Larry Page and Sergey Brin met at
Stanford University in 1995. By
1996, they had built a search engine
(initially called BackRub) that used links
to determine the importance of individual
Google is an American multinational corporation specializing
in Internet-related services and products. These
include search, cloud computing, software, and online
The name „Google‟ was an accident. A spelling mistake made
by the original founders who thought they were going for
96 percent of Google‟s total revenue comes from advertising.
Google estimates that the "I'm feeling lucky!" button has
cost approximately $100 million dollars in lost ad revenue, but
Google still keeps the button because the users like it.
620,000,000 daily visitors to Google.
The Company‟s mission to “organize the
worlds information and make it
universially accessible and
The headquarter in Mountain
View, California, the Googleplex
70 offices in more than 40 countries
around the globe.
Google also pursuing a cloud computing systems to
change market productivity via such applications,
As technological analysits claims that these
applications improve the cloud computing experience
and thus, it cumulatively expected to grow to $95
billion by 2014.
Including this month announced deal to buy Nest Labs
Inc. for $3.2 billion in cash, Google has spent more than
$17 billion in the past two years to purchase hardware,
software and advertising-technology companies,
according to data compiled by Bloomberg.
Crunching the numbers, Bloomberg found Apple,
Microsoft, Facebook, Amazon and Yahoo spent a
combined $13 billion acquiring companies during the
Google acquired digital mapping company Keyhole in
2004, and launched Google Maps and Google Earth in
Today Maps also features live traffic, transit directions
and street-level imagery, and Earth lets you explore the
ocean and the moon.
They believe that, the development of new internet applications offering
Google Maps allowed Internet users to search and view satellite
images of any location in the world. Then, they added,
Real estate listings and short personal messages could also be
linked to Google Maps locations.
Location based promotional businesses have great opportunity
(expected to reach over 60 billion in 2016), thus this makes
streetfight within the strongest rivals Apple & Google.
Google Search Engine
They expanded their search logic and
improved search experience with adding
Google News to include archived news articles
dating to 1900.
The AdSense program served content-relevant Google
text ads to pages on Google Network websites.
60 percent of advertising dollars generated from tha ads.
Google‟s AdSense program also allowed mobile phone
operators to share in Google revenues if text and image
ads were displayed on mobile handsets.
In 2000, Google introduced AdWords, a self-
service program for creating online ad
campaigns. Today our advertising
solutions, which include
video ads as well as
the simple text ads
In 2004, Google launched Gmail. The approach to email
Huge amounts of storage
Threaded messages (SMS etc.)
Integrated services for free… (actually, as they said:
“there‟s no free lunch.”)
Broadcast yourself: Youtube
In 2006, Google acquired online video sharing
site YouTube in 1.65 Billions. Today 60 hours
of video are uploaded to the site every
Double rainbows have never been the same.
The little green robot arrives:
In 2008, Google had launched Android.
Android was not a phone but an operating system that Google
made available free to any phone manufacturer wishing to
market mobile devices with internet capability.
Android core applications included Wi-Fi capability, e-mail, a web
based calender, google earth maps, a browser, and GPS.
Android is a mobile operating system which allowed wireless
phones manufactures such as LG, HTC, Nokia, Samsung to
produce smartphone businesses. (as Apple‟s rival iphone –iOs-)
Investments in mobile businesses;
Google announced Android and the Open Handset Alliance, in
In 2012, Google acquired Motorola Mobility for $12.5 billion, to
gain advantage on patents & rights in order to enter smartphone
& tablet computer industries.
The growing mobile business allows new way of doing the
business, such as,
Banner ads and video ads display on mobile phones.
Google Chrome business
In this sense, Google Chrome operating system launched in
2009 were developed specifically to accomodate cloud
With this software, google deliver relevant search-based ads
to internet users.
Google had entered into agreements with Acer, HP, and
Lenovo to begin producing netbooks that would use the
Chrome OS and Chrome browser to access the cloud-based
Google Apps productivity software.
In 2011, Google introduced the Google + project aimed at
bringing the nuance and rtichness of real-life, sharing to the
web, and making all of Google better by including
people, their relationships and their interests.
Afterwards, Facebook imitated the features and applied in
next patches, thus recent facebook features are picked from
the Google+‟s abilities.