Asia Charity Services - Social Media 2012

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Presentation outlining 6 simple steps for a charity or NGO to grow their audience on Social Media.

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  • Ali bullock, Asia’s foremost charity wildlife photographerWorked with or linked to, SPCA, HKDR, WWF, BORN FREE, AAF, ACRES, STOP HK, JANE GOODHALL, SPCA TAIWAN, ACRES, WSPA…Cathay Pacific’s social media and digital marketing manager, managingover 20 facebook fan pages, 300,000 fans, 100 Twitter followers, You Tube, Google+, RenRen and Sina-Weibo properties
  • But be warned this new eara of transparency reflects on you and your organisation as much as the corporations and companies you wish to target
  • Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
  • Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
  • There are so many platforms to choose out there – My advice pick the ones that suit your cause and focus down on 2 or important ones.
  • Set up your social media as if you were a one man (or woman) causeWork out who in your organisation can comitt time to social mediaWhat are you strong at?Where are you going to get photos?What can you use social media for, to change opinions, to educate to gain donations?
  • You don’t have to run your social team to listen on social media. Tweetdec enables you to listen to the conversations around you. 20% o fthe people may be making 80% of the tweets but you can still listen to that conversation
  • - Its so critical to remember that social media is about people
  • The work by animals in photos is always free to charities but please remember this is “SOCIAL” media and images and video will massively increase your engagement.I’m ali bullock, its been a pleasure and an honour to speak to you today. And thank you for your time.
  • Asia Charity Services - Social Media 2012

    1. 1. ACS: How do you expand your audience on social media? Presentation by ali bullock Co-founder animals in photos Global Social Media Manager CX
    2. 2. Co-founder of animals in photos, lead photographer Digital & Social media Marketing manager CX
    3. 3. Let’s talk social strategy
    4. 4. Social media is about people.It’s about projecting a point at which you stand. A belief.A hope. A new transparency.
    5. 5. Want to succeed in social media? Welcome to the “power of the crowd.”(Or go with puppies. They work pretty well…)
    6. 6. 6 steps to expand your audience1. Set your objectives2. Choose your platforms3. Talk to your audience4. Monitor the conversation5. The power of people6. ROI Talk to your audience
    7. 7. 1. Let’s start our social media strategy with a blank page.
    8. 8. Education & amplification = ?Donations = ?Sales = ?Campaign / Cause = ?
    9. 9. 2. Choose your platforms “Facebook is about to top 1 “Hello Mum!” billion people!”“Your employeesshould have alinkedin page” “Twitter has over 200 million users…”There is a lot of social media out there – Where do you start?
    10. 10. Education & amplification = Twitter, facebook, emailDonations = Set up a paypal donation page and link to it!Sales = Set up an online store (such as big cartel or shopify)Campaign / Cause = Work on a change.org pageChances are we will need all of these channels in some form
    11. 11. 3. Engage your supportersThank and respond to every post, tweet or message sent to youGive them the happy stories as well as the sad onesAsk questions of your audienceRespond to people both negative and positiveNever argue with peopleTreat social media presence just like a cocktail parity or a rally
    12. 12. 4. Monitoring the conversation: Tweetdeck 1. Your own brand terms or cause. Easy ones to respond to and thank people for a mention or share 2. @ replies – These are messages aimed at you and so they need a response 3. Key online influencers: A way to gain followers 4. Search for volunteers and opportunities to connect with people
    13. 13. 5. Social media is the power of the peopleThank and respond to every post, tweet or message sent to youListen to the conversation and help guide the flowEmpower your audienceGive them easy tasks and winsUpdate people as often as you canShare positive news stories about your supporters
    14. 14. 6. ROI & social media: No cost to run this campaign as an NGOThis photo enabled the charity to buy the land and restore it
    15. 15. The fight is hard, but the battle can be won. And you will win.
    16. 16. And finally, beg, borrow or steal a really good photographer Until Every Rescue Finds a Home. ali bullock | animalsinphotos.com

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