The history of advertising lia mardling and alicia keown

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  • 1. The history of advertising. Alicia Keown & Lia Mardling
  • 2. IntroductionAn advertisement on television is a series of productions which are produced and paid for by an organization. Advertising is a form of communication for marketing and it is used to encourage or persuade the audience.The purpose of TV advertising is show the audience the product that is being sold. To create a large target audience for the product or service, and to persuade the audience to buy the product or use the service.
  • 3. What was the first TV Advert The first TV Advert was broadcasted on July the 1 st 1941 in America. The advert was for a watch make called bulvoa. It cost $9 for the whole advert. The first advert to be broadcasted in England was 21 st September 1955 on ITV. It was for Gibbs SR Toothpaste.
  • 4. Most Expensive Advert The most expensive advert that was ever made was Channel they spent $33 million on there two minute commercial in 2004, featuring actress Nicole Kidman who the paid $3million to be in the commercial and director Baz Lurhrmann.
  • 5. Best time of day to show adverts. The best time of day to show and advert in the UK the ‘peak time’ is 6pm – 11pm. Between 6pm – 8 pm is popular with families and after 8pm is when ‘adults’ watch TV.
  • 6. Advertising Standards Authority What is the Advertising Standards Authority?The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. The ASA apply the Advertising Codes, which are written by the Committees of Advertising Practice. This includes on acting on complaints that have been made and proactively checking the media to take action against any misleading, harmful or offensive advertisements
  • 7. Why Do Adverts Get Banned? The reason why adverts do get banned is because some adverts may come across as offensive or rude to some people even if others don’t think its bad. This is why commercials get banned, because channels don’t want some viewers to have a negative attitude towards a certain channel after seeing ads, possibly such as these, on that channel.
  • 8. Different Styles Of Advertising There are many different styles of advertising in the media and these are some of them: -Print Advertising - Newspapers, Magazines, Brochures, Fliers -Outdoor Advertising - Billboards, Kiosks, Trade-shows and events. -Broadcast Advertising - Television, Radio and the Internet -Covert Advertising - Advertising in Movies -Surrogate Advertising - Advertising Indirectly -Public Service Advertising - Advertising for Social Causes -Celebrity Advertising