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Hksocial jan2012 - Social Good
 

Hksocial jan2012 - Social Good

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Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity.

Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity.

Key title, "its OK to make money from helping charities."

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    Hksocial jan2012 - Social Good Hksocial jan2012 - Social Good Presentation Transcript

    • SOCIAL GOOD, SOCIAL MEDIA & SOCIAL BUSINESS ALI BULLOCK GLOBAL SOCIAL MEDIA MANAGER, CX CO-FOUNDER ANIMALS IN PHOTOS
    • 5 MYTHS AROUND SOCIAL MEDIA AND SOCIAL GOOD 5 REASONS TO WORK WITH A CHARITY CRISIS MANAGEMENT AND SOCIAL MEDIA WANT TO KNOW MORE?
    • 15 MINUTES BETWEEN ME AND YOUR DAY JOB, SO I’LL BE QUICK…
    • *whisper… “IT’S OK FOR COMPANIES TO MAKE MONEY FROM SOCIAL GOOD.”
    • “AND YOU GET TO SAY THIS… WHY?”IN 2008 I CREATED THE FIRST CX FAN PAGEIN 2011 WE PASSED 250,00 FANS
    • “AND YOU GET TO SAY THIS… WHY?”And in 2012 we have the potential to reach over 21 million people.(3 times the population of Hong Kong.)
    • “AND YOU GET TO SAY THIS… WHY?”CO-FOUNDER OF ANIMALS IN PHOTOSI AM “ASIA’S FOREMOST CHARITY WILDLIFEPHOTOGRAPHER. “WORKED WITH OR LINKED TOSPCA, HKDR, WWF, BORN FREE, ANIMALS ASIAFOUNDATIONS, ACRES, STOP HK, JANEGOODHALL, SPCA TAIWAN, ACRES, WSPA…
    • 5 MYTHS AROUND SOCIAL MEDIA AND SOCIAL GOOD
    • #MYTH 1: CHARITY WORK LOSES ME MONEY
    • #MYTH 2: CHARITY ONLY WORKS FOR LARGE CORPORATIONS.
    • #MYTH 3: I DON’T HAVE TIME…
    • #MYTH 4: ITS NOT SEXY. CHARITY WORKDOESN’T MAKE ANY IMPACT.
    • #MYTH 5: IT’S A WASTE OF TIME. I’M JUSTONE PERSON…
    • 5 REASONS TO WORK WITH A CHARITY
    • THE WORLD IS CHANGING THANKS TOSOCIAL MEDIA.… NO MATTER THE SIZE OF BUSINESS WEMUST ALL ADAPT TO THIS NEW MEDIA
    • My company is…?DO YOU LIKE WHAT PEOPLE ARE SAYING ABOUT YOU?BECAUSE THEY ARE SAYING IT ON TWITTER, FACEBOOK, AND GOOGLE… EVERY PERSON IS NOW SPEAKS FOR YOUR BRAND
    • IT HAS AN IMPACT ON THE BOTTOM LINEBEN & JERRY’SINNOCENT DRINKSBODY SHOPVIRGIN AMERICACATHAY PACIFICSTANDARD CHARTERED
    • NOT JUST HUGE COMPANIESFLUID HKDIGITAL BUTTERSMARTDROP CMS DEVELOPMENTIMPACT ASIA PRTHE FIRM HONG KONGSWIRE HOTELS
    • SOCIAL MEDIA IS A LEVEL PLAYING FIELD FOR ALL BRANDS.
    • CHANGE IS FORCED THROUGH SOCIAL MEDIA SHARK-FIN FREE HOTELS SWIRE HOTELS PENINSULA HOTELS GROUP
    • MOTIVATE YOUR EMPLOYEES AS WELL AS YOUR CUSTOMERS.
    • WORLD OF MOUTH WORKS…“35% OF PEOPLE SURVEYED SAID THEYWOULD BE MORE LIKEY TO BUY APRODUCT IF THEY KNEW IT SUPPORTEDA GOOD CAUSE.”- THE ECONOMIST 2010
    • SOCIAL MEDIA IS WORD OF MOUTH. AND YOU CAN’T GET LOUDER THAN SOCIAL GOOD.IT DOESN’T HAVE TO BE EXPENSIVE…
    • STAND OUT FROM THE COMPETITION.
    • THINK ABOUT WHAT YOU WOULD LIKE TO GET BACK FROM THE CHARITY. NOTHING IS FREE IN LIFE.BUT WHATEVER YOU DO, DO IT BECAUSE YOU BELIEVE IN IT.
    • CRISIS MANAGEMENT AND SOCIAL MEDIA
    • LETS TALK ORANGUTANS. AND NESTLE Greenpeace released a video highlighting the plight of Orangutans in Borneo who are loosing their homeland to Nestlé and loggers for Palm Oil. Nestlés lawyers removed the video form Youtube on brand reputation grounds and so Greenpeace asked their supporters to re-post. The argument moved onto facebook and other social media platforms where customers and fans forced a corporate change in direction.
    • NESTLE USED LAWYERS. GREENPEACE USED SOCIAL MEDIA.ANYONE LIKE TO GUESS WHAT HAPPENED (OTHER THAN A LESSON IN SOCIAL MEDIA)
    • BUT WITHOUT SOCIAL MEDIA – HOW MANY PEOPLE WOULD KNOW? ORANGUTANS ARE BUT 0.2% DIFFERENT TO US IN DNA SADLY, WHAT YOU SEE ON YOUTUBE IS REAL…
    • SADLY, ALL TOO REAL.SUDDENLY HAVING A KLOUT SCORE ABOVE 50 DOESN’T SEEM SO IMPORTANT ANYONE FANCY A KIT KAT NOW…?
    • NESTLE CHANGED, TOO LITTLE TOO LATE.
    • WORKING WITH A CHARITY ISN’T A SILVER BULLET.EVERYTHING MAKES A DIFFERENCE - ONE SMALL GOOD DEED GOES A LONG WAY. SOCIAL MEDIA BRINGS TRANSPARENCY. CONSUMERS ARE BECOMING MORE ACTAVIST.
    • WANT TO KNOW MORE?
    • alibullock@gmail.comanimalsinphotos.com alibullock.com
    • “I’m dressed like a f*&**king rabbit. And that’s your idea of good???” THANK YOU SO MUCH FOR YOUR TIME. * ali bullock