Why HR is key to CSR

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CSR is about how to do business.
HR is about how to ensure that managers & employees are able and enabled to do business in a social responsible manner and create sustainable value for all stakeholders.

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Why HR is key to CSR

  1. 1. Why HR = key to CSR!21st century HRHuman ResponsibleHuman RelationsHuman ResultsCrépin ConsultBridging today & tomorrow in HR, talent & career managementH R S t rate g y, Tra i n i n g & I nte r i m M a n a ge m e nt Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  2. 2. The 21st century:a fundamentally changing context Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  3. 3. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  4. 4. Just 40 years from now, some 30% more people will be living on this planet 9.0 Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, Talent & Career management
  5. 5. Is this what they will get?www.inHR.nl Consult, Alexander Crépin Crépin for inspiration, innovation & results in HR, talent & career management
  6. 6. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  7. 7. we are entering a new Era a “different” world! The future business environment:global, DIVERSE CULTURES, complex, uncertain, interconnected, TRANSPARENT & SUSTAINABLE Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, Talent & Career management
  8. 8. Corporate Social Responsibilitya mind shift that challengesa lot of traditional Industrial Age business thinking about HOW to do & HOW to run a business Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  9. 9. a shiftfrom nowto HOWa shiftfrom profit nowto how to ensure prosperityfor future generations as well Crépin Consult, Alexander Crépin for inspiration, Crépin www.inHR.nl in HR, talent & career management Alexander innovation & results
  10. 10. CSR, a shift & evolving insightsIt’s is a (learning) journey aboutHOW rather than a destination, an endpointexpectations of company behavior is constantly changing & will ever be more demanding with time Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  11. 11. CSR = SHOW HOW SHOWING StakeholdersCSR is part of your companies DNA “External” “Internal” stakeholders workforce CSR experience CSR performance CSR = balance Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  12. 12. HR was & is about HOW HOW to build a CSR embracing culture? HOW to make CSR a part of the companies DNA? HOW do we get management & employees doing it?HOW to develop, CSR knowledge, skills & behavior? HOW to compensate CSR performance? Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  13. 13. CSR & HR……HR already works at communicating &implementing ideas, policies, cultural &behavioral change across organizationsHR’s role in influencing attitudes and linkswith (top) line managers mean it is ideally placedto do the same with CSR!........ The Chartered Institute of Personnel and Development UK Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  14. 14. CSR & HRTo make CSR happen HR should take itsinitiating, facilitating & coordinating roleEnsuring management & employees:- understand & engage in the CSR journey- are enabled & able how- to create sustainable value in a social responsible manner! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  15. 15. HR:Time toWake up! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management www.ailo.nl
  16. 16. It’s also inour hands Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  17. 17. People, Planet & Profita new kind of economy is emerging WE NEED HOW to do it? Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, Talent & Career management
  18. 18. Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  19. 19. CSR: creating company’s valuePositive link between corporate sustainability & strong share price performance The Economist Intelligence Unit. Tangible Value Intangible Value 60-85% of company value* Reputation Brand image Stakeholder relations credibility, reliability, trustworthiness, responsibility *Research 2000 Based on capital market valuations Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  20. 20. IDEAS: fuel for innovative &sustainable business successes Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  21. 21. CSR makes you an Employer of Choicein the War for TalentPeople (in our company) are thrilled whenthey feel like they can be part ofsolutions …. like making their world abetter place……. alike Chris Page director of climate and energy strategy, Yahoo Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  22. 22. Top Talent look for CSR employers…..Especially younger generations oftalented people are looking for employmentin organizations that show good citizenship,that supports their own (online) reputationas being a good citizen…… Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  23. 23. Most HR domains connect to CSR- Recruitment- Talent retention- & career management- Training & development- Performance management- Compensation & benefits- Industrial relations & diversity management- Organization development, process management- Change management- Health & safety Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  24. 24. RememberCSR – HR = PRCSR + HR = 3P People, Planet & ProfitCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  25. 25. time to re-position HR? From Human Resources toHuman Responsible Management Human Relations & Human Results Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
  26. 26. Alexander Crépin inspiration, innovation & results Value adding business partner, interim manager & career coach I contribute by challenging status quo & cultivating fresh thinking I do what needs to be done, by straightforward executionI help you to succeed I enjoy turning problems into solutions The aim: performing smarter, more engaged and getting the best possible result in a People, Planet & Profit perspective bridging today & tomorrow in HR, talent & career management S t rate g y, Tra i n i n g & I nte r i m M a n a ge m e nt
  27. 27. Crépin Consultinspiration, innovation & resultsbridging today & tomorrow in HR, talent & career management S t rate g y, t ra i n i n g & i nte r i m m a n a ge m e nt

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