Ali ButtTask 7– Choose a magazine that caters for music in a similar genre to the oneyou would like to do for your coursework other than an IPC title.The chosen music magazine is ‘Vibe’ due to various reasons which will beexplained, looking at the similarities and differences with the ‘Vibe’ and thenewly designed ‘Beatz’ magazines.Who Publishes ‘Vibe’ magazine?It was originally founded by musician producer Quincy Jones and launched Vibein 1993 in partnership with Time Inc. the magazine was owned by the two forthree years until it was sold to miller publishing then in a short period of time itwas then sold by miller publishing to spin magazine. The magazine was ownedby Spin for many years until it was taken over by the Wicks Group of Companiesin 2006. Furthermore, it was announced the Vibe was shutting down productionin summer 2009, however a private equity investment fund InterMedia Partnerspurchased Vibe magazine and added Uptown magazine to Vibe Company.Whether publisher can be applied to ‘Beatz’ magazine?The company started back in 1993 as Vibe was launched by Quincy Jones inpartnership with Time Inc. Now the company publishes a magazine and operatesVIBE.com which features news, blogs, galleries and music. It has become a mediacompany in operating video-on-demand channel and mobile VIBE which featuresmusic news, album reviews, polls, trivia, underground buzz and mobile content.These entire features would be used in the Beatz magazine in advertising andmarketing of the magazine.The publisher can be applied to the ‘Beatz’ magazine in many different ways;firstly the front cover has always given a creative direction such as portraying R& B singer Mary J. Blige with many articles covering her career journey whichwould be very insightful to the reader who is inspired by her. There has been
Ali Buttnon-photograph cover as illustration by singer Aaliyah, who had the very firstappearance given by Alvaro. There are many famous and iconic celebrities hadhave appeared on the front cover of Vibe such as Brandy, SnoogDogg, MariahCarey, Beyonce, Amerie, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne,The Fugees, Eminem, T.I, R.Kelly, Michael Jackson, Ciara and rap legend TupacShakur gave an detailed insight story revealing important details about his non-fatal 1994 NYC shooting and died two years before in Las Vegas, Nevada. Thevarious celebrities can be applied quite easily to the Beatz magazine as themagazine keeps up the hip hop culture making it more engaging and interactiveas well as the information presented in a better matter making the key featureseye-catching for the reader.The content of the Vibe cover many sections including back pages of 20questions, the Boomshots column about various artists such as Reggae andCaribbean music by Rob Kenner, Revolutions music reviews and VibeConfidential, a celebrity gossip column and also the Next profiled upcomingartists. These featured segments would be easily implemented in the Beatzmagazine as it gives more structure to the magazine making it easier to reader tofind out certain information. Also the vibe dedicates several pages to photospreads displaying high-end designer clothing as well as sportwear by urbanlabels such as Rocawear and Fubu. This would be hugely beneficial to have inthe Beatz magazineas it would meet the needs of the target audience.Furthermore in the Vibe there are constant use of models of all ethnicitiesfeatured in the pages keeping styling and fashion at the forefront of themagazine’s identity which was introduced by the former editor Emil Wilbikin in2000. The Beatz magazine would also include model as fashionable iconicmaking it more attractive to the audience.The layouts of the two magazines has some similarities and differences, firstlythe use of colour in VIBE predominantly uses very strong and bright bold colourssuch as red, yellow, white and black which would be used on Beatz magazine.This symbolise the type of personality the magazine is targeted towards. TheAlso the Vibe magazine advertises online, covering over 25 sites and subscribersreceive Vibe Magazine monthly. The magazine has approximately 863,000readers. This would be very useful source of advertising for the Beatz magazinewhich can also offer promotions in helping to sell the magazine in shops andonline further. The Vibe offers subscription for two years for $14.95 online,viewers can benefit from saving 75% off the subscription offer which would besomething that can be introduced in the Beatz magazine encouraging andengaging the viewers to sign up and being more successful due to thepromotions. Beatz would find it beneficial in setting up a website which wouldengage people worldwide. This would increase the number of viewers readinginformation and gossip online. This would be useful in accompanying the Beatzmagazine as it concentrates on Hip-Hop genre which is hugely influential to
Ali Buttteenagers-young adults around the world. The majority of the teenagers enjoylistening to hip-hop music and therefore, by creating a website purely focusingon this specific genre would be good in engaging and persuading them to becomemembers by subscribing on the website. Furthermore, Vibe has the onlinemagazine which is also used to promote other magazines which will therefore bemore profitability from the advertising costs such as Blackvoices,Singersroom.com, The Huffington Post Entertainment and Ballerstatus. Vibeissues quarterly with double covers with a larger online presence which wasaided by the Vibe Lifestyle Network, a group of entertainment/music websitesunder the umbrella of vibe brand.What target audiences does it cater for?The vibe magazine’s target audience is predominantly young, urban followers ofhip hop culture. The celebrities on the magazine covers are usually quite famousas it is a popular magazine. The audience tends to be teenagers-young adults.Most teenagers/ young adults are interested in hip hop genre as its ‘cool’ andmusic is upbeat. The vibe reported the circulation had records of 818,000 in2009.What other music magazines does it publish?There are other magazines online that VIBE.com promotes which areSingersroom.com, The Huffington Post, Blackvoices, Hello Beautiful andBallerstatus.VIBE chronicles the celebrities, sounds, fashion, lifestyle, new media, and business born fromurban music. As an authoritative voice, VIBE creates trends as much as it records them. It coversmusic, educates its readers, and gives back to the community. VIBE serves as a portal to agrowing young, trendsetting, multicultural audience. As excellent journalists and innovativemarketers, VIBE is the voice of urban music and culture. VIBE provides a democratic digitalexperience where users are encouraged to provide content. At VIBE print and online willseamlessly relate.Vibe Lifestyle Network- 15 million unique users per monthMultiple channelsMusicSportsLifestyleEntertainmentFashionVixen CollectiveI will be looking into the “Vibe” music magazine because it publishes R&B/HipHop artists and give latest info on what artists doing what and upcoming eventse.g. tours, gigs, etc… For example: Vibe Lifestyle Network is the parent company ofVIBE Magazine and VIBE.COM and is the premier destination for the hip-hopgeneration. Vibe Lifestyle network represents over 25 sites and reaches over 19million unique users per month. The new Vibe is the premier destination for urban
Ali Buttmusic, entertainment, culture and lifestyle for the inspirational 18-34 year old.Source: http://www.vibe.com/about/VIBE chronicles the celebrities, sounds, fashion, lifestyle, new media, and businessborn from urban music. As an authoritative voice, VIBE creates trends as much as itrecords them. It covers music, educates its readers, and gives back to thecommunity. VIBE serves as a portal to a growing young, trendsetting, multiculturalaudience. As excellent journalists and innovative marketers, VIBE is the voice ofurban music and culture. VIBE provides a democratic digital experience where usersare encouraged to provide content. At VIBE print and online will seamlessly relate.Source: http://www.vibelifestylenetwork.com/Furthermore, I believe that “Vibe Lifestyle Network” would be an appropriatepublisher for my magazine because as well as their well known reputation, onetheir published music magazines. “Vibe Lifestyle Network” has an audiencecomposedof passionate, engaged and open minded music fans driven tocontinually discover new music – and to use this lust for discovery to influencetheir friends. The audience is split into a ratio of 25% female and 75% malewhich will more or less be the same ratio for my magazine because it is in thegenre of music.