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A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
A's Japanese Nail Art Business
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A's Japanese Nail Art Business

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This is just a fake business service I created for my marketing class in high school.

This is just a fake business service I created for my marketing class in high school.

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  • 1. 12 locations in Toronto alone!
  • 2. こんにちは。 <ul><li>Konnichiwa. ( kon-nee-chee-WAH ) Meaning Hello in Japanese </li></ul>
  • 3.  
  • 4. Introduction <ul><li>I am Alicia Park and I own 12 Nail salons in the Toronto and 3 outside of Toronto. Located in Brampton, Markham and Richmond Hill. All my workers in every location are access by me. I look at skill, creativity, talent and education rather than work experience. </li></ul>
  • 5. Just in Toronto alone!
  • 6. Product <ul><li>My nail salons offer clients more variety in choice and style. There are so many choices that they will end up loving at least one style! </li></ul>
  • 7. At A’s Japanese Nail Art <ul><li>We offer - Gel, acrylic, pedicures, manicures, and airbrushing. It allows every woman to have art on their nails. Cute, pretty, funky or even crazy! </li></ul>
  • 8. Product Overview <ul><li>To give customers more artistic and unique nails. </li></ul><ul><li>A twist to boring, simple nails! </li></ul>Great for special occasions, theme related events or even to spice up your ordinary nails! Boring ordinary nails! Elegant original nails!
  • 9. Target Market <ul><li>Women/girls from age 15-30+ </li></ul><ul><li>Average-high income </li></ul><ul><li>Personal Services market is fairly small </li></ul><ul><li>Doesn’t matter the education, marital status nor profession </li></ul><ul><li>Those who live in Toronto and want original nails </li></ul>
  • 10. Research Plan <ul><li>Find out: How often do you get your nails done? If your nail salon had special deals and prices would you come back more often? If pampering costs lowered, would you go more often? Would you pay more for better quality nails? Do prices overcome quality? </li></ul><ul><li>Research Methods: Observation, experiments, interviews, questionnaire and survey </li></ul>
  • 11. Marketing Mix <ul><li>Advantages - We offer innovative new designs -Variety of choices -Art touches the personality and style of each individual person </li></ul>
  • 12. Marketing Mix <ul><li>Quality -At A’s Japanese Nail art we are detail orientated. -Quality over quantity and we have the best workers hired on skill and education of the art than work experience. </li></ul>
  • 13. Marketing Mix <ul><li>Branding Name: A’s Japanese Nail Art Referred as Art rather than a Salon. I would like it to be a place of creativity than a service and the A stands for Alicia. </li></ul>Logo/Image: Bamboo shoot represents Japan. The lettering is faded from white to black meaning race wise, it connects as one. Overall we want it to be fresh, light and clean. Wanting a more modern feel to our image.
  • 14. Prices <ul><li>BASIC DESIGNS </li></ul><ul><li>5$ - Manicure (up to 2 colours) </li></ul><ul><li>10$ - Manicure + Design </li></ul><ul><li>10$ - Manicure + 2 free fingers of 3D art </li></ul><ul><li>8$ - Pedicure (up to 2 colours) </li></ul><ul><li>13$ - Pedicure + Design </li></ul><ul><li>13$ - Pedicure + 2 free fingers of 3D art </li></ul><ul><li>23$ - Acrylic + Design </li></ul><ul><li>23$ - Acrylic + 2 free fingers of 3D art BASE </li></ul><ul><li>15$ - Acrylic base set </li></ul><ul><li>38$ - Gel base set + (1 free refill) </li></ul><ul><li>30$ - Airbrushed base set </li></ul><ul><li>13$ - Nail foil base set for </li></ul>EXTRA 5$ - Airbrushing art per nail 3$ - 3D nail art per nail 2$ - Nail foil art per nail 3$ - 10 Jewels 8$ - 20 Jewels
  • 15. Why such low prices? <ul><li>Low prices and high quality mean more customers. </li></ul><ul><li>The demand will rise and there wont be an excuse to not pamper yourself. </li></ul>
  • 16. Promotion <ul><li>Advertisement on buses, billboards, beauty magazines, tabloids with celebrities who attend the nail art service, flyers at local coffee shops, back of the newspaper. </li></ul><ul><li>Where real people would read, where real people go to eat, where real people are influenced by, what real people go. </li></ul>
  • 17.  
  • 18. Competitors <ul><li>Other nail salons - Direct competitors </li></ul><ul><li>Personal Grooming Services – Indirect Strengths </li></ul><ul><li>Ability to service everything at once (spas) Ex. Facials, manicure, massage. </li></ul><ul><li>Simple more socially accepted nails for business, work, friends, family. </li></ul><ul><li>So many different locations, prices and deals. </li></ul>
  • 19. Competitors <ul><li>Weaknesses </li></ul><ul><li>High prices </li></ul><ul><li>Workers based on education not skill. </li></ul><ul><li>Lack of creativity </li></ul><ul><li>No desire of relationship to the customer’s personality/ style </li></ul>
  • 20. Conclusion <ul><li>In a world of billions of people being yourself is what matters. Personality can be reflected into simple things like nails and now more than ever, people aren’t afraid to be different. </li></ul><ul><li>There is no nail art service located in Toronto other than us! </li></ul>Why do you think your service will be successful?
  • 21. Conclusion <ul><li>On going and rapid trend, heavy influenced by celebrities and beauty magazines. </li></ul><ul><li>Inexpensive prices even for low income families. </li></ul>
  • 22. どうもありがとう <ul><ul><li>Dōmo arigatō. ( doh-moh ah-ree-GAH-toh ) Meaning Thank You In Japanese.  </li></ul></ul>

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