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Presentation Emakina Presentation Transcript

  • 1. Social Media Marketing
    Cercle Marketing
    11 mai 2011
  • 2. Welcome!
    Brice Le Blévennec<
    brice@brice.net
    Blog : http://www.brice.orgLifeStream : http://www.brice.net
    Social Networks :http://twitter.com/BriceLB
    http://www.facebook.com/brice21http://be.linkedin.com/in/briceleblevennec
    Companies : http://www.emakina.com (.be, .fr, .nl, .eu)http://www.reference.be
    http://www.designisdead.be
    http://www.contactoffice.comhttp://www.tunz.comhttp://zin.gl
    http://www.wizzchat.net
  • 3. What is thesocial web?
    What happened
    in the past 10 years?
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. What happened
    last year?
    The Trend…
    10
  • 11. PEOPLE CONTROLLED
    PLATFORMS
    BRAND CONTROLLED
    WEBSITES
    11
    * Stats from Google trends and Compete.com
  • 12. Social Marketing Strategies
  • 13. Social Marketing Strategies
    Listening:
    Market research through social media is about seeking insights and understanding your customers for use in marketing and development.
    Talking:
    Using social media to spread your messages as an extension to current digital marketing activities (display advertising, search ads, Email etc...).
    Energizing:
    Identifying your brand ambassadors and facilitating + empowering their Word-of-Mouth through social media.
    Supporting:
    Applying social media and social technologies to help and motivate customers support each other.
    Embracing:
    Integrating your customers into how your business works, including how to embed them into innovations.
    Source: Li, Charlene and Bernoff, Josh. Groundswell: Winning in a World Transformed by Social Technologies. 2008.
  • 14. Online Media Typology
    SOCIAL MEDIA USERS
    YOUEARN
    SOCIAL MEDIA USERS
    YOU OWN
    SOCIAL MEDIA USERS
    YOURENT
    Websites, corporate blog,
    twitter account, facebook group, YouTube Channel, brand community, ...
    Display Advertising, paid search, sponsorships, Rented Email lists, Link exchange, ...
    LinkedIn, Viadeo, Xing, twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg…
  • 15. Social Tactics To Grow Your Business
    Social media: twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg...
    Websites, corporate blog,
    twitter account, facebook group, YouTube channel, brand community, ...
    Display ads, sponsoships , paid search, Email lists...
    Channels
    MEDIA
    YOU
    OWN
    MEDIA
    YOU
    RENT
    MEDIA
    YOU
    EARN
    Social Marketing Strategies
    LISTENING
    Private research community
    Website surveys (pop-up)
    Online Focus Groups
    Social Media Monitoring
    TALKING +
    RESPONDING
    Website, blog, Twitter/FB account, own Email list, Brand community
    Campaign Launch:
    Display ads, Sponsorship
    Paid search
    Rented Email lists
    Branded profile skins (Netlog)
    Viral campaigns
    E-reputation management
    ENERGIZING
    Ambassador identification
    Social buttons (Facebook
    Share, Connect)
    Member-get-Member platform
    Branded blog platform
    PEER SUPPORTING
    Outsourced support
    Eg. GetSatisfaction.com
    Collaborative webcare platform,
    wiki
    EMBRACING
    Custom platform for
    Crowdsourced innovation
    Out -+ Crowdsourced innovation
    Eg. Redesingme.com
  • 16. Myriam Hallaux, Social Media atBrussels Airlines
    Joakim Nilsson, Head of Social Media atBetclic
    David Hachez, Founder of Razwar
    José Fernandez, LBi, trends is Social Networks
    Debate
    Q&A Session
    Agenda