Alibaba speech at CeBit Australia 2011


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Alibaba speech at CeBit Australia 2011

  1. 1. @ CeBIT AustraliaKeys to Successful Sourcing Daphne Lee International Business Development & Marketing June 1, 2011
  2. 2. Alibaba Group Overview • Founded in 1999 by Jack Ma, CEO of Alibaba Group • Alibaba group now has 20,000+ employees and 60 offices in China, Hong Kong, Taiwan, Korea, USA, UK and India. 1999 2011 Jack’s apartment View from the sky bridge at corporate Hangzhou, China campus in Hangzhou, China
  3. 3. Alibaba Group Overview A decade later, Alibaba Group has become the largest e-commerce company in China and a family of Internet-based businesses (HK Limited stock code: 1688) One of Chinas Chinas largest Chinas leading leading C2C and B2C third-party Internet portals retail website. online payment In year 2010, platform, 550 Taobao has 370 million users. million users, 4.7 Up to 5.5 M million sellers. transactions 2010 GMV near amounting to 400 billion over RMB 1.4 World Largest B2B marketplaces RMB. (app. 60 billion daily. billion USD) 3
  4. 4. Where are we now? 558,000 registered members in Australia 4
  5. 5. Vision for next 10 yearsOur Mission“To make it easy to do business anywhere.” 2019  Challenges of SMEs 2009 Our Vision • Order New Business Paradigm Survival • Management Growth • Talents CBS – Consumer driven model Expansi • Financing on 1999 5
  6. 6. SMEs: Engine of Growth of Any Economy Big SME market : ~42 million SMEs in China ~22 million SMEs in US ~13 million SMEs in India ~ 4 million in Japan Critical to global economy and trade China US Japan India ~ 55% of industrial ~ 60% of GDP ~ 50% of GDP ~ 17% of GDP production ~ 70% of ~ 40% of ~ 70% of Export ~25% of Export Import/Export manufacturing Volume volume Volume output ~ 80% of ~ 65% of Import ~ 70% of employment N/A employment volume
  7. 7. Market Overview – Small Businesses There are 1,646,344 small business owners in Australia • Small businesses defined as having “less than twenty employees” female 32% Of the females, only Of the males, 80% 39% work full-time work full-time male 68% Source: Australian Bureau of Statistics 2005 and 2006 Characteristics of Small Business Surveys (cat. no. 8127.0), 08/06/2008
  8. 8. How SMEs Benefit from eCommerce The advent of online marketplaces has helped address many of these SME barriers to international trade Challenges Solutions Limited capital and • 24 x 7 product showcase and global resources reach • Highly efficient online marketing tools • Low-cost communication tools Lack of foreign market • Active trading community knowledge / connections • Online market research • User forums / knowledge sharing • Robust global online company database Lack of confidence in doing • On- and offline partnerships (with international trade trade show organizers, big buyers, etc.) • Public-private partnerships (with trade associations, government bodies) 8
  9. 9. Sourcing ProcessProduct Supplier Sampling Meet in Trial ReorderSearch Qualification •Buy samples Person •Start with •Once satisfied•Identify products •Identify from the •Meet suppliers orders with with the close to the capability and suppliers. In face to face small amount to products, come needs experience some cases, free manage the risk back and •Either in trade•Specify form of samples of large reorder as •Screen shows, or visit customization •In some cases, inventory needed companies the supplier in based on item request China •Judge suppliers and company customization based on the description •Judge the post-sales supplier based service received •Judge based on responses on sample received, such received: as speed of the quality, price, email, domain materials etc. knowledge, •Try the supplier flexibility, based on services, and communication, support received shipment etc. packaging etc.
  10. 10. Why Alibaba?Key pain area for trading companies Fact: Average sourcing cycle is 3 to 4 months. More than half this time on search. Search & Discovery Evaluate Negotiate Transact 48% on remainder 52%Source: Aberdeen Group study
  11. 11. B2B eCommerce | International MarketplaceKey features on product listing page: 1. Search Engine • Keyword Search • Product Category 2. Supplier/Product Information • Company Products • Company Profile • Company Video 3. Value-Added Services (VAS) • Keyword Search • Premium Placement • Virtual Showroom 4. Real-time Communication & Inquiry • Trade Manager • Email
  12. 12. Alibaba Buying Tools (1) Submit a RFQ form to enjoy a customized matching service from (2) Post a Buying Leads to let the right suppliers find you (3) Subscribe Trade Alert to get updates on the latest products 12
  13. 13. & Escrow Service Purchase your orders online now, including payment and shipping. - Suitable for small-medium order quantityESCROW buyer protection ensures you never release your money to the supplier until you receive the shipment on your doorstep. Buyer may select delivery from UPS, FedEx, or DHL at prescribed rates. VISA, MasterCard T/T and PayPal accepted. 13
  14. 14. AU Big Buyers on Australia 14
  15. 15. Australia Buyers on Founded in 2004 makes shopping easy for the millions of people living in Australia Dedicated team of buyers, majority of sourcing done on Roughly 30-80% less than recommended retail prices on all of our products Wide range of product choices Guaranteed low prices 15
  16. 16. Buyer Testimonial: Andrew Morello “The major benefit of is its simplicity. There are a lot of supplier websites out there now, but none as detailed or as simple to use as”Andrew Morello, Winner of The Apprentice 2009 (Australia) “If there’s something you need, go to and source the best possible products at the best possible price.” 16 16
  17. 17. Welcome to visit 17 17
  18. 18. Australia Fans Page 18
  19. 19. Open Sesame in Sydney
  20. 20. Global Footprints
  21. 21. Thank You &Join us free today !