListBuilding.com
    47. 47. The missed opportunity example. www.DealSiteListBuilding.com
    48. 48. www.DealSiteListBuilding.com
    49. 49. www.DealSiteListBuilding.com
    50. 50. www.DealSiteListBuilding.com
    51. 51. No Contact Details www.DealSiteListBuilding.com
    52. 52. No Contact Details www.DealSiteListBuilding.com
    53. 53. Create a voucher redemption page • Preferred – On the actual website • If not – On stand alone website Voucher Redemption www.DealSiteListBuilding.com
    54. 54. Voucher Redemption www.DealSiteListBuilding.com
    55. 55. Voucher Redemption www.DealSiteListBuilding.com
    56. 56. Voucher Redemption www.DealSiteListBuilding.com
    57. 57. With the vouchers that YOU’VE bought…how many have actually followed up with you after your purchase? www.DealSiteListBuilding.com
    58. 58. Learn the basics of Deal Site Marketing! Help businesses to: 1. Structure a deal (you take a %age) 2. Take advantage of the TRAFFIC from the Deal Sites www.DealSiteListBuilding.com
    59. 59. www.DealSiteListBuilding.com
    60. 60. 1 2 3 4 The buyers Module 3 The exact strategy on how to collect targeted data from buyers and howmuch a buyer is worth. The Optin Module 2 Explain how to leverage the traffic of Deal Sites, and the various opportunities to capture optins The Deal sites Module 1 Understand the power of deal sites, statistics, the different sites and understanding demographics. Email management Module 4 The exact strategy on how to do email managements for your clients (r yourself!) 7 Easy to Follow Modules 5 6 7 DEAL SITE DIGITAL Module 5 (bonus) Run an ebook, digital course, online training, etc. on Daily Deal sites all over the world! Double Dip Method Module 6 (bonus) How to get the Deal Sites to pay YOU for promoting the offer…. And you’re just promoting it to the database you got from them! Email Tips Module 7 How to earn even more money with the lists that you’ve generated! www.DealSiteListBuilding.com
    61. 61. One More MEGA Huge Bonus www.DealSiteListBuilding.com
    62. 62. Deal Site Digital www.DealSiteListBuilding.com
    63. 63. www.DealSiteListBuilding.com
    64. 64. www.DealSiteListBuilding.com
    65. 65. www.DealSiteListBuilding.com
    66. 66. Vs. Digital vs. Physical www.DealSiteListBuilding.com
    67. 67. BIG BOOK OF DIGITAL DEALS 1 2 List of TOP Deal Sites that take digital The unfair advantage for digital deals Deal Site Digital www.DealSiteListBuilding.com
    68. 68. PLUS DEAL PRICE $97.00 REG. PRICE $297.00 YOU SAVE 67% DealSiteListBuilding.com/getsta rted Deal Site Digital
    69. 69. Lets recap everything you get …. DealSiteListBuilding.com/getsta rted
    70. 70. 1 2 3 4 The buyers Module 3 The exact strategy on how to collect targeted data from buyers and howmuch a buyer is worth. The Optin Module 2 Explain how to leverage the traffic of Deal Sites, and the various opportunities to capture optins The Deal sites Module 1 Understand the power of deal sites, statistics, the different sites and understanding demographics. Email management Module 4 The exact strategy on how to do email managements for your clients (r yourself!) 7 Easy to Follow Modules 5 6 7 DEAL SITE DIGITAL Module 5 (bonus) Run an ebook, digital course, online training, etc. on Daily Deal sites all over the world! Double Dip Method Module 6 (bonus) How to get the Deal Sites to pay YOU for promoting the offer…. And you’re just promoting it to the database you got from them! Email Tips Module 7 How to earn even more money with the lists that you’ve generated!
    71. 71. When is the last time you had the opportunity to have YOUR deal (or YOUR CLIENTS) in front of millions? Internationally !!? •Jump on the frecking train right now people •And buckle up DealSiteListBuilding.com/getsta rted
    72. 72. PLUS DEAL PRICE $97.00 REG. PRICE $297.00 YOU SAVE 67% Deal Site Digital DealSiteListBuilding.com/getsta rted
    73. 73. DealSiteListBuilding.com/getsta rted

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