• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Nytimes Final
 

Nytimes Final

on

  • 692 views

 

Statistics

Views

Total Views
692
Views on SlideShare
692
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Introduction

Nytimes Final Nytimes Final Presentation Transcript

  • NYTimes.com
  •  
  • NYTimes.com Table of Contents Objectives Challenges Strategy Idea Creative
  • NYTimes.com Objectives Increase traffic to NYTimes.com Have online readers fall in love with the NYTimes.com brand
  • NYTimes.com 1. Perception: print newspaper on the web Challenges 2. Limited room for growth with current target
  • NYTimes.com Our Proposal Reach out to a new niche audience
  • NYTimes.com Aspiring YoCos sm Source: Iconoculture
  • NYTimes.com “ This is the 21st Century. If it doesn’t glow from its own light, it is not worth reading!” - RoseMerry
  • NYTimes.com Text 96% Social networks 85% Listen To Podcasts 50% Read/Write Blogs index: 174 Trust info read in newspapers but read news online more than in print index: 109 First place to look for info is the internet index: 105 Source: eMarketer and Simmons 2008
  • NYTimes.com Audience Insight Aspiring YoCos want to have their own POV’s...to separate them from the crowd sm
  • NYTimes.com Target needs Opportunity Opportunity NYTimes.com offers Credibility A trustworthy source To be well-rounded More than just headlines Variety of topics The full story Engagement ???
  • NYTimes.com Give Aspiring YoCos something different to say Strategy Think outside your circle Creative Platform
  • NYTimes.com Creative
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com
  • NYTimes.com massive increase in page views new advertising opportunities online readership that will grow with NYTimes.com... A new batch of loyal readers! What this means for you
  •