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Transcript

  • 1. Friday, November 4, 2011
  • 2. JACK DRAWS ANYTHING ED HENDERSONFriday, November 4, 2011
  • 3. ED HENDERSON JACK’S DADFriday, November 4, 2011
  • 4. TEAM HENDO NOAH, ROSE, TOBY, ED & JACKFriday, November 4, 2011
  • 5. NOAH 15 ADMISSIONS IN 2 YEARSFriday, November 4, 2011
  • 6. IDEAFriday, November 4, 2011
  • 7. SICK KIDS ROYAL HOSPITAL FOR SICK CHILDRENFriday, November 4, 2011
  • 8. JACK DRAWS ANYTHINGFriday, November 4, 2011
  • 9. TRADITIONAL MEDIA Newspapers (local & national) TV News (BBC, STV) TV Shows (Fern, Russell, Gaby) Magazines (kids, foreign, parenting) BBC BrasilFriday, November 4, 2011
  • 10. SOCIAL MEDIA 1 2000 emails in 1 week BBC News home page 1 day = 25,000 website visits 120+ countries Top referrers - ? ? ? ? Top search - ?Friday, November 4, 2011
  • 11. SOCIAL MEDIA 2 8 months Fans 6,800 Facebook 881 Twitter Visits 400,000 Web 5,820,000 Facebook Top 3 countries - ? ? ?Friday, November 4, 2011
  • 12. SHIFT Facebook is now the Internet All about Social Media Every experience the same? Return to websites? Need to analyse Improve OUR websitesFriday, November 4, 2011
  • 13. SOCIAL MEDIA FOR KIDS Accidentally produced social media for kids Jack’s work being shown to kids and interacting via parents Currently no real SAFE social network for kids GOOD KID NEWS for onceFriday, November 4, 2011
  • 14. GIFTS Crayola (Linkedin) Derwent (Facebook) Berol (letter) So many pens/crayons, lost count, given away some Social Media used for THANK YOUsFriday, November 4, 2011
  • 15. GIFTS Crayola (Linkedin) Derwent (Facebook) Berol (letter) So many pens/crayons, lost count, given away some Social Media used for THANK YOUsFriday, November 4, 2011
  • 16. THE BOOK Hodder Childrens Discovered on Facebook Wall First 290 pictures Written by Mum & Dad 15 x 5 star reviews on Amazon Minimum £4000 added Ideal stocking fillerFriday, November 4, 2011
  • 17. CLOUD BASED TECH Posterous (Autopost) Google Mail (labels) Facebook, Twitter, Youtube (Linkedin, Google+) Google Docs Justgiving Campaign MonitorFriday, November 4, 2011
  • 18. LESSONS LEARNEDFriday, November 4, 2011
  • 19. CELEBRITY Famous folk already have charity established Tweeting celebrities for a RT IMHO = waste of time Dave Stewart, Brian May, David Tennant, John Barrowman, Natalie Cassidy, Grant Stott, The WigglesFriday, November 4, 2011
  • 20. JACK You can lead a boy to crayons but you can’t make him draw Boredom Life (school, holidays, Beavers) Not a machine LogisticsFriday, November 4, 2011
  • 21. GETTING HELP Dont make it hard People don’t want to work Need something in return Learn from flops Get professional advice if possFriday, November 4, 2011
  • 22. BE VIGILANT Press, Blogs, Articles, PR People can make mistakes, assume, make it up Check EVERYTHING x 2 Don’t feel bad Watch what you say in public, easy with Social MediaFriday, November 4, 2011
  • 23. BE NICE ALWAYS Bad apples Rude! Questioning motives Own agenda / taking advantage Bad photoshop Ambassador for charity Say THANK YOUFriday, November 4, 2011
  • 24. MAGIC ANSWER There isn’t one Work hard Try things Learn Share Professional adviceFriday, November 4, 2011
  • 25. NEGATIVES Fatigue, 500+ is a lot Mean people Donations stop Many false opportunities Interrupted normal life ExpensiveFriday, November 4, 2011
  • 26. POSITIVES Facebook & Twitter Wrote a BOOK Jack’s drawing ability Penpals, friends, contacts CV / infamy Raised £31,000+ AwardsFriday, November 4, 2011
  • 27. AWARDSFriday, November 4, 2011
  • 28. YOUNG PERSON ACHIEVEMENT COCKENZIE & PORT SETON COMMUNITY COUNCILFriday, November 4, 2011
  • 29. CHARITY CHAMPION (RUNNER-UP) SCOTTISH CHARITY AWARDSFriday, November 4, 2011
  • 30. DIGITAL FUNDRAISING INSTITUTE OF FUNDRAISINGFriday, November 4, 2011
  • 31. CHILD OF THE YEAR BIGHEARTED SCOTLAND AWARDSFriday, November 4, 2011
  • 32. SOCIAL MEDIA CAMPAIGN (FINAL 3) .NET AWARDS (24 NOVEMBER)Friday, November 4, 2011
  • 33. Friday, November 4, 2011
  • 34. THANK YOU! QUESTIONS?Friday, November 4, 2011
  • 35. Friday, November 4, 2011