0
Social Media Marketing<br />Cercle Marketing<br />11 mai 2011<br />
Welcome!<br />Brice Le Blévennec<<br />brice@brice.net<br />Blog : http://www.brice.orgLifeStream : http://www.brice.net<b...
What is thesocial web?<br />What happened <br />in the past 10 years?<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
What happened <br />last year?<br />The Trend…<br />10<br />
PEOPLE CONTROLLED<br />PLATFORMS<br />BRAND CONTROLLED <br />WEBSITES<br />11<br />* Stats from Google trends and Compete....
Social Marketing Strategies<br />
Social Marketing Strategies<br />Listening: <br />	Market research through social media is about seeking insights and unde...
Online Media Typology<br />SOCIAL MEDIA USERS <br />YOUEARN<br />SOCIAL MEDIA USERS <br />YOU OWN<br />SOCIAL MEDIA USERS<...
Social Tactics To Grow Your Business <br />Social media: twitter, facebook, blogs, forums, review sites, Youtube, Flickr, ...
Myriam Hallaux, Social Media atBrussels Airlines<br />Joakim Nilsson, Head of Social Media atBetclic<br />David Hachez, Fo...
Upcoming SlideShare
Loading in...5
×

Presentation Emakina

637

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
637
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Presentation Emakina"

  1. 1. Social Media Marketing<br />Cercle Marketing<br />11 mai 2011<br />
  2. 2. Welcome!<br />Brice Le Blévennec<<br />brice@brice.net<br />Blog : http://www.brice.orgLifeStream : http://www.brice.net<br />Social Networks :http://twitter.com/BriceLB<br />http://www.facebook.com/brice21http://be.linkedin.com/in/briceleblevennec<br />Companies : http://www.emakina.com (.be, .fr, .nl, .eu)http://www.reference.be<br />http://www.designisdead.be<br />http://www.contactoffice.comhttp://www.tunz.comhttp://zin.gl<br />http://www.wizzchat.net<br />
  3. 3. What is thesocial web?<br />What happened <br />in the past 10 years?<br />
  4. 4. 4<br />
  5. 5. 5<br />
  6. 6. 6<br />
  7. 7. 7<br />
  8. 8. 8<br />
  9. 9. 9<br />
  10. 10. What happened <br />last year?<br />The Trend…<br />10<br />
  11. 11. PEOPLE CONTROLLED<br />PLATFORMS<br />BRAND CONTROLLED <br />WEBSITES<br />11<br />* Stats from Google trends and Compete.com<br />
  12. 12. Social Marketing Strategies<br />
  13. 13. Social Marketing Strategies<br />Listening: <br /> Market research through social media is about seeking insights and understanding your customers for use in marketing and development.<br />Talking:<br /> Using social media to spread your messages as an extension to current digital marketing activities (display advertising, search ads, Email etc...).<br />Energizing:<br /> Identifying your brand ambassadors and facilitating + empowering their Word-of-Mouth through social media.<br />Supporting:<br /> Applying social media and social technologies to help and motivate customers support each other.<br />Embracing:<br /> Integrating your customers into how your business works, including how to embed them into innovations.<br />Source: Li, Charlene and Bernoff, Josh. Groundswell: Winning in a World Transformed by Social Technologies. 2008.<br />
  14. 14. Online Media Typology<br />SOCIAL MEDIA USERS <br />YOUEARN<br />SOCIAL MEDIA USERS <br />YOU OWN<br />SOCIAL MEDIA USERS<br />YOURENT<br />Websites, corporate blog, <br />twitter account, facebook group, YouTube Channel, brand community, ...<br />Display Advertising, paid search, sponsorships, Rented Email lists, Link exchange, ...<br />LinkedIn, Viadeo, Xing, twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg…<br />
  15. 15. Social Tactics To Grow Your Business <br />Social media: twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg...<br />Websites, corporate blog, <br />twitter account, facebook group, YouTube channel, brand community, ...<br />Display ads, sponsoships , paid search, Email lists...<br />Channels<br />MEDIA<br />YOU<br />OWN<br />MEDIA<br />YOU<br />RENT<br />MEDIA<br />YOU<br />EARN<br />Social Marketing Strategies<br />LISTENING<br />Private research community<br />Website surveys (pop-up)<br />Online Focus Groups<br />Social Media Monitoring<br />TALKING +<br /> RESPONDING<br />Website, blog, Twitter/FB account, own Email list, Brand community<br />Campaign Launch:<br />Display ads, Sponsorship<br />Paid search<br />Rented Email lists<br />Branded profile skins (Netlog)<br />Viral campaigns<br />E-reputation management<br />ENERGIZING<br />Ambassador identification<br />Social buttons (Facebook <br />Share, Connect)<br />Member-get-Member platform<br />Branded blog platform<br />PEER SUPPORTING<br />Outsourced support<br />Eg. GetSatisfaction.com<br />Collaborative webcare platform, <br />wiki<br />EMBRACING<br />Custom platform for <br />Crowdsourced innovation<br />Out -+ Crowdsourced innovation<br />Eg. Redesingme.com<br />
  16. 16. Myriam Hallaux, Social Media atBrussels Airlines<br />Joakim Nilsson, Head of Social Media atBetclic<br />David Hachez, Founder of Razwar<br />José Fernandez, LBi, trends is Social Networks<br />Debate<br />Q&A Session<br />Agenda<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×