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Alice Loy, PhD
Co-founder & Director of Programs
“Cultural
entrepreneurship
allows a community to
take its unique voice to
the world.”

“Cultural enterprises
create a venue for an
exchange of spirit.”

Global Center for Cultural Entrepreneurship, 2013
CULTURAL
ENTREPRENEURSH
IP provides a
meaningful path to
prosperity

Global Center for Cultural Entrepreneurship, 2013
“Unless communities can
think about what they have
to offer themselves, they’ll
either get stuck trying to be
what another place already
is, or be held back trying to
be something they used to
be.”
~ Nate Berg
Why we invest in cultural entrepreneurs
2008
12% decline in global trade
but...
creative goods and services
$592 billion
14% growth
2010 NEA report

7
Creative Industries Globally
2000-2005 8.7% growth
2008 14% growth
$425 billion in trade
USA
Employs 40 million Americans
756,007 “Arts” businesses
New Mexico
12% of workforce
Why we invest in cultural entrepreneurs
Why we invest in cultural entrepreneurs
2010 Crossroads
Report
Children living in families with cultural entrepreneurs:
•experience less poverty
•receive more education
•learn indigenous language
•live in two-parent households
GCCE has a three-fold mission:
1. We support cultural entrepreneurs working to create and
scale their enterprises.
2. We advocate for the importance of cultural
entrepreneurship and the value of a culture economy.
3. We connect a global network of cultural
entrepreneurs.
ASSESSING GCCE’s IMPACT
PRIMARY
OUTCOMES

MISSION ELEMENT
We support cultural
entrepreneurs
working to create
and scale their
enterprises.

Surveys and interviews

•Entrepreneurs’ capacity increases.
•Cultural enterprises grow.
•Cultural assets are expanded.

Community assessments
Cultural asset mapping
Market research reports

•Higher education and scholarship
becomes engaged in the field.

•Funding choices and for creative

Healthier families
Number of new programs,
organizations, research journals
Assessment of funding landscape
Cultural asset mapping

•Cultural assets are expanded.
Value of network connections increases.

•Number of and connections among nodes
increase.

•Range of types of nodes increases.

Higher incomes

Wage assessments

Resources for cultural entrepreneurs
expand and diversify.

enterprises increases.

We connect a global
network of cultural
entrepreneurs.

OVERALL IMPACT

Growth and success of cultural
entrepreneurs we serve.

•New markets are formed.

We advocate for the
importance of cultural
entrepreneurship and
the value of a culture
economy.

PRIMARY
MEASUREMENT
TOOLS

Network mapping
Database
Social media engagement
Strategic partners

Self-determined, self-reliant
communities

Culturally resilient, diverse
communities
Why we invest in cultural entrepreneurs
• Hybrid-learning model
• Successful entrepreneurs as faculty
• Creative expert panels
• Opportunities to pitch to funders/investors
• Media and marketing development

15
16
• Place branding
– Web-based marketing strategy
– Capacity development of regional marketers
– Training of local entrepreneurs

17
www.culturalentrepreneur.org
Alice Loy
alice@culturalentrepreneur.org
505.263-5180

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Why we invest in cultural entrepreneurs

  • 1. Alice Loy, PhD Co-founder & Director of Programs
  • 2. “Cultural entrepreneurship allows a community to take its unique voice to the world.” “Cultural enterprises create a venue for an exchange of spirit.” Global Center for Cultural Entrepreneurship, 2013
  • 3. CULTURAL ENTREPRENEURSH IP provides a meaningful path to prosperity Global Center for Cultural Entrepreneurship, 2013
  • 4. “Unless communities can think about what they have to offer themselves, they’ll either get stuck trying to be what another place already is, or be held back trying to be something they used to be.” ~ Nate Berg
  • 6. 2008 12% decline in global trade but... creative goods and services $592 billion 14% growth
  • 8. Creative Industries Globally 2000-2005 8.7% growth 2008 14% growth $425 billion in trade USA Employs 40 million Americans 756,007 “Arts” businesses New Mexico 12% of workforce
  • 11. 2010 Crossroads Report Children living in families with cultural entrepreneurs: •experience less poverty •receive more education •learn indigenous language •live in two-parent households
  • 12. GCCE has a three-fold mission: 1. We support cultural entrepreneurs working to create and scale their enterprises. 2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. 3. We connect a global network of cultural entrepreneurs.
  • 13. ASSESSING GCCE’s IMPACT PRIMARY OUTCOMES MISSION ELEMENT We support cultural entrepreneurs working to create and scale their enterprises. Surveys and interviews •Entrepreneurs’ capacity increases. •Cultural enterprises grow. •Cultural assets are expanded. Community assessments Cultural asset mapping Market research reports •Higher education and scholarship becomes engaged in the field. •Funding choices and for creative Healthier families Number of new programs, organizations, research journals Assessment of funding landscape Cultural asset mapping •Cultural assets are expanded. Value of network connections increases. •Number of and connections among nodes increase. •Range of types of nodes increases. Higher incomes Wage assessments Resources for cultural entrepreneurs expand and diversify. enterprises increases. We connect a global network of cultural entrepreneurs. OVERALL IMPACT Growth and success of cultural entrepreneurs we serve. •New markets are formed. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. PRIMARY MEASUREMENT TOOLS Network mapping Database Social media engagement Strategic partners Self-determined, self-reliant communities Culturally resilient, diverse communities
  • 15. • Hybrid-learning model • Successful entrepreneurs as faculty • Creative expert panels • Opportunities to pitch to funders/investors • Media and marketing development 15
  • 16. 16
  • 17. • Place branding – Web-based marketing strategy – Capacity development of regional marketers – Training of local entrepreneurs 17