Energizing Brand AdvocatesZuberance IntroductionAlicia Molnar, Regional Sales Director, East
January5th, 2011
Overview
CompanyBackground
Brand Advocates and How They Impact Your Business
The Zuberance Solution
Identification
Mobiliz...
Zuberance Background
The leading Brand Advocacy company providing the first Word of Mouth Marketing platform delivering me...
Zuberance Customers
Brand Advocates
Why Brand Advocates?
Highly-satisfied customers and others who pro-actively recommend brands or products without being pai...
Advocates have Massive Reach
Social Media Amplifies Brand Advocates
=60M Trusted  WOMImpressions
X 4
# Posts Per Advocate ...
Advocates are Most Trusted Source
90% Consumers Trust Advocates; 33% Trust Online Ads
Advocacy happens across all platforms
Over 85%f happens offline
Benefits of Energizing Advocates
Zuberance
Our Approach
The Zuberance Advocate Platform is a hosted Word of Mouth marketing solution and fully integrated brand advoc...
Identify Brand Advocates…
“Ultimate Question”
Recommend Badges
Brand Advocates
Mobilize Brand Advocates…
Advocate Stories
Advocate Ratings & Reviews
Advocate Answers
Advocate Offers
Track Brand Advocates…
Clicks
Leads
Sales
Impressions
Leverage the Zuberance WOM Platform to Identify, Mobilize and Track Brand Advocates
Email Database
(i.e. newsletter, singl...
Case Studies
Case Study: Chili’s
Case Study: Club One
Case Study: Norton
Zuberance is a end-to-end solution
What end-to-end really means…
Advocate Strategy Development
Use of Zuberance Social Mar...
3rd Party Publishing Work Flow
1. Advocate clicks on banner
2. Advocate rates & reviews Chili’s…
3. Advocate clicks on...
Contact Information
Alicia Molnar, 
Sales Director, East
908-334-7918
Alicia.molnar@zuberance.comwww.zuberance.com
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Zuberance Overview General

  1. 1. Energizing Brand AdvocatesZuberance IntroductionAlicia Molnar, Regional Sales Director, East January5th, 2011
  2. 2. Overview CompanyBackground Brand Advocates and How They Impact Your Business The Zuberance Solution Identification Mobilization Tracking Case Studies and ROI Getting Started & Next Steps
  3. 3. Zuberance Background The leading Brand Advocacy company providing the first Word of Mouth Marketing platform delivering measurable ROI by energizing Brand Advocates across email, social media and influential 3rd Party Sites. Turnkey solution helping world-class brands: Identifytheir most passionate customers (aka Advocates) Engageandmobilizetheir Advocates Monitorandtrackthe results in real-time
  4. 4. Zuberance Customers
  5. 5. Brand Advocates
  6. 6. Why Brand Advocates? Highly-satisfied customers and others who pro-actively recommend brands or products without being paid to do so Advocates are 5x more valuable than loyal customers Advocates have an emotionalconnectionto the brand Advocates want to express themselves Advocates want to connect with others Advocates want to help Value to your Business Sources: Harvard Business Review, Satmetrix, Bain & Company, Comscore, Yahoo!
  7. 7. Advocates have Massive Reach Social Media Amplifies Brand Advocates =60M Trusted WOMImpressions X 4 # Posts Per Advocate Per Year = 15M # Impressions X150 # People Reached Per “Post” 100,000 Energized Advocates Sources: Forrester, Comscore Note: Estimated # of Trusted WOM Impressions over 12-month period
  8. 8. Advocates are Most Trusted Source 90% Consumers Trust Advocates; 33% Trust Online Ads
  9. 9. Advocacy happens across all platforms Over 85%f happens offline
  10. 10. Benefits of Energizing Advocates
  11. 11. Zuberance
  12. 12. Our Approach The Zuberance Advocate Platform is a hosted Word of Mouth marketing solution and fully integrated brand advocacy system  Identify Advocate Responses Advocate Actions Paid Media  Mobilize Ratings & Reviews Stories & Testimonials Offers Answers  Track Clicks, Conversions Impressions Review & comment moderation Z Score, NPS® Advocate Profile Data
  13. 13. Identify Brand Advocates… “Ultimate Question” Recommend Badges Brand Advocates
  14. 14. Mobilize Brand Advocates… Advocate Stories Advocate Ratings & Reviews Advocate Answers Advocate Offers
  15. 15. Track Brand Advocates… Clicks Leads Sales Impressions
  16. 16. Leverage the Zuberance WOM Platform to Identify, Mobilize and Track Brand Advocates Email Database (i.e. newsletter, single CTA) Brand Social Web (.com, community, Facebook, Twitter, Linked-In) Other (i.e. In-Store, Paid Media) Sources Tracking on Zuberance Platform Advocate ID Identify 7-8 0-6 9-10 Thank You (end) Mobilize Offers Review/Story Share Influential 3rd Party Sites: Amazon, Trip Advisor, Yelp
  17. 17. Case Studies
  18. 18. Case Study: Chili’s
  19. 19. Case Study: Club One
  20. 20. Case Study: Norton
  21. 21. Zuberance is a end-to-end solution What end-to-end really means… Advocate Strategy Development Use of Zuberance Social Marketing Technology Platform On Demand, Advocate Analytics Dashboard Creative services Weekly planning meetings 24x7 technical support …why it matters Know your Advocates by name & email Enable positive WOM in the marketplace Drive sales and revenue via Advocates
  22. 22. 3rd Party Publishing Work Flow 1. Advocate clicks on banner 2. Advocate rates & reviews Chili’s… 3. Advocate clicks on integrated social publishing tools 4. Zuberance automatically brings Advocate to Yelp page 5. Advocate’s review published on Yelp
  23. 23. Contact Information Alicia Molnar, Sales Director, East 908-334-7918 Alicia.molnar@zuberance.comwww.zuberance.com

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