Apple introduces a social network for music
iTunes 10 could have integrated




   and put the music in the cloud
but instead




Apple developed its own social music network
WTF is doing
1   builds a strategy on its strenghts
                                        key success figures



    12 billion songs...
2   getting into social
                                 social network potential




                       500 million

...
3   but focused on music
                       competitive advantage on music




        Specifically
        targeted t...
4         to reach the happy few
                                                       business potential

penetration


...
5   and dethrone the dying king
                                       competitive aspect (1)



    the king is dead. Lon...
6   with better assets
                                      competitive aspect (2)




                     vs
          ...
so WTF is doing                 ?
       did not integrate        and



                           because
              ...
Thank You
  @kaisalibenali

  www.musicmeetstheweb.com
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  1. 1. Apple introduces a social network for music
  2. 2. iTunes 10 could have integrated and put the music in the cloud
  3. 3. but instead Apple developed its own social music network
  4. 4. WTF is doing
  5. 5. 1 builds a strategy on its strenghts key success figures 12 billion songs downloaded from iTunes so far 160 million iTunes members over 13 million DRM-free songs songs, albums, music vids, TV shows, movies, apps 70% of US sales for digital files
  6. 6. 2 getting into social social network potential 500 million 160 million 145 million
  7. 7. 3 but focused on music competitive advantage on music Specifically targeted to MUSIC Not specifically Not targeted to specifically MUSIC targeted to MUSIC
  8. 8. 4 to reach the happy few business potential penetration 160 millions x% new iTunes members x million + 0,625 % 1 million time keynote kn + 2 kn + x 09-01-2010 09-03-2010
  9. 9. 5 and dethrone the dying king competitive aspect (1) the king is dead. Long live the king 2003 – Myspace is launched first music and artistic social network 100 million members in 2010 is currently on the decline new strategy focused on entertainment and music
  10. 10. 6 with better assets competitive aspect (2) vs deeper integration with iTunes money making opportunities for artists artists direct to fans interaction easier to preorder tracks
  11. 11. so WTF is doing ? did not integrate and because is and at the same time on
  12. 12. Thank You @kaisalibenali www.musicmeetstheweb.com

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