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Presentation to Legislative Council



Giving Regionalism Strategies, Cultural Entrepreneurship presentation to the New Mexico Legislative Council on Economic and Rural Development this week.

Giving Regionalism Strategies, Cultural Entrepreneurship presentation to the New Mexico Legislative Council on Economic and Rural Development this week.



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  • Very well presented - thanks for sharing!
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  • Tom & Alice,
    An excellent presentation with great focus. I particularly liked the Reasons Farmers Start AgriTourism Ventures. Overall your Tourism focus offers much to Communities everywhere seeking new ways to generate a Livelihood. Richard O'Farrell.
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  • Engagement through farm stays, …

Presentation to Legislative Council Presentation to Legislative Council Presentation Transcript

  • 4th Meeting of the New Mexico Legislature‟s Economic and Rural Development Committee Representative Debbie A. Rodella, ChairRegional Tourism Strategies Tom Aageson & Alice Loy, Co-founders Global Center for Cultural Entrepreneurship www.culturalentrepreneur.org
  • Overview
  • Factory Economy CreativeEconomy
  • Offices of Culture and CreativeEconomy
  • The Creative/Cultural Economy Creative/Cultural Economy Creative/Cultural Clusters Creative/Cultural Entrepreneurs
  • GCCE Programs• GCCE Fellows• PowerUp!• Market Links• Northern New Mexico Cultural Corridor• Sustainable Native Communities Collaborative
  • GCCE Fellow: Lee GruberGCCE provided seed funding, mentoring • 1000 Visitors • 40% from out of state • Hotels fully booked • Restaurants “twice as busy as usual”
  • GCCE FellowGCCE provided• Seed funding and mentoring• Created logo, website, print materials• Developed promotional film, photographs
  • “This summer has been my busiest ever.”
  • Keeping Small BusinessesCompetitive • Access to affordable broadband • Enhanced digital media skills • Market intelligence, connections • Access to new markets (53% of New Mexico businesses do not have a website!)
  • Contemporary Marketing Strategies= Social Travel Guides40 Million US smartphone users access travel sites in July2012Trends: Driven by visuals, stories, videos Social recommendations Mobile alerts, recommendations Online booking systems
  • Hands on ClassesBasic to AdvancedAward-winning ProgramOver 3,000 participants trained English, Spanish, Navajo National Science Foundation “One of our most successful programs.”
  • 2010 Crossroads ReportChildren living in families with cultural entrepreneurs:• experience less poverty• receive more education• learn indigenous language• live in two-parent households
  • “Cultural and heritage travelers seek authentic destinations with historic character as well as educational experiences in their travels.” * Centinela Traditional Arts, Chimayó* http://www.culturalheritagetourism.org/documents/FINALWinter2010.pdf
  • Culture and Heritage Travelers
  • Culture and Heritage
  • New Mexico is Unique
  • What is Regionalism?
  • Why Regional Tourism StrategiesWork
  • Regionalism on the Rise
  • Northern New Mexico Cultural Corridor: Working Together Regionally *Los Alamos * Taos * Santa Fe * Albuquerque * Los Lunas
  • CulturalEcotourism Tourism CreativeAgritourism Tourism
  • Tourism MarketAreas Cultural Ecotourism Tourism Creative Agritourism Tourism
  • EcoAdventures Year „Round
  • Creative Tourism
  • Cultural Tourism
  • Agritourism
  • Annual Revenues fromAgritourism
  • Agritourism Provides Communities:Value-added farm exports Higher-income wages Sustainable rural livelihoods
  • “We grew 37% this year – last year we grew 38%.”
  • Reasons Farmers Start Agritourism Ventures 75% 63% 61% 45% 41% 22% 11%Increase Educate Marketing Enjoy Community Provide Income Public Tool Public Outreach Jobs Other
  • Thank you to our Funders and Partners
  • Referenceshttp://artsusa.org/pdf/get_involved/advocacy/research/2011/ci_employment11.pdfhttp://www.nasaa-arts.org/Research/Key-Topics/Creative-Economic-Development/Facts-&-Figures-on-the-Creative-Economy.phphttp://www.culturalheritagetourism.org/documents/CHTStudyOct2009.pdfhttp://www.culturalheritagetourism.org/documents/FINALWinter2010.pdfhttp://unctad.org/en/docs/ditctab20103_en.pdf
  • Tom@culturalentrepreneur.orgAlice@culturalentrepreneur.org www.culturalentrepreneur.org