Agritourism:
Is it Right for Your Farm?
Global Center for Cultural Entrepreneurship
in partnership with

New Mexico Depart...
Overview

•  Legal and regulatory
•  Logistical
•  Marketing
GCCE has a three-fold mission:
1. We support cultural entrepreneurs
working to create and scale their
enterprises.
2. We a...
Agritourism is "the crossroads of
tourism and agriculture: when
the public visits working farms,
ranches or wineries to bu...
Heritage Tourism

Ecotourism

RURAL
LIFESTYLES

Agritourism

Geotourism
Agritourism is…
New Mexico Agritourism
New Mexico Agritourism
Agritourism in Italy
Agritourism in Bali
Agritourism in New Zealand
Agritourism in Scotland
Agritourism in Japan
Agritourism in Iceland!
Culture and Heritage Travelers
2007	
  Top	
  $$	
  
Agritourism	
  States	
  
	
  
Agritourism in New Mexico
Agritourism
Strategies for Success
!
Purple	
  Adobe	
  Lavender	
  Farm,	
  Abiquiu	
  
Old Town Farm,
Abq
Los Poblanos,
Abq
Mobile
Makes it easier for you to find your customers;
Makes it easier for you to stay in touch with your
customers;
Makes market...
Challenges
Challenges

•  Handicapped access
•  Signage and parking
•  Restrooms
•  Pathways
•  Cleanliness/orderliness
Challenges
Opportunities to Meet challenges
Global Center for Cultural Entrepreneurship
www.culturalentrepreneur.org
@culturalpreneur

Alice Loy, PhD
alice@culturalen...
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
What is agritourism?
Upcoming SlideShare
Loading in …5
×

What is agritourism?

1,722 views

Published on

Agritourism, or agritainment, is an exploding market connecting you to locally grown foods, wines, and culinary experiences. Reaching a $billion in 2013 in the US, agritourism offers farmers a revenue stream that helps them stay on the farm and grow their customers base. With only 2% of US residents being connected to farms and food production, agritourism offers an exciting and hyper-local experience to foodies, young families, and geotourists.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,722
On SlideShare
0
From Embeds
0
Number of Embeds
49
Actions
Shares
0
Downloads
84
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What is agritourism?

  1. 1. Agritourism: Is it Right for Your Farm? Global Center for Cultural Entrepreneurship in partnership with New Mexico Department of Agriculture Alice Loy, PhD
  2. 2. Overview •  Legal and regulatory •  Logistical •  Marketing
  3. 3. GCCE has a three-fold mission: 1. We support cultural entrepreneurs working to create and scale their enterprises. 2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. 3. We connect a global network of cultural entrepreneurs. !" !
  4. 4. Agritourism is "the crossroads of tourism and agriculture: when the public visits working farms, ranches or wineries to buy products, enjoy entertainment, participate in activities, shop in a country store, eat a meal or make overnight stays.” ~ Jane Eckert
  5. 5. Heritage Tourism Ecotourism RURAL LIFESTYLES Agritourism Geotourism
  6. 6. Agritourism is…
  7. 7. New Mexico Agritourism
  8. 8. New Mexico Agritourism
  9. 9. Agritourism in Italy
  10. 10. Agritourism in Bali
  11. 11. Agritourism in New Zealand
  12. 12. Agritourism in Scotland
  13. 13. Agritourism in Japan
  14. 14. Agritourism in Iceland!
  15. 15. Culture and Heritage Travelers
  16. 16. 2007  Top  $$   Agritourism  States    
  17. 17. Agritourism in New Mexico
  18. 18. Agritourism
  19. 19. Strategies for Success !
  20. 20. Purple  Adobe  Lavender  Farm,  Abiquiu  
  21. 21. Old Town Farm, Abq
  22. 22. Los Poblanos, Abq
  23. 23. Mobile
  24. 24. Makes it easier for you to find your customers; Makes it easier for you to stay in touch with your customers; Makes marketing a distributed cost center; Makes it less costly for you to stay in touch with your customers; Makes it easier to track what your customers respond to.
  25. 25. Challenges
  26. 26. Challenges •  Handicapped access •  Signage and parking •  Restrooms •  Pathways •  Cleanliness/orderliness
  27. 27. Challenges
  28. 28. Opportunities to Meet challenges
  29. 29. Global Center for Cultural Entrepreneurship www.culturalentrepreneur.org @culturalpreneur Alice Loy, PhD alice@culturalentrepreneur.org 505.263.5180

×