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Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
Introduction to Zuberance
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Introduction to Zuberance

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  • 1. 1
    Alicia Molnar, Sales Director, East
    March 16th, 2011
    Energizing Brand Advocates
    ZuberanceIntroduction
  • 2. 2
    The leading Brand Advocacy Platform company providing the first Word of Mouth Marketing solution delivering measurable ROI by energizing Brand Advocates across email, social media and influential 3rd Party Sites.
    Turnkey solution helping dozens of world-class brands:
    • Identifytheir most passionate customers (aka Brand Advocates)
    • 3. Engageandmobilizetheir Advocates
    • 4. Monitorandtrackthe results in real-time
    Zuberance Background
  • 5. 3
    Powering Advocacy for Top Brands
  • 6. Benefits of Energizing Advocates
    4
  • 7. 5
    Zuberance
  • 8. 6
    Our Approach
    The Zuberance Advocate Platform is a hosted Word of Mouth marketing solution and fully integrated brand advocacy system

    Identify
    Advocate Responses
    Advocate Actions
    Paid Media

    Mobilize
    Ratings & Reviews
    Stories & Testimonials
    Offers
    Answers

    Track
    Clicks, Conversions
    Impressions
    Review & comment moderation
    Z Score, NPS®
    Advocate Profile Data
  • 9. 7
    Identify Advocates…
  • 10. 8
    Sample Brand Advocate Flow
    Brand Opt-In Email Database
    Brand Website
    Social Media
    Sources
    Other
    Call Center, Paid media, Offline venue, etc.
    Identify
    Advocate ID
    7-8
    9-10
    0-6
    Tracking on Zuberance Platform
    Mobilize
    Follow Up
    Offers
    Reviews
    Share
  • 11. 9
    Advocates are 9s & 10s
    “Ultimate Question” for Customer Loyalty
    How likely are you to recommend our brand or products to your friends?
  • 12. 10
    Advocate ID
    1. Engage customers
    2. Identify Advocates
    Website banners
    Facebook posts
    Twitter monitoring
    Emails
  • 13. 11
    …Mobilize Advocates…
  • 14. Activate Advocates
    Advocate Ratings & Reviews
    Advocate Stories
    Advocate Answers
    Advocate Offers
    12
  • 15. 13
    Advocate Reviews
    1. Immediately after customer self-identifies as Advocate, brand invites Advocate to write review.
    2. Advocate writes review.
    3. Advocate clicks to publish review using convenient links in review form
    4. Advocate publishes review to 3rd party site. (Advocate can also share on Facebook, Twitter, etc.)
  • 16. 14
    Advocate Stories
    Advocate writes their story.
    Advocate shares their story via social media or email.
  • 17. 15
    Advocate Offers
    Key Features
    Integrated social sharing
    Integrated tracking & analytics
    A/B testing
    Flexible
    Customizable
    Key Benefits
    • Reach qualified buyers via trusted Advocates
    • 18. Generate qualified leads
    • 19. Increase conversion rates & sales
    • 20. Cut sales cycles
  • 16
    Advocate Answers
    1. Prospect clicks on banner
    3. Opted-in Advocates get questions
    2. Prospect asks question
    5. Prospect places order
    4. Answers sent to Prospect with offers
  • 21. 17
    …Track Advocacy Results
  • 22. 18
    Zuberance Dashboard
    Real-time data
    Flexible, configurable
    View and share results instantly
  • 23. 19
    Tracking on Zuberance Dashboard
  • 24. 20
    Case Studies
  • 25. Chili’s Peppers WOM, Sales via Advocates
    21
  • 26. Motel 6 Leaves Light On for Advocates
    22
  • 27. HomeAway Finds Answers
    23
  • 28. Intuit Payroll Energizes Advocates
    24
  • 29. Blackberry Energizes Advocates
    25
  • 30. TiVo Records Positive WOM, Sales
    26
  • 31. 27
    Getting Started
  • 32. 28
    Sample Work Plan
    Week 1
    Week 2
    Week 1
    Step 1: Conduct Kickoff Meeting
    Step 2: Finalize Advocate Program Plan
    Step 3: Configure Zuberance Apps
    Launch
  • 33. 29
    Case Study: Norton
    Zuberance is an End-to-End Solution
    What end-to-end really means…
    • Advocate Strategy Development
    • 34. Use of Zuberance Social Marketing Technology Platform
    • 35. On Demand, Advocate Analytics Dashboard
    • 36. Creative services, Customer Success Team
    • 37. Weekly planning meetings
    • 38. 24x7 technical support
    …why it matters
    • Know your Advocates by name & email
    • 39. Enable positive WOM in the marketplace
    • 40. Drive sales and revenue via Advocates
  • 30
    Unique, compelling advocacy solution
    Measurable results fast
    We make it easy for you
    Why Zuberance?
  • 41. Contact Information
    Alicia Molnar, Sales Director, East
    908-334-7918
    alicia.molnar@zuberance.com
    www.zuberance.com

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