SOCIAL GOOD, SOCIAL MEDIA & SOCIAL BUSINESS ALI BULLOCK GLOBAL SOCIAL MEDIA MANAGER, CX CO-FOUNDER ANIMALS IN PHOTOS
5 MYTHS AROUND SOCIAL MEDIA AND SOCIAL GOOD 5 REASONS TO WORK WITH A CHARITY CRISIS MANAGEMENT AND SOCIAL MEDIA WANT TO KNOW MORE?
15 MINUTES BETWEEN ME AND YOUR DAY JOB, SO I’LL BE QUICK…
*whisper… “IT’S OK FOR COMPANIES TO MAKE MONEY FROM SOCIAL GOOD.”
“AND YOU GET TO SAY THIS… WHY?”IN 2008 I CREATED THE FIRST CX FAN PAGEIN 2011 WE PASSED 250,00 FANS
“AND YOU GET TO SAY THIS… WHY?”And in 2012 we have the potential to reach over 21 million people.(3 times the population of Hong Kong.)
“AND YOU GET TO SAY THIS… WHY?”CO-FOUNDER OF ANIMALS IN PHOTOSI AM “ASIA’S FOREMOST CHARITY WILDLIFEPHOTOGRAPHER. “WORKED WITH OR LINKED TOSPCA, HKDR, WWF, BORN FREE, ANIMALS ASIAFOUNDATIONS, ACRES, STOP HK, JANEGOODHALL, SPCA TAIWAN, ACRES, WSPA…
LETS TALK ORANGUTANS. AND NESTLE Greenpeace released a video highlighting the plight of Orangutans in Borneo who are loosing their homeland to Nestlé and loggers for Palm Oil. Nestlés lawyers removed the video form Youtube on brand reputation grounds and so Greenpeace asked their supporters to re-post. The argument moved onto facebook and other social media platforms where customers and fans forced a corporate change in direction.
NESTLE USED LAWYERS. GREENPEACE USED SOCIAL MEDIA.ANYONE LIKE TO GUESS WHAT HAPPENED (OTHER THAN A LESSON IN SOCIAL MEDIA)
BUT WITHOUT SOCIAL MEDIA – HOW MANY PEOPLE WOULD KNOW? ORANGUTANS ARE BUT 0.2% DIFFERENT TO US IN DNA SADLY, WHAT YOU SEE ON YOUTUBE IS REAL…
SADLY, ALL TOO REAL.SUDDENLY HAVING A KLOUT SCORE ABOVE 50 DOESN’T SEEM SO IMPORTANT ANYONE FANCY A KIT KAT NOW…?