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Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
Presentation Emakina
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Presentation Emakina

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  • 1. Social Media Marketing<br />Cercle Marketing<br />11 mai 2011<br />
  • 2. Welcome!<br />Brice Le Blévennec<<br />brice@brice.net<br />Blog : http://www.brice.orgLifeStream : http://www.brice.net<br />Social Networks :http://twitter.com/BriceLB<br />http://www.facebook.com/brice21http://be.linkedin.com/in/briceleblevennec<br />Companies : http://www.emakina.com (.be, .fr, .nl, .eu)http://www.reference.be<br />http://www.designisdead.be<br />http://www.contactoffice.comhttp://www.tunz.comhttp://zin.gl<br />http://www.wizzchat.net<br />
  • 3. What is thesocial web?<br />What happened <br />in the past 10 years?<br />
  • 4. 4<br />
  • 5. 5<br />
  • 6. 6<br />
  • 7. 7<br />
  • 8. 8<br />
  • 9. 9<br />
  • 10. What happened <br />last year?<br />The Trend…<br />10<br />
  • 11. PEOPLE CONTROLLED<br />PLATFORMS<br />BRAND CONTROLLED <br />WEBSITES<br />11<br />* Stats from Google trends and Compete.com<br />
  • 12. Social Marketing Strategies<br />
  • 13. Social Marketing Strategies<br />Listening: <br /> Market research through social media is about seeking insights and understanding your customers for use in marketing and development.<br />Talking:<br /> Using social media to spread your messages as an extension to current digital marketing activities (display advertising, search ads, Email etc...).<br />Energizing:<br /> Identifying your brand ambassadors and facilitating + empowering their Word-of-Mouth through social media.<br />Supporting:<br /> Applying social media and social technologies to help and motivate customers support each other.<br />Embracing:<br /> Integrating your customers into how your business works, including how to embed them into innovations.<br />Source: Li, Charlene and Bernoff, Josh. Groundswell: Winning in a World Transformed by Social Technologies. 2008.<br />
  • 14. Online Media Typology<br />SOCIAL MEDIA USERS <br />YOUEARN<br />SOCIAL MEDIA USERS <br />YOU OWN<br />SOCIAL MEDIA USERS<br />YOURENT<br />Websites, corporate blog, <br />twitter account, facebook group, YouTube Channel, brand community, ...<br />Display Advertising, paid search, sponsorships, Rented Email lists, Link exchange, ...<br />LinkedIn, Viadeo, Xing, twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg…<br />
  • 15. Social Tactics To Grow Your Business <br />Social media: twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg...<br />Websites, corporate blog, <br />twitter account, facebook group, YouTube channel, brand community, ...<br />Display ads, sponsoships , paid search, Email lists...<br />Channels<br />MEDIA<br />YOU<br />OWN<br />MEDIA<br />YOU<br />RENT<br />MEDIA<br />YOU<br />EARN<br />Social Marketing Strategies<br />LISTENING<br />Private research community<br />Website surveys (pop-up)<br />Online Focus Groups<br />Social Media Monitoring<br />TALKING +<br /> RESPONDING<br />Website, blog, Twitter/FB account, own Email list, Brand community<br />Campaign Launch:<br />Display ads, Sponsorship<br />Paid search<br />Rented Email lists<br />Branded profile skins (Netlog)<br />Viral campaigns<br />E-reputation management<br />ENERGIZING<br />Ambassador identification<br />Social buttons (Facebook <br />Share, Connect)<br />Member-get-Member platform<br />Branded blog platform<br />PEER SUPPORTING<br />Outsourced support<br />Eg. GetSatisfaction.com<br />Collaborative webcare platform, <br />wiki<br />EMBRACING<br />Custom platform for <br />Crowdsourced innovation<br />Out -+ Crowdsourced innovation<br />Eg. Redesingme.com<br />
  • 16. Myriam Hallaux, Social Media atBrussels Airlines<br />Joakim Nilsson, Head of Social Media atBetclic<br />David Hachez, Founder of Razwar<br />José Fernandez, LBi, trends is Social Networks<br />Debate<br />Q&A Session<br />Agenda<br />

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