Introduction to Zuberance

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Introduction to Zuberance

  1. 1. 1<br />Alicia Molnar, Sales Director, East<br />March 16th, 2011<br />Energizing Brand Advocates<br />ZuberanceIntroduction<br />
  2. 2. 2<br />The leading Brand Advocacy Platform company providing the first Word of Mouth Marketing solution delivering measurable ROI by energizing Brand Advocates across email, social media and influential 3rd Party Sites.<br />Turnkey solution helping dozens of world-class brands:<br /><ul><li>Identifytheir most passionate customers (aka Brand Advocates)
  3. 3. Engageandmobilizetheir Advocates
  4. 4. Monitorandtrackthe results in real-time</li></ul>Zuberance Background<br />
  5. 5. 3<br />Powering Advocacy for Top Brands<br />
  6. 6. Benefits of Energizing Advocates<br />4<br />
  7. 7. 5<br />Zuberance<br />
  8. 8. 6<br />Our Approach<br />The Zuberance Advocate Platform is a hosted Word of Mouth marketing solution and fully integrated brand advocacy system<br /><br />Identify<br />Advocate Responses<br />Advocate Actions<br />Paid Media<br /><br />Mobilize<br />Ratings & Reviews<br />Stories & Testimonials<br />Offers<br />Answers<br /><br />Track<br />Clicks, Conversions<br />Impressions<br />Review & comment moderation<br />Z Score, NPS®<br />Advocate Profile Data<br />
  9. 9. 7<br />Identify Advocates…<br />
  10. 10. 8<br />Sample Brand Advocate Flow<br />Brand Opt-In Email Database<br />Brand Website<br />Social Media<br />Sources<br />Other<br />Call Center, Paid media, Offline venue, etc.<br />Identify<br />Advocate ID<br />7-8<br />9-10<br />0-6<br />Tracking on Zuberance Platform<br />Mobilize<br />Follow Up<br />Offers<br />Reviews<br />Share<br />
  11. 11. 9<br />Advocates are 9s & 10s<br />“Ultimate Question” for Customer Loyalty<br />How likely are you to recommend our brand or products to your friends?<br />
  12. 12. 10<br />Advocate ID<br />1. Engage customers<br />2. Identify Advocates<br />Website banners<br />Facebook posts<br />Twitter monitoring<br />Emails<br />
  13. 13. 11<br />…Mobilize Advocates…<br />
  14. 14. Activate Advocates<br />Advocate Ratings & Reviews<br />Advocate Stories<br />Advocate Answers<br />Advocate Offers<br />12<br />
  15. 15. 13<br />Advocate Reviews<br />1. Immediately after customer self-identifies as Advocate, brand invites Advocate to write review.<br />2. Advocate writes review.<br />3. Advocate clicks to publish review using convenient links in review form<br />4. Advocate publishes review to 3rd party site. (Advocate can also share on Facebook, Twitter, etc.)<br />
  16. 16. 14<br />Advocate Stories<br />Advocate writes their story.<br />Advocate shares their story via social media or email.<br />
  17. 17. 15<br />Advocate Offers<br />Key Features<br />Integrated social sharing<br />Integrated tracking & analytics<br />A/B testing<br />Flexible <br />Customizable<br />Key Benefits<br /><ul><li>Reach qualified buyers via trusted Advocates
  18. 18. Generate qualified leads
  19. 19. Increase conversion rates & sales
  20. 20. Cut sales cycles</li></li></ul><li>16<br />Advocate Answers<br />1. Prospect clicks on banner <br />3. Opted-in Advocates get questions<br />2. Prospect asks question<br />5. Prospect places order<br />4. Answers sent to Prospect with offers<br />
  21. 21. 17<br />…Track Advocacy Results<br />
  22. 22. 18<br />Zuberance Dashboard<br />Real-time data<br />Flexible, configurable<br />View and share results instantly<br />
  23. 23. 19<br />Tracking on Zuberance Dashboard<br />
  24. 24. 20<br />Case Studies<br />
  25. 25. Chili’s Peppers WOM, Sales via Advocates<br />21<br />
  26. 26. Motel 6 Leaves Light On for Advocates<br />22<br />
  27. 27. HomeAway Finds Answers <br />23<br />
  28. 28. Intuit Payroll Energizes Advocates<br />24<br />
  29. 29. Blackberry Energizes Advocates<br />25<br />
  30. 30. TiVo Records Positive WOM, Sales<br />26<br />
  31. 31. 27<br />Getting Started<br />
  32. 32. 28<br />Sample Work Plan<br />Week 1<br />Week 2<br />Week 1<br />Step 1: Conduct Kickoff Meeting<br />Step 2: Finalize Advocate Program Plan<br />Step 3: Configure Zuberance Apps<br />Launch<br />
  33. 33. 29<br />Case Study: Norton<br />Zuberance is an End-to-End Solution<br />What end-to-end really means…<br /><ul><li>Advocate Strategy Development
  34. 34. Use of Zuberance Social Marketing Technology Platform
  35. 35. On Demand, Advocate Analytics Dashboard
  36. 36. Creative services, Customer Success Team
  37. 37. Weekly planning meetings
  38. 38. 24x7 technical support</li></ul>…why it matters<br /><ul><li>Know your Advocates by name & email
  39. 39. Enable positive WOM in the marketplace
  40. 40. Drive sales and revenue via Advocates</li></li></ul><li>30<br />Unique, compelling advocacy solution<br />Measurable results fast<br />We make it easy for you<br />Why Zuberance?<br />
  41. 41. Contact Information<br />Alicia Molnar, Sales Director, East<br />908-334-7918<br />alicia.molnar@zuberance.com<br />www.zuberance.com<br />

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