how marketers succeed in a social world
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Listened to this Wildfire webinar recently - 'How marketers succeed in a social world' - looking at the slides doesn't have the same affect as "listening" but non the less there are some slides that ...

Listened to this Wildfire webinar recently - 'How marketers succeed in a social world' - looking at the slides doesn't have the same affect as "listening" but non the less there are some slides that offer a lot of 'value' just by 'viewing' them. Enjoy!

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    how marketers succeed in a social world how marketers succeed in a social world Presentation Transcript

    • How Marketers Succeed in a Social WorldVictoria Ransom Mike VolpeFounder & CEO VP of MarketingWildfire HubSpot@wildfireapp @mvolpe
    • Scared yet?
    • 86% of People Skip TV Adshttp://www.guardian.co.uk/media/2010/aug/24/tv-advertising
    • 44% of Direct Mail is Never Even Looked Athttp://en.wikipedia.org/wiki/Advertising_mail
    • Two Huge Developments Now Social The “Spam” Filter is in Email Social Inbox
    • Inbox Before 2011 Most Messages by Date Flagrant Spam
    • Email Inbox Ranking – After 2011 Inbox After 2011 Things You Like (People & Brands) Things You Don’t Like Or Don’t Know (People & Brands)
    • That’s Some Scary Shiitake
    • We All Have an Addiction
    • Lazy Marketers Relyon Advertising Buys
    • Renting / Outbound Building / Inbound Advertising BloggingConferences / Events SEO Paid Search / PPC Free Tools Email List Rentals Social Media Cold Calling Opt-In Email Lists
    • Your competition is NOT who you think it is.
    • Social Media is Only One Piece
    • Bring All the Pieces Together Social Media Search Engine Marketing Marketing Content Marketing Conversion Marketing Lead Nurturing Sales Support
    • SEO / Blogging + Social Media
    • SEO from 2000 to 2011Ranking Algorithm:f(n): Context + Authority
    • 97% more links (for better rankings) for companies that have a blog. Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • 85% of web pages have less than 7 inbound linksSource: SEOMoz.org
    • Content Makes You Interesting
    • 79% morefollowers for companies that have a blog. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    • 55% morewebsite visitors for companies that blog. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
    • Where is Search Going? Where is search going?
    • Coming to SEO: Likes = Links = =
    • SEO in 2011 and BeyondRanking Algorithm:f(n): Context + Authority + Social Graph
    • The “Like” is Replacing the “Link”
    • Lead Generation + Social Media
    • Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    • Evolution of the Database
    • Branding +Social Media
    • Brand Brand Building Building 1.0 1.0. Hire an agency Your brand comes out, all perfect (and sterile).Flickr: jamesjyu
    • A Brand is What People Say It Is A brand is whatever people say it is.Flickr: chelmsfordpubliclibrary
    • Grow brand by cultivation, not control.
    • Promote All Feedback http://www.microsoft.com/windows/social/
    • Promote All Feedback www.ShowUsYourPizza.com
    • http://twitter.com/meaghano/status/1767991757
    • http://twitter.com/JetBlue/status/1768096120
    • Research +Social Media
    • Focus groups are dead.
    • Observe your customers in their native environment.
    • We’ve got lots to think about…
    • Advice for the road ahead…
    • Stop thinking like an advertiser.
    • Start thinking like apublisher and socializer.
    • Committo the new inbound strategy.
    • Don’t dip yourtoe in the water.
    • Jump in ALL THE WAY.
    • How can FACEBOOK benefit Marketers? 36% of fans say that since92% of fans say that since becoming a fan of abecoming a fan of a given given brand their desirebrand they are more likely to buy from this brandto recommend that brand has increased to their friends92% 90% Trust their friends # who trust online adsWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929 33%
    • 3 GROW aspects of successful ENGAGE FACEBOOK MONETIZE MARKETINGGROW grow growGROWWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929Wildfire Interactive, Inc. +1.888.274.0929
    • 1 Cross promotion with newsletter GROW your 2 Cross promotion EXISTING with website AUDIENCE 3 Encourage fans to spread the wordWildfire Interactive, Inc. | @wildfireapp |Wildfire Interactive, Inc. | +1.888.274.0929
    • ACQUIRE FANS with facebook Ads 75% say they learned about a fan page because of an adWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929Wildfire Interactive, Inc.
    • ? How to runEFFECTIVE facebook Ads1. Give them a reason to click2. Don’t drive people outside of Facebook3. Advertise to friends of fans4. A/B Test & Keep it Fresh!
    • ADVERTISE TO FRIENDS OF FANS
    • Deals Contests “ COMPANIES RUN that Giveaways CONTESTS 2 FANS have x as many ” as companies that don’t Jupiter ResearchWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929Wildfire Interactive, Inc.
    • ? Check out blog.wildfireapp.com! How to run EFFECTIVE PROMOTIONSWildfire Interactive, Inc. | @wildfireapp |Wildfire Interactive, Inc. | +1.888.274.0929
    • 3 GROW aspects of successful ENGAGE FACEBOOK MONETIZE MARKETINGENGAGE engage engageENGAGEWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929Wildfire Interactive, Inc.
    • NEWSFEED1. TELL fans what 2. ASK 3. TAP into YES people’s you want them to do NO questions YOUR FANS PASSIONSWildfire Interactive, Inc. | @wildfireapp |Wildfire Interactive, Inc. | +1.888.274.0929
    • ASK QUESTIONS ASK for LIKESWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929Wildfire Interactive, Inc. +1.888.274.0929
    • QUALITY > quantityWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
    • ENGAGEMENT: CONTENT How can SMBs make their fan pages BETTER DEALS ENTERTAINMENT EXCLUSIVITYWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929Wildfire Interactive, Inc.
    • 3 GROW aspects of successful ENGAGE FACEBOOK MONETIZE MARKETINGMONETIZE monetize monetize MONETIZEWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
    • MYSTERY COUPONSWildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
    • GROUP DEALSWildfire Interactive, Inc. |Wildfire Interactive, Inc. | info@wildfireapp.com | +1.888.274.0929
    • IN STORE GIVEAWAYSWildfire Interactive, Inc. | @wildfireapp | | +1.888.274.0929
    • Thank You! www.HubSpot.com www. .WildfireApp.comVictoria Ransom Mike VolpeFounder & CEO VP of MarketingWildfire HubSpot@wildfireapp @mvolpe
    • Q&AVictoria Ransom Mike VolpeFounder & CEO VP of MarketingWildfire HubSpot@wildfireapp @mvolpe