MAURITIUSCENTER.COM Presented By: 12/10/2000 CAMPAIGN STRATEGY

CONTENTS Campaign Objectives Strategic Plan Media Strategy Cost Estimates

CAMPAIGN OBJECTIVES To raise awareness on the possibility of shopping for Mauritian tourist products on the Internet. To introduce mauritiuscenter.com as the ultimate website for buying Mauritian tourist products. To encourage tourists to visit and shop on the site.

To raise awareness on the possibility of shopping for Mauritian tourist products on the Internet.

To introduce mauritiuscenter.com as the ultimate website for buying Mauritian tourist products.

To encourage tourists to visit and shop on the site.

STRATEGIC PLAN Signet with detachable card: Inserted in Tourist Magazines. Distributed in Brochure Dispenser at Airport. Distributed via Affiliated Shop Outlets. Distributed via Travel Agents & Tour Operators. Distributed via Taxis & Cellular Phone Rental Agents.

Signet with detachable card:

Inserted in Tourist Magazines.

Distributed in Brochure Dispenser at Airport.

Distributed via Affiliated Shop Outlets.

Distributed via Travel Agents & Tour Operators.

Distributed via Taxis & Cellular Phone Rental Agents.

STRATEGIC PLAN Airport : Banners Flight Information Display Screen (FIDS) Trolley Advertising Product Display & Promotion Stand ‘ La Première Valise’ Performance Advertising

Airport :

Banners

Flight Information Display Screen (FIDS)

Trolley Advertising

Product Display & Promotion Stand

‘ La Première Valise’

Performance Advertising

RECOMMENDATIONS Internet Banner : A direct link on the Servihoo and/or Air Mauritius homepage to mauritiuscenter.com .

Internet Banner :

A direct link on the Servihoo and/or Air Mauritius homepage to mauritiuscenter.com .

MEDIA STRATEGY SIGNET WITH DETACHABLE CARD : A highly noticeable space with a longer life than traditional print. The signet can be adapted to include a detachable portion with basic site information which may be kept for reference. Various magazine options are available with varying cost and distribution profiles (see attached media schedule proposal). Distribution through Affiliated Shop Outlets offers added value at no further cost and raises awareness of the outlets. Travel Agents, Tour Operators, Cellular Phone Rental Agents, & Taxis offer excellent interface with tourists which is exploitable.

SIGNET WITH DETACHABLE CARD :

A highly noticeable space with a longer life than traditional print. The signet can be adapted to include a detachable portion with basic site information which may be kept for reference.

Various magazine options are available with varying cost and distribution profiles (see attached media schedule proposal).

Distribution through Affiliated Shop Outlets offers added value at no further cost and raises awareness of the outlets.

Travel Agents, Tour Operators, Cellular Phone Rental Agents, & Taxis offer excellent interface with tourists which is exploitable.

MEDIA STRATEGY (Contd.) AIRPORT : The airport offers a unique point of transit for all in-bound and out-bound tourists. Daily traffic at the airport varies between 4,000 and 8,000 with an estimated 1.5 Million for the year. Banners are strategically placed inside the terminal at both departure and arrival points and ensure effective coverage at a very reasonable price. Flight Information Display Screens (FIDS) offer a highly flexible medium with maximum reach as the screens are consulted by all passengers and other visitors to the terminal.

AIRPORT :

The airport offers a unique point of transit for all in-bound and

out-bound tourists. Daily traffic at the airport varies between 4,000

and 8,000 with an estimated 1.5 Million for the year.

Banners are strategically placed inside the terminal at both departure and arrival points and ensure effective coverage at a very reasonable price.

Flight Information Display Screens (FIDS) offer a highly flexible medium with maximum reach as the screens are consulted by all passengers and other visitors to the terminal.

MEDIA STRATEGY (Contd.) AIRPORT : Trolley package offers a longer term solution for maintaining brand presence. Reach can be increased through additional packages being taken. Product Display & Promotion Stands offer a dynamic interface with the target consumer and the possibility of having the entire product range on showcase. ‘ La Première Valise’ is a high impact but short term measure for a guaranteed first impression at a reasonable cost. Performance Advertising is a unique and untapped medium which will not only generate a high talk-about factor but may also attract free media coverage for the brand.

AIRPORT :

Trolley package offers a longer term solution for maintaining brand presence. Reach can be increased through additional packages being taken.

Product Display & Promotion Stands offer a dynamic interface with the target consumer and the possibility of having the entire product range on showcase.

‘ La Première Valise’ is a high impact but short term measure for a guaranteed first impression at a reasonable cost.

Performance Advertising is a unique and untapped medium which will not only generate a high talk-about factor but may also attract free media coverage for the brand.

MEDIA STRATEGY (Contd.) INTERNET BANNER : An excellent way to advertise mauritiuscenter.com to potential visitors searching for country and travel information and the Internet community at large.

INTERNET BANNER :

An excellent way to advertise mauritiuscenter.com to potential visitors searching for country and travel information and the Internet community at large.

COST ESTIMATES: Signet

COST ESTIMATES: Airport Note: Concept & Design costs for additional items & Media cost for FIDS will be quoted on request.