Social Marketing Strategies<br />Listening: <br /> Market research through social media is about seeking insights and understanding your customers for use in marketing and development.<br />Talking:<br /> Using social media to spread your messages as an extension to current digital marketing activities (display advertising, search ads, Email etc...).<br />Energizing:<br /> Identifying your brand ambassadors and facilitating + empowering their Word-of-Mouth through social media.<br />Supporting:<br /> Applying social media and social technologies to help and motivate customers support each other.<br />Embracing:<br /> Integrating your customers into how your business works, including how to embed them into innovations.<br />Source: Li, Charlene and Bernoff, Josh. Groundswell: Winning in a World Transformed by Social Technologies. 2008.<br />
Myriam Hallaux, Social Media atBrussels Airlines<br />Joakim Nilsson, Head of Social Media atBetclic<br />David Hachez, Founder of Razwar<br />José Fernandez, LBi, trends is Social Networks<br />Debate<br />Q&A Session<br />Agenda<br />
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