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Alianza Presentation

Alianza Presentation



Nicaragua’s Finest Coffee

Nicaragua’s Finest Coffee



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    Alianza Presentation Alianza Presentation Presentation Transcript

    • Nicaragua’s Finest CoffeeNicaragua’s Finest Coffee
    • COMPANY BACKGROUNDNicaragua’s Finest Coffee Cafetalera Castellon, a company with more than 60 years of experience producing, roasting, and exporting the finest Nicaraguan coffee. It’s a tradition that leaps in our time!!!
    • Company BackgroundNicaragua’s Finest Coffee Our Mission: Satisfy our customer’s expectations, and produce the finest Nicaraguan coffee with the highest quality control and environmental sustainability at competitive prices with the most advanced technology and highly skilled human resources. Our Vision: “Cafetalera Castellon must be a competitive international company leader in the coffee market with the highest and most qualified human resources to satisfy our international customers and Nicaraguan society.”
    • Company BackgroundNicaragua’s Finest Coffee We work vertically integrated, controlling our coffee quality, beginning at plantation, wet mill, dry mill, roasting and packaging. Vertical Integration= Total Quality Control
    • FROM OUR PLANTATIONS TO YOURNicaragua’s Finest Coffee FULL SATISFACTION Sowing Harvesting Drying Sorting Roasting
    • Our Coffee EstatesNicaragua’s Finest Coffee Sowing Our estates La Viola and San Martin are located at the ridges of Peñas Blancas second highest mountains in Nicaragua, at an average of 1,150 meters above the sea level. Our environmental conditions are ideal to grow high quality coffee that has a great aroma, body and acidity. We preserve our environment in order to protect natural resources, which contributes to our coffee crop development. We only produce 100% Washed Arabica Coffee; Premium quality coffee!!!
    • Social ResponsibilityNicaragua’s Finest Coffee Sowing Throughout our production chain, we are committed to help Nicaraguan social and economic development by our concern on our employees’ welfare in both rural and industrialized areas. We hire more than 1300 workers in all our installations during our harvest season. All our employees are granted with fair salaries and a benefits package that includes: •Food and recreational areas •Free health services •Safe Work Place •Free Room and Board,
    • Social ResponsibilityNicaragua’s Finest Coffee Sowing We contribute to our social development by forbidding any kind of child labor and promoting education. For this reason, our workers’ children attend to our school in La Viola.
    • FROM OUR PLANTATIONS TONicaragua’s Finest Coffee YOUR FULL SATISFACTION Sowing Our rigorous quality control starts with our sowing stage, continues with harvesting and is carried on until our product Harvesting reaches final consumers. During the harvesting process, only perfectly ripe cherries are selected by our highly skilled and trained workers.
    • FROM OUR PLANTATIONS TO YOURNicaragua’s Finest Coffee FULL SATISFACTION Drying Our advanced technology allows to save water, time, energy, and human effort. In order to keep uniform coffee Sort characteristics, coffee is sun-dried.
    • FROM OUR PLANTATIONS TO YOURNicaragua’s Finest Coffee FULL SATISFACTION Drying Our final process at our dry mill is to sort our beans manually by specially trained workers. This process guarantees quality and ensures that our coffee is ready to be roasted. Sort
    • FROM OUR PLANTATIONS TO YOURNicaragua’s Finest Coffee FULL SATISFACTION Coffee Roasting Roasting Our Master cupper tastes the coffee beans in order to identify special characteristics and make a profile based on our customer specific need.
    • FROM OUR PLANTATIONS TO YOURNicaragua’s Finest Coffee FULL SATISFACTION Coffee Roasting Roasting Coffee is roasted with high end technology equipment and, specialized workers that guarantee our clients their order will be fulfilled with all their requirements.
    • Our OfferNicaragua’s Finest Coffee Our product is completely flexible to our Customer’s needs based on the following: •Coffee Quality •Roast Level •Grinding Level •Packaging (Color, Design) •Size Variations •Amount of Units per Box •Boxes per container •Shipping Instructions based on Customer requirement.
    • Packaging OfferNicaragua’s Finest Coffee Foil gusseted bags in different colors with one way degassing valve, Bricks, Stand Up pouch or any specific packaging our prestigious customer request. For our organic coffee, we use Jute, a natural material to make our bags, a fabric made of Rime. A complete concept package Designed as our Nica’s Package were we sell all the identity of our Nicaraguan Coffee: Hand Picked, environmentally friendly, hand sorted, Shade grown, and highly skilled workers.
    • Our BrandsNicaragua’s Finest Coffee Our high quality brands: Nica’s, Alianza Coffee, and Del Cafetal are well known by their distinctive characteristics: flavor, acidity, sweetness, body, strength, fragrance and other properties, and regarded as gourmet coffee. Due to our Innovation and hard work we have been awarded by the National Export Commission in Nicaragua. We are also registered under the FDA (Food and Drugs Administration) to export to the United States. 14598763742
    • Nicaragua’s Finest Coffee Alianza Coffee Alianza Coffee is our special product designed exclusively for the export market and demanding consumers happy. Alliance is harvested in the northern and central Nicaragua Segovia where the weather can take fine features such as acidity and nice body and creamy chocolate and consistent which makes it a very nice coffee.
    • Nicaragua’s Finest Coffee Del Cafetal Del Cafetal is a product targeted to a more widespread and where the attributes is not a fundamental factor for consumption. This product is grown in central Nicaragua and features softer rate.
    • Reconocimientos por Exportación
    • Nicaragua’s Finest Coffee Private Brands Private Brands such as El Mejor Espresso, Mission Ground, and Fiesta Mountain have been sold at an international level. Their coffee was grown in our plantations, roasted at our installations, and packed by our people.
    • Blends OfferNicaragua’s Finest Coffee Blends Breakfast French Roast House Blend Organic Coffee And any specific blend that customer may request.
    • Blends OfferNicaragua’s Finest Coffee Flavored Coffee Vanilla Chocolate Caramel Hazelnut Cream Kahlua And any specific flavor our prestigious customer may request.
    • Roasting OfferNicaragua’s Finest Coffee Based on our customers’ specifications our roast levels could be. •Light Roast: a product defined by its fruit taste with excellent balance, with good fragrance, aroma, acidity and body. •Medium Roast: a high consistency coffee, good strength, body, balance with a creamy chocolate flavor and a very good sweetness. •French Roast: A strong coffee with chocolate flavor and excellent body, medium acidity and also could de sold as Espresso.
    • Why Our Customer’s should buyNicaragua’s Finest Coffee from us? •Direct Trade between Grower-Roaster and Customer •Multiple Packages Options •Shipping based on orders •High Quality 100% Washed Arabica Coffee •Lower Cost •Higher Price Margin Utility •Promote Labor in our third-world country •Work together on social responsibility •Tradition and Experience
    • Why you should buy from us?Nicaragua’s Finest Coffee Promote Labor in our third-world country Tradition and Experience
    • Why you should buy from us?Nicaragua’s Finest Coffee • Control Quality Management in our roasting, grinding, and packaging processes Highly skilled and trained workers: Hand Picked and hand sorted coffee • Vertically integrated commercialization from the producer and retailer • Customer relationship • Tradition and experience • Flexibility and Customer’s loyalty • Competitive prices
    • Nicaragua’s Finest Coffee THANK YOU!We guarantee Total Quality Control as Your supplier.