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    Slice presentation Slice presentation Presentation Transcript

    • SLICE JUICE Under Umbrella ofMarketing Mix, Positioning,Repositioning,Recommendations.
    • Presented to: SIR GOHAR PIR ZADA Presented By: Rana Hassan Javad 022 MMKT Imran Khan 002 MMKT Hairs Kamran 024 MMKT Ali Abbas 001 MMKT
    • Parts of Presentations Part Part 1 PepsiCo 2 Group Slice Juice Profiles  Group Profile  Positioning  Leadership Marketing Mix & Finding  Vision & Mission Product  Nature of Business Price  Product Line Place  Competitor Promotion  Market Share Recommendations
    • Presentation Part 1PEPSICOINTERNATIONAL Group Profile Leadership Vision & Mission Nature of Business Product Line Competitor Market Share
    • Presentation Part 1 GROUP PROFILE• PepsiCo Inc. is an American multinational food and beverage corporation• Headquartered in Purchase, New York, United States.• PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc.• Annual net revenue of $43.3 billion.• PepsiCo is the second largest food & beverage business in the world based upon net revenue.
    • PepsiCo Leadership • Indra Nooyi is an Indian American business executive and the current Chairman and Chief Executive Officer of PepsiCo.Source:http://www.slideshare.net/swatiknp/pepsi-ppt
    • VISION & MISSIONVISION• Our mission is to be the worlds premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.MISSION• "PepsiCos responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."• Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
    • NATURE OF BUSINESS• Interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.• PepsiCos product lines generated retail sales of more than $1 billion each product.• Companys products were distributed across more than 200 countries.
    • PRODUCT LINE COMPANY Interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PRODUCT LINE
    • MAJOR COMPETITORS Major Player of the Market Globally: PepsiCos main competitors is Coca-Cola Dr. Pepper Snapple Kraft have recently streamlined operations and increased their marketing expenditures in order to be the top processed-food manufacturer. Locally: PepsiCos Locally competitors is Coca-Cola Nestle Engro Foods Shezan GourmetSource: Country Juicehttp://www.bukisa.com/articles/216798_pepsico-competitors-analysis
    • MAJOR COMPETITORS CON’T Soft Drink Brands Market Share InternationallySource:http://www.accuval.net/insights/industryinsights/detail.php?ID=142
    • MAJOR COMPETITORS CON’T Soft Drink Brands Pepsi Vs Coke Soft Drink Brands Pepsi Vs Coke Market Share Market Share Internationally PakistanSource:http://kninn.blogspot.com/2010/06/market-share-of-coke-vs-pepsi.html
    • Presentation Part 2 SLICE JUICE Positioning, Marketing Mix, Segmentation & Targeting Weak areas, Loop holes, & Our Recommendations.
    • MARKET POSITIONINGSLICE JUICEPrevious PositioningStrategyPrevious Strategy based upon: Freudian Theory Sensation Pure Mango ?
    • Sensation Based Freudian TheorySlice Juice AD
    • Previous Marketing P’s• Product – Packaging was not differentiated & unique. • Almost similar as competitors brands.
    • Previous Marketing P’s• Product – Packaging was not Differentiated
    • Previous Marketing P’s• Price – Introductory price was Premium……Rs. 25. – Competitors Price was Just Rs. 10 to 15.• Premium Price was one of the cause of product failure.
    • Previous Marketing P’s• Place – Availability covered almost half of Pakistan. – Through Appropriate Channels • Hyper Malls • Super Stores • General Stores • Grocery Stores • Tobacco Shops
    • Previous Marketing P’s• Promotion – Advertising – Bill Boards – Print Media – TV Ads
    • ProposedRepositioning Strategy&Marketing Mix  Repositioning Strategy • Mangotainment • Aaaaammmmm……….. Ka Chaska
    • ProposedRepositioning Strategy&Marketing P’s  Marketing P’s • Product: – Differentiate the product on packaging • Price: – Economy Price (Market Penetration strategy) • Place: – Through all channel with massive distribution
    • ProposedRepositioning Strategy&Marketing P’s  Marketing P’s • Promotion: – Promote with trade discounts – Social Events – School / College & Road Activities – Co-Branding with Pepsi, Mirinda – Revised Advertisement Campaign
    • Segmentation• Demographic Basis: – Lower, Lower Middle, Middle class income Groups
    • Targeting • Target Market – Children – Teenagers – Youth – Old
    • Recommendations • We as team recommend our Re-Position strategy along with developed Marketing Mix for Slice, ensuring its presence by getting 1 to 2 % market share. THANK YOU