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Great piece on Social Recruiting presented by Bullhorn

Great piece on Social Recruiting presented by Bullhorn

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Bullhornsocialrecruiting 111216095435 Phpapp01 Presentation Transcript

  • 1. SOCIALRECRUITING:HOW TO GET STARTEDA Beginner’s Guide TM
  • 2. TABLE OF CONTENTSINTRODUCTION 3WHY SOCIAL RECRUITING? 4PROFILES & SETUP 12WHAT’S NEXT? 36ABOUT BULLHORN REACH 37 TM 2
  • 3. Social media has become an indispensable tool for companies leveraging it to generate sales, increase brand awareness and build communitiesINTRODUCTION around their brands. It offers companies a way to connect and engage with consumers, but that’s not all. Companies are using social networks more and more to source candidates for employment. social media to post jobs and recruit talent, but it’s created this e-book. This e-book will show you how to Let’s get started! TM 3
  • 4. WHY SOCIALRECRUITING? 2/3 of online adults use social media sites like Facebook, LinkedIn and Twitter. TM 4 Source: PEW Internet, November 2011
  • 5. 14.4 MILLION people used social job in 2011. TM 5Source: Career Enlightenment, August 2011
  • 6. 634 TM 6Source: PEW Internet, June 2011
  • 7. “…88 % DR. JOHN SULLIVAN TALENT MANAGEMENT THOUGHT LEADER PROFESSOR, SAN FRANCISCO STATE UNIVERSITY media brings to recruitment is targets and keeping personal, BILL BOORMAN FOUNDER OF #TRUEVENTS RECRUITER TRAINER, KEYNOTE SPEAKER TM 7
  • 8. 135 MILLION members on LinkedIn. 80 % TM 8 Source: LinkedIn, June 2011
  • 9. FACEBOOK USER sends 8 friend requests is connected to 80 pages, of 23 minutes 130 friends TM 9 Source: Facebook, Social Media Today 2011
  • 10. 100 MILLION 1.6 BILLION TM 10 Source: Viral Media Solutions, August 2011
  • 11. YOU? brand? jobs? TM 11
  • 12. PROFILES &SETUP LinkedIn, Twitter, and Facebookonline reputation that highlights the best qualitiesof you as a recruiter and your business brandwill help you attract and retain top talent. Eachnetwork uses different elements of information popular networks. TM 12
  • 13. LinkedInRECRUITING Fill in your name and email to sign up for a LinkedIn account (if you haven’t already). Then follow the next few steps to set up a complete TM 13
  • 14. LinkedInRECRUITING out all of the information on your professional account. Optimize direct candidates back to your blogs and corporate site from LinkedIn. Be sure to use good keywords in your job titles for current and previous positions. This will help strengthen your brand’s visibility in search engines. TM 14
  • 15. LinkedInRECRUITING Use LinkedIn Applications to by adding more data like blog posts, events or favorite business books. If you choose an application from the LinkedIn menu, it will provide you with the instructions to add the app to your page. TM 15
  • 16. LinkedInRECRUITING SEO BENEFITS OF BEING ON LINKEDIN A well optimized LinkedIn search results for keywords matching your to be found! TM 16
  • 17. LinkedInRECRUITING #1 Search for candidates using LinkedIn’s Advanced People Search feature. your search parameters if you’d like LinkedIn to run the searches again and email you the new results. TM 17
  • 18. LinkedInRECRUITING #2 parameters using the following format: site:www.linkedin.com (parameter) TM 18
  • 19. LinkedInRECRUITING #3 Post your open jobs on LinkedIn regularly using social recruiting tools like Bullhorn Reach. Your connections will see your job postings in their newsfeeds. Add a personalized message to the listing like “Great opportunity! TM 19
  • 20. TwitterRECRUITING TM 20
  • 21. TwitterRECRUITING (Don’t Make It Too Long) use Set up a distinct Twitter feed just for TM 21
  • 22. TwitterRECRUITINGRTRetweet to gain followers TWITTERcommunities. TERMINOLOGY #@ DM Direct Message is a personal message sentreplies and mentions. followers. TM 22
  • 23. TwitterRECRUITING Start connecting on Twitter, TM 23
  • 24. TwitterRECRUITING #1 Use hashtags (#) in your messages in front of key search terms so your tweets become instantly searchable. you might want to use: #jobs, and #employment. TM 24
  • 25. TwitterRECRUITING #2Find candidates to follow viaand then engage those candidates withmeaningful content. TM 25
  • 26. TwitterRECRUITING #3 Quickly and easily distribute your jobs through your Twitter network using social recruiting tools like Bullhorn Reach. TM 26
  • 27. FacebookRECRUITING can skip to page 32. TM 27
  • 28. FacebookRECRUITING ur TM 28
  • 29. FacebookRECRUITING coworkers, classmates and TM 29
  • 30. FacebookRECRUITING TM 30
  • 31. FacebookRECRUITING “Strike a balance between ART PAPAS CEO & FOUNDER OF BULLHORN TM 31
  • 32. FacebookRECRUITING GROW YOUR NETWORK a network of Facebook TM 32
  • 33. FacebookRECRUITING #1 Search for candidates using Facebook’s search feature. Simply type your search query in the bar at the top and then and education. TM 33
  • 34. FacebookRECRUITING #2 Post your open jobs on Facebook regularly using social recruiting tools like Bullhorn Reach. Your connections will see your job postings in their newsfeeds on the Facebook homepage. TM 34
  • 35. FacebookRECRUITING Stay connected with current and former employees by creating #3 a company fan page on Facebook. Promote the page and use it to share open jobs and ask fans for referrals. Don’t confuse your personal account with your fan page. Keep in mind you do need a personal account in order to create a company page. TM 35
  • 36. WHAT’SNEXT? attract and recruit top talenCongratulations! You are now ready to jumpstartyour social recruiting strategy using these threepopular social networks — but you’re just getting Create a Blogstarted. Sure, you’ve created your accounts, butthere’s so much more to social recruiting. Youhave to be active. You have to work to engageyour audience and establish relationships tobuild your network. TM 36
  • 37. ABOUTBULLHORNREACHYou have the potential to reach millions of TMprospective candidates in less time than it took toread this e-book. Extend your recruiting reach withthe right social strategy. Leverage the power of STAY CONNECTEDfast with Bullhorn Reach.Create your free account today at Visit Uswww.bullhornreach.com. Join Us Friend UsAccelerate your referral program or boost yourteam’s social recruiting performance using the Follow Ussocial sourcing suite. Watch UsAsk us for more info atInfo.bullhornreach.com/contact_us 37