Social Media Marketing Cercle Marketing 11 mai 2011
Welcome! Brice Le Blévennec< firstname.lastname@example.org Blog : http://www.brice.orgLifeStream : http://www.brice.net Social Networks :http://twitter.com/BriceLB http://www.facebook.com/brice21http://be.linkedin.com/in/briceleblevennec Companies : http://www.emakina.com (.be, .fr, .nl, .eu)http://www.reference.be http://www.designisdead.be http://www.contactoffice.comhttp://www.tunz.comhttp://zin.gl http://www.wizzchat.net
What is thesocial web? What happened in the past 10 years?
What happened last year? The Trend… 10
PEOPLE CONTROLLED PLATFORMS BRAND CONTROLLED WEBSITES 11 * Stats from Google trends and Compete.com
Social Marketing Strategies
Social Marketing Strategies Listening: Market research through social media is about seeking insights and understanding your customers for use in marketing and development. Talking: Using social media to spread your messages as an extension to current digital marketing activities (display advertising, search ads, Email etc...). Energizing: Identifying your brand ambassadors and facilitating + empowering their Word-of-Mouth through social media. Supporting: Applying social media and social technologies to help and motivate customers support each other. Embracing: Integrating your customers into how your business works, including how to embed them into innovations. Source: Li, Charlene and Bernoff, Josh. Groundswell: Winning in a World Transformed by Social Technologies. 2008.
Online Media Typology SOCIAL MEDIA USERS YOUEARN SOCIAL MEDIA USERS YOU OWN SOCIAL MEDIA USERS YOURENT Websites, corporate blog, twitter account, facebook group, YouTube Channel, brand community, ... Display Advertising, paid search, sponsorships, Rented Email lists, Link exchange, ... LinkedIn, Viadeo, Xing, twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg…
Social Tactics To Grow Your Business Social media: twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg... Websites, corporate blog, twitter account, facebook group, YouTube channel, brand community, ... Display ads, sponsoships , paid search, Email lists... Channels MEDIA YOU OWN MEDIA YOU RENT MEDIA YOU EARN Social Marketing Strategies LISTENING Private research community Website surveys (pop-up) Online Focus Groups Social Media Monitoring TALKING + RESPONDING Website, blog, Twitter/FB account, own Email list, Brand community Campaign Launch: Display ads, Sponsorship Paid search Rented Email lists Branded profile skins (Netlog) Viral campaigns E-reputation management ENERGIZING Ambassador identification Social buttons (Facebook Share, Connect) Member-get-Member platform Branded blog platform PEER SUPPORTING Outsourced support Eg. GetSatisfaction.com Collaborative webcare platform, wiki EMBRACING Custom platform for Crowdsourced innovation Out -+ Crowdsourced innovation Eg. Redesingme.com
Myriam Hallaux, Social Media atBrussels Airlines Joakim Nilsson, Head of Social Media atBetclic David Hachez, Founder of Razwar José Fernandez, LBi, trends is Social Networks Debate Q&A Session Agenda