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Presentation Emakina
 

Presentation Emakina

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    Presentation Emakina Presentation Emakina Presentation Transcript

    • Social Media Marketing
      Cercle Marketing
      11 mai 2011
    • Welcome!
      Brice Le Blévennec<
      brice@brice.net
      Blog : http://www.brice.orgLifeStream : http://www.brice.net
      Social Networks :http://twitter.com/BriceLB
      http://www.facebook.com/brice21http://be.linkedin.com/in/briceleblevennec
      Companies : http://www.emakina.com (.be, .fr, .nl, .eu)http://www.reference.be
      http://www.designisdead.be
      http://www.contactoffice.comhttp://www.tunz.comhttp://zin.gl
      http://www.wizzchat.net
    • What is thesocial web?
      What happened
      in the past 10 years?
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • What happened
      last year?
      The Trend…
      10
    • PEOPLE CONTROLLED
      PLATFORMS
      BRAND CONTROLLED
      WEBSITES
      11
      * Stats from Google trends and Compete.com
    • Social Marketing Strategies
    • Social Marketing Strategies
      Listening:
      Market research through social media is about seeking insights and understanding your customers for use in marketing and development.
      Talking:
      Using social media to spread your messages as an extension to current digital marketing activities (display advertising, search ads, Email etc...).
      Energizing:
      Identifying your brand ambassadors and facilitating + empowering their Word-of-Mouth through social media.
      Supporting:
      Applying social media and social technologies to help and motivate customers support each other.
      Embracing:
      Integrating your customers into how your business works, including how to embed them into innovations.
      Source: Li, Charlene and Bernoff, Josh. Groundswell: Winning in a World Transformed by Social Technologies. 2008.
    • Online Media Typology
      SOCIAL MEDIA USERS
      YOUEARN
      SOCIAL MEDIA USERS
      YOU OWN
      SOCIAL MEDIA USERS
      YOURENT
      Websites, corporate blog,
      twitter account, facebook group, YouTube Channel, brand community, ...
      Display Advertising, paid search, sponsorships, Rented Email lists, Link exchange, ...
      LinkedIn, Viadeo, Xing, twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg…
    • Social Tactics To Grow Your Business
      Social media: twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg...
      Websites, corporate blog,
      twitter account, facebook group, YouTube channel, brand community, ...
      Display ads, sponsoships , paid search, Email lists...
      Channels
      MEDIA
      YOU
      OWN
      MEDIA
      YOU
      RENT
      MEDIA
      YOU
      EARN
      Social Marketing Strategies
      LISTENING
      Private research community
      Website surveys (pop-up)
      Online Focus Groups
      Social Media Monitoring
      TALKING +
      RESPONDING
      Website, blog, Twitter/FB account, own Email list, Brand community
      Campaign Launch:
      Display ads, Sponsorship
      Paid search
      Rented Email lists
      Branded profile skins (Netlog)
      Viral campaigns
      E-reputation management
      ENERGIZING
      Ambassador identification
      Social buttons (Facebook
      Share, Connect)
      Member-get-Member platform
      Branded blog platform
      PEER SUPPORTING
      Outsourced support
      Eg. GetSatisfaction.com
      Collaborative webcare platform,
      wiki
      EMBRACING
      Custom platform for
      Crowdsourced innovation
      Out -+ Crowdsourced innovation
      Eg. Redesingme.com
    • Myriam Hallaux, Social Media atBrussels Airlines
      Joakim Nilsson, Head of Social Media atBetclic
      David Hachez, Founder of Razwar
      José Fernandez, LBi, trends is Social Networks
      Debate
      Q&A Session
      Agenda