1 Alicia Molnar, Sales Director, East March 16th, 2011 Energizing Brand Advocates ZuberanceIntroduction
2 The leading Brand Advocacy Platform company providing the first Word of Mouth Marketing solution delivering measurable ROI by energizing Brand Advocates across email, social media and influential 3rd Party Sites. Turnkey solution helping dozens of world-class brands:
Identifytheir most passionate customers (aka Brand Advocates)
8 Sample Brand Advocate Flow Brand Opt-In Email Database Brand Website Social Media Sources Other Call Center, Paid media, Offline venue, etc. Identify Advocate ID 7-8 9-10 0-6 Tracking on Zuberance Platform Mobilize Follow Up Offers Reviews Share
9 Advocates are 9s & 10s “Ultimate Question” for Customer Loyalty How likely are you to recommend our brand or products to your friends?
13 Advocate Reviews 1. Immediately after customer self-identifies as Advocate, brand invites Advocate to write review. 2. Advocate writes review. 3. Advocate clicks to publish review using convenient links in review form 4. Advocate publishes review to 3rd party site. (Advocate can also share on Facebook, Twitter, etc.)
14 Advocate Stories Advocate writes their story. Advocate shares their story via social media or email.
15 Advocate Offers Key Features Integrated social sharing Integrated tracking & analytics A/B testing Flexible Customizable Key Benefits