Asia For Animals

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Asia For Animals

  1. 1. SOCIAL MEDIA FOR CHARITIES UNTIL EVERY RESCUE FINDS A HOME BY ALI BULLOCK
  2. 2. ABOUT ME & MY WORK FOR AAF:- Started in 1995 building sites on the internet- Got paid for doing something around 1999- Sold out / made $1m HKD in 2000, age 21- Age 34,- Global Online Marketing Manager: Cathay pacific Airways (CX)- Globally responsible for mobile, web & social media- Has 4 rescue dogs, 1 wife (wonderful) and is the lead photographer foranimals in photos- AAF Rescue Photographer-Honored to have photographed the 2011 AAF calendar- I lead the team behind animals in photos
  3. 3. SOCIAL NETWORKSA social network is my group of trusted friends, respected peers oreven brands that I want to keep up to date with. But my socialnetwork is closed to some degree.SOCIAL MEDIAIn a nutshell social media is everything around me. From blogs, totwitter and FaceBook updates as well as the newspaper I readonline – This is social media. Social media is open, it is my life andmy friends and influencers life online.
  4. 4. LETS GET SOCIAL
  5. 5. “Facebook is a social network that connects people personally and professionally throughconnections, messages, photos, & videos.”
  6. 6. “RenRen is the Chinese version of Facebook.”
  7. 7. SOCIAL MEDIA HAS THE POWER TO CHANGE COMPANIES ATITUDES.
  8. 8. Official BP twitter account 16,000 / Unofficial BP account 180,000
  9. 9. SOCIAL MEDIA HAS THE POWER TO CHANGE COUNTRIES.
  10. 10. Social Media is a revolution.
  11. 11. SOCIAL MEDIA IS THE POWER OF “ME.”
  12. 12. SOCIAL MEDIA IS THE POWER OF “WE.”
  13. 13. You should be there. After all, this is where yoursupporters, fans, contributors and influencers are.
  14. 14. IF MY DOG HAS 950 FRIENDS ON FACEBOOK.* *THAT’S MORE THAN ME (702)
  15. 15. “YOU MUST BE ON SOCIAL MEDIA.” RIGHT?
  16. 16. Lets be clear: Social Media is not easy and its not effort free. You get in what you put out…
  17. 17. “Where to start…”
  18. 18. ENSURE YOU HAVE A PRESENCE / A VOICE:1. A web site 2. Facebook fan page 3. A blog CRITICALLY IMPORTANT: YOU LINK THEM TOGETHER
  19. 19. USE THE RESOURCES AVALIBLEGoogle’s initiative for non-profits FaceBook NGO Intro examples Paris Hilton!* * This may or may not be true.
  20. 20. But lets be clear: Social Media is not easy and its not effort free. You get in what you put out…
  21. 21. Here.FACT: ONLY 10% OF PEOPLE SEE YOUR POSTS IN THEIR NEWS-FEED
  22. 22. I have 15 minutes left – So here are 7 rules of Social Media
  23. 23. 1. Social Media is a conversation. So converse. “Everywhere.”
  24. 24. 2. Be active and responsive
  25. 25. 1. The more you interact with people on your page the more people will see your posts.2. FACT: Only 10% of people will see your posts on their newsfeed. SPCA Hong Kong Dogs Trust UK
  26. 26. 2. Be active and responsive:• This is a two way conversation between you and your audience• The more you post and participate the better your interaction and views will be seen / heard• If you don’t like a comment on your page – Take a moment, don’t delete posts or get angry, post back to people (where appropriate of course) and see if you can engage• Post often but ensure your posts are relevant• Encourage supporters to post and interact
  27. 27. 3. Be personal and authentic
  28. 28. • The Good:• Written by Jill and I mean, written by Jill…• The above, matters.• Clearly laid out• Nice photo (… hint)• Improvements:• Auto-update to all the AAF fan pages around the word• Auto-update to Twitter• Have links on this page to all AAF assets and links to other organizations
  29. 29. 4. Encourage sharing
  30. 30. 4. Encourage sharing:• Sounds obvious doesn’t it? But you want as many people to know about your event / cause / fundraiser as possible – And social media is a great platform to do this• The more people share your stories and photos the more new people you bring to your organisation and the higher the rate of retention of your existing audience• To do this:• (1) Consistently put out quality content from your own organisation• (2) Lead by example but also include guest content - For example stories or guest posts from people in the same or related field
  31. 31. 5. Make Social Media an organization-wide activity
  32. 32. 5. Make social media an organizational wide activity:• Everyone in your organization should be encouraged to blog, post, tweet and share the cause• Train your people on social media and train them to listen to your supporters• Find people and stories to promote and ensure your organisation pushes this out to as many people as possible.• Do not leave social media to the “intern.”
  33. 33. 6. Use great images and videos
  34. 34. They say “a picture is worth a thousand words” and now more than ever this is true… From the bad messages we need to convey.
  35. 35. … To the positive stories of a home found.
  36. 36. Strong imagery matters:- For impact- Fundraising and story telling- Getting people involved- For increasing interaction and user engagement- People on social media are attracted by mages and videos far more than they are by text- A blog article without images is x10 less engaging than a blog with images- Your web site & social media properties are your organizations window to the world so make it look as good as you can.
  37. 37. 7. Use Social Media to raise funds as well as awareness
  38. 38. RASIE MONEY AS WELL AS AWARENESSGoogle’s initiative for non-profits croudwise.com paypal.com / notforprofits justgiving.com Ammando.com
  39. 39. … And a bonus tip, you love what you do so say it AND SAY IT LOUD! – This will shine through your social media and your social interactions.
  40. 40. But please remember Social Media is not a silver bullet.Its not a miracle, its not salvation and its not a solution.
  41. 41. You will only get out of social media what you put in. You will only get what you stand for.
  42. 42. Me, I stand for never letting this happen again..
  43. 43. “Until Every Rescue Finds A Home”* *Hey, I never said he would enjoy social media.
  44. 44. That is the power of social media. Thank You For Your Time.
  45. 45. WANT PHOTOS? JUST ASK. (@) animalsinphotos@gmail.com (web) animasinphotos.com
  46. 46. WANT ADVICE? JUST ASK. (email) alibullock@gmail.com (web) alibullock.com

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