Collaboration for Sustainability
     in a Networked World




   Based on findings of thesis research for an MSc in
     ...
Background: Collaboration and
          the web


       Short Film introduction
Background: Collaboration and
          the web

 How can we apply this power to
  leverage our work towards a
       sust...
Sustainability Challenge:
               The GAP

We are faced with the following challenge
- to get to a state whereby we...
"sustainable development simply calls for
 more collaboration since the changes
needed exceed the capacity of individual
 ...
Background: Mass
               Collaboration

We think, collective intelligence, group genius, swarm
creativity...
Things...
Collaborative Innovation Networks -
                COINs
 “COIN: a cyber-team of self-
     motivated people with a
colle...
Using Wikipedia to further Explain COINs


Main Editors: Collaborative Innovation Network (COIN)
Casual Editors: Collabora...
Examples of COINs
Methodology: Research Design
Methodology at a glance


   ●Surveys (18 People)
   ●Interviews (38 People)

   ●Participant Observation

   ●Feedback
Results
Results: Vision –
     COINs in a Sustainable Society
The World is Flat
●   Self-organized, diverse, interconnected, empow...
Results: Sustainability implications of
COINs today

 Benefits of COINS for sustainability
  ● Distributed working
  ● Red...
Electronic Waste on Docks waiting to be shipped, Photo by Dave Henniker
Results: Emerging Factors

Open Source, Open Everything
The value-added of social computing. Following success in software...
Barriers to successful web-collaboration

●   The Digital Divide
●   Intellectual Property Concerns
●   Technological Barr...
76.5% of people do not have
internet access. Do your
desired contributors?
We arn't all part of the Net-Generation
76.5% of people do not
have internet access




Are your contributors digital immi...
Sometimes technology i
      frustrating




 What is the technical
 sophistication of your
    contributors?
Advice: its all about K.I.S.S




           KEEP
           IT
           SIMPLE
           STUPID
Advice: Lower the bar to entry



●   It only needs to be good enough

●   Most collaborations can take
    Place over ema...
What will you do with
my intellectual property?


An adequate legal
framework is yet to
emerge as capable
of dealing with ...
Not everyone thinks of Intellectual
property the same way. There are
 big differences across cultures.
Advice: Be Clear

●   Ensure from the beginning that contributors know what will
    become of their contributions – clari...
There is a
Status Quo
  bias that
    new
technology
 has more
   bugs.
The web can be
  distracting!
Advice: Take control of your web



●   Separate work and non-work email
●   Take time away from your computer
●   Be pres...
Don't be a hero-

its not covered by
 our health plan.
The movement from
    hierarchy to
    chaordism /
  wirearchy often
 faces resistance
   from the 'top'.
Advice: Get support from the top...



●   And show support from the top...

    COINs internal to an organisation that do...
Without the presence of
        face to face
     communication,they
  People say things online
collaborations can face.du...
People say
things online
they wouldn't
 say face to
    face.
Web
Collaborations
can suffer from
Poor Signal to
Noise Ratio
Over
  controlling
leadership can
    stifle a
 collaboration
Collaborations often
fail due to lack of:
Shared vision
Trust and
Transparent
Communication:
the pillars of good
collabora...
Advice: Be an active participant


●   Allow space for self organisation – take the role of facilitator and
    active par...
“The biggest challenge to harnessing the
  collective intelligence of the world to help solve
    some of the very serious...
How 2 Guide

When to collaborate.
Know when to collaborate, or not (logic of going down this route).

Perfect Invitation.
...
Discussion
Discussion: How are COINs strategic
   Towards Sustainability?




COINs support strategic   COINs support
guidelines towa...
Discussion: COINs need a strategic
    guiding vision

For COINs to be strategic towards sustainability they need to
be un...
Application: A brief lesson on
    how to build a COIN

Compelling proposition
●



Strong Vision
●



Guidelines for clea...
Recommendations: Further research

●   A study of the resource implications of distributed working in COINs

●   Developin...
“the danger is not that we ask too much of
 the Internet, but too little…it could be a new
      platform for how we could...
Ninja Thanks:

● Our fab advisors: Merlina and Tamara
● Menka

●Our Interviewees and survey respondents, too             n...
Collaboration for Sustainability in a Networked World: Barriers and Advice
Collaboration for Sustainability in a Networked World: Barriers and Advice
Collaboration for Sustainability in a Networked World: Barriers and Advice
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Collaboration for Sustainability in a Networked World: Barriers and Advice

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I gave a presentation to the ideas ministry in Reykjavik, Iceland bringing forward the findings of my group thesis written in June 2009. This slideshow was just a taster of some of the findings including info on problems collaborations encounter and some advice.

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Collaboration for Sustainability in a Networked World: Barriers and Advice

  1. 1. Collaboration for Sustainability in a Networked World Based on findings of thesis research for an MSc in Strategic Leadership Towards Sustainability Blekinge Institute of Technology 2009 by Fei Rong, Alice- Marie Archer and Rebecca Petzel
  2. 2. Background: Collaboration and the web Short Film introduction
  3. 3. Background: Collaboration and the web How can we apply this power to leverage our work towards a sustainable future?
  4. 4. Sustainability Challenge: The GAP We are faced with the following challenge - to get to a state whereby we: “meet the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations General Assembly, 1987)
  5. 5. "sustainable development simply calls for more collaboration since the changes needed exceed the capacity of individual actors." (DeBruijn and Tukker 2002, 11)
  6. 6. Background: Mass Collaboration We think, collective intelligence, group genius, swarm creativity... Things these all have in common: 1. Diversity of opinion with a mix of knowledge and experience 2. Independence 3. Decentralization 4. Aggregation: mechanism for drawing out the collective decision (Surowiecki 2005) How can we harness these for sustainability?
  7. 7. Collaborative Innovation Networks - COINs “COIN: a cyber-team of self- motivated people with a collective vision, enabled by the web to collaborate in achieving a common goal by sharing ideas, information, and work.”
  8. 8. Using Wikipedia to further Explain COINs Main Editors: Collaborative Innovation Network (COIN) Casual Editors: Collaborative Learning Network (CLN) Wikipedia Consumers: Collaborative Interest Network (CIN) A Wikipedia page is a COIN with a CLN and CIN, and Wikipedia itself is a great example of many COINs working together as an Ecosystem: one body, many organs.
  9. 9. Examples of COINs
  10. 10. Methodology: Research Design
  11. 11. Methodology at a glance ●Surveys (18 People) ●Interviews (38 People) ●Participant Observation ●Feedback
  12. 12. Results
  13. 13. Results: Vision – COINs in a Sustainable Society The World is Flat ● Self-organized, diverse, interconnected, empowered. Businesses and governments operate as COINs: platforms connecting people around shared-visions. The New Networked Knowledge Economy ● Exchange of knowledge, the only limitless, abundant resource Physical Implications of Technology ● Low-impact technology, humanized with presence Re-tribalized Man ● Exchanging stories of meaning, finding our global tribe
  14. 14. Results: Sustainability implications of COINs today Benefits of COINS for sustainability ● Distributed working ● Reduced resource consumption ● Self-organization, Diversity, Interdependence ● Bridging the ingenuity gap ● Socially sustainable organizational structure Concerns of COIN working ● Lack of systems perspective can lead to increase in unsustainable practices ● Amplification of success of COINs with a fundamentally unsustainable vision
  15. 15. Electronic Waste on Docks waiting to be shipped, Photo by Dave Henniker
  16. 16. Results: Emerging Factors Open Source, Open Everything The value-added of social computing. Following success in software development industry, questions are arising regarding the transfer of this model to other sectors. Intellectual Property (IP) How will IP survive the Internet Revolution? Rise of Creative Commons copyright system as a response to IP challenges The Networked Knowledge Economy New communication technologies and networks allow for commons based peer production: new economic order. Web-Enabled Tribalism People are using the web to find like minded individuals, forming online tribes which sometimes seep out into the real world as these individuals seek each other out. Emerging Technology Humanizing technology, cloud computing, SaaS
  17. 17. Barriers to successful web-collaboration ● The Digital Divide ● Intellectual Property Concerns ● Technological Barriers ● External Cultural Barriers ● Internal Barriers DEMOTIVATING CONTRIBUTION
  18. 18. 76.5% of people do not have internet access. Do your desired contributors?
  19. 19. We arn't all part of the Net-Generation 76.5% of people do not have internet access Are your contributors digital immigrants or natives?
  20. 20. Sometimes technology i frustrating What is the technical sophistication of your contributors?
  21. 21. Advice: its all about K.I.S.S KEEP IT SIMPLE STUPID
  22. 22. Advice: Lower the bar to entry ● It only needs to be good enough ● Most collaborations can take Place over email skype and via a simple web platform
  23. 23. What will you do with my intellectual property? An adequate legal framework is yet to emerge as capable of dealing with IP over the web.
  24. 24. Not everyone thinks of Intellectual property the same way. There are big differences across cultures.
  25. 25. Advice: Be Clear ● Ensure from the beginning that contributors know what will become of their contributions – clarify the return on their investment. ● Shared risk = Shared reward ● Be aware of IP cultural differences in your COIN ● Consider emergent flexible copyright options such as Creative Commons
  26. 26. There is a Status Quo bias that new technology has more bugs.
  27. 27. The web can be distracting!
  28. 28. Advice: Take control of your web ● Separate work and non-work email ● Take time away from your computer ● Be present – when collaborating over the web in real time, don't browse the web. When face to face, close your computers and TALK to each other ● Be aware of your assumptions, take a neutral, open attitude
  29. 29. Don't be a hero- its not covered by our health plan.
  30. 30. The movement from hierarchy to chaordism / wirearchy often faces resistance from the 'top'.
  31. 31. Advice: Get support from the top... ● And show support from the top... COINs internal to an organisation that do not feel supported, often 'break away' taking their concept with them
  32. 32. Without the presence of face to face communication,they People say things online collaborations can face.due wouldn't say face to fail to dysfunctional argumentation
  33. 33. People say things online they wouldn't say face to face.
  34. 34. Web Collaborations can suffer from Poor Signal to Noise Ratio
  35. 35. Over controlling leadership can stifle a collaboration
  36. 36. Collaborations often fail due to lack of: Shared vision Trust and Transparent Communication: the pillars of good collaboration
  37. 37. Advice: Be an active participant ● Allow space for self organisation – take the role of facilitator and active participant rather than leader. ● Operate in trust with transparent communication ● Ensure all communication can be accessed if so desire ● Choose systems that have a good signal to noise ratio – to ensure a low barrier to entry for their use. ● BE NICE – don't underestimate the power of altruism
  38. 38. “The biggest challenge to harnessing the collective intelligence of the world to help solve some of the very serious problems we have around sustainability….has to do with people knowing not only how to use the software, but ideas around critical thinking and collaboration.” – Howard Rheingold
  39. 39. How 2 Guide When to collaborate. Know when to collaborate, or not (logic of going down this route). Perfect Invitation. How to engage the right crowd to participate in a collaboration (vision, rewards / motivations, value-exchange) Collaborator experience design. Design a compelling experience for the participants of the collaboration (web tools, culture, governance, legals) Lead by example. Be a great collaborator yourself (spontaneity, listening, story-telling, letting go). Strategic considerations for COINs. How to ensure our COINs are moving us towards sustainability.
  40. 40. Discussion
  41. 41. Discussion: How are COINs strategic Towards Sustainability? COINs support strategic COINs support guidelines towards disruptive innovation social sustainability towards sustainability
  42. 42. Discussion: COINs need a strategic guiding vision For COINs to be strategic towards sustainability they need to be underpinned by a systems view of sustainability ●Ensuring basic understanding of sustainability ●Supporting the design of shared-vision ●Enabling the design of a strategy for progressing towards the shared vision of success ●Ensuring outcomes of a COIN do not violate our sustainability ●Ensuring COIN outputs offer a flexible platform We believe the FSSD to be an appropriate framework for supporting the sustainable use of COINs
  43. 43. Application: A brief lesson on how to build a COIN Compelling proposition ● Strong Vision ● Guidelines for clear, transparent communication ● Pick the minimum technology necessary ● Keep it simple ● Establish upfront what everyone has to loose and gain ● Shared risk, shared reward ●
  44. 44. Recommendations: Further research ● A study of the resource implications of distributed working in COINs ● Developing taxonomies for interdisciplinary COINs ● Investigate legal constructs for web enabled collaborative innovation networks ● Establishing Gatekeepers: communicating for multi-cultural COINs ● Developing a training scheme for teams desiring to form a COIN ● Developing an education programme for web enabled collaborative innovation and critical thinking for school children
  45. 45. “the danger is not that we ask too much of the Internet, but too little…it could be a new platform for how we could organize “the danger is not that we ask too much of ourselves, to find knowledge together, to the Internet, but too little…it could be a new work out what is true and to decide platform for how we could organize together what we should do about it” ourselves, to find knowledge together, to –Tim Berners-Lee work out what is true and to decide together what we should do about it” –Tim Berners-Lee alicemarie.archer@gmail.com
  46. 46. Ninja Thanks: ● Our fab advisors: Merlina and Tamara ● Menka ●Our Interviewees and survey respondents, too numerous to list here ● The Collaboration Ninjas: Henno, PG, Joe, DeepMonk, Joel, Denele, Tim, Dean, Jaco, Tim ● Paulie-nka (deviantart) for the puzzle-piece slide backgrounds ●www.wordle.net for our funky tag cloud REFS ●http://farm3.static.flickr.com/2053/2229752965_ae28533a0a_o.jpg ●http://www.lrdc.pitt.edu/schunn/sword/plagiarism.jpg ●http://nirel.deviantart.com/art/Scream-17026336 ●http://www.jarche.com/wp-content/uploads/2008/04/wirearchy.jpg ●http://darmano.typepad.com/logic_emotion/images/human.gif ●http://digitalminds.deviantart.com/art/Pain-in-the-ass-101307904 ●http://altair4444.deviantart.com/art/Puppet-Not-15196569 ●http://marthema.deviantart.com/art/Together-35327305

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