Well.ca Angel Presentation

Well.ca 2008 Co-investment Summit Ali Asaria - Founder & CEO November 19, 2008

The easiest way to explain Well.ca is to show it to you. Well.ca is Canada’s largest online health + beauty store.

Garnier Pampers Pantene The story of Well.ca Burt’s Bees starts with more Biore than 720 brands. Kotex Here are all the L’Oreal brands on our site. Slimfast We carry more than Durex 15,000 products. Maalox Visine ...

Our value proposition to the customer is simple: More selection, better prices, free shipping, super friendly. There is no reason not to try the service.

“Lots of products to choose from, easy navigation, fast easy checkout, and super-fast shipping!!! Fast, zippy, and totally un-hassley! Great customer service, and communication!!! Thanks!!! :)” Susan - Stella, Ontario Do customers agree? Well here is a example customer testimonial. (see About Us section for more)

More validation of our strategy: here is our actual sales graph -- these are not projections.

Market Size • Drugstore.com + Canadian Online Shopping CVS.com + Walgreens.com 2005 2007 Growth revenue: ~$1B Total Sales $7.9B $12.8B 61% • Canadian retail health market: $29.5B # of • Big retail drugstore: Canadians 28% 32% 22% $XXXXB StatsCan

Our Customers Female • Female bias 64% • Ages 25-35 Male 36% • Urban vs Rural • Convenience buyers • XXX,000 registered customers

Key Strengths • Lean and agile team • First mover in a large, validated market • XXXXXX (Lean logistics model) • Metric-based marketing • Focus on customer service • Technology-ﬁrst company

Fundraising April 2008 (Seed round): Raised XXXX on XX Pre-money valuation. Sales: XXXX year rolling. Today: Sales: XXX year rolling

Plan • Continue aggressive growth • Expand product breadth • Partnerships & channel sales • Key hires • Invest in PR and brand building Grow and solidify position in the market → own the space

Long Range Growth • XXXXXXXXXX • XXXXXXXXXX

Well.ca Ali Asaria xxx@xxxx.xx (XXX) XXX.XXXX xXXX

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Well.ca Angel Presentation

by Ali Asaria on Nov 21, 2008

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Well.ca Angel Presentation — Presentation Transcript