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Personal Branding, an introduction why, what & how  by Alexander Crepin
 

Personal Branding, an introduction why, what & how by Alexander Crepin

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Introduction to Personal Branding. ...

Introduction to Personal Branding.
Why, what & how, Overview of the basics of Personal Branding
In the contemporary job market is dynamic. Life time employment is disappearing. This requires a new workers attitude in order to find and get employment until retirement

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    Personal Branding, an introduction why, what & how  by Alexander Crepin Personal Branding, an introduction why, what & how by Alexander Crepin Presentation Transcript

    • Personal BrandPersonal Brandingin 30 sheetsby Alexander CrépinI help you to succeed Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • The future ain’t what is used to be Winnie the PoohThe 21st century:a fundamentally changing context for work & careerCHALLENGE: letting go of your traditional career paradigms Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Modern Career ParadigmLife cycle of jobs is shorteningincreasing labor market dynamics: jobs come & go less & less job security!!! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Modern Career ParadigmLife time employment is over!!MANY jobs AND employersuntil retirement!!Proactivity, agility & resilience required Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Modern Career Paradigm Be in charge of your own journey!Personal responsibility is an attitude, a philosophy, a way of being Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Modern Career ParadigmCareer journey = employment journeyMany jobs & employers until retirement!Invest in getting a strong, preferredcandidate position on the job market!! . Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand• To be found on the (online) job market• To be identified as an interesting candidate• To engage potential employment partners• To get employed (candidate nr. 1) Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Your Personal Brand is all of you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brandall associations about you in people’s mindsabout who you are, your unique valuecombination of personal attributes, values, drivers, strengths & passionswhat differentiates you from your peers,your competitors for work! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Your Personal Brandwhat other people tell you it is what they say about you when you leave the room! what they whisper about you, not what they say! —Errol Flynn It is NOT what you say it is! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal BrandingInfluencingwhat to think & feel about you, how to rememberwho you are & what you could do for themGiving your target audiencereason(s) to choose for you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Branding to be noticed & stand outEffective personal branding elevates you from being just a commodity amongst many identical commodities, to become something with a unique character and promise to deal with Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Branding Process1. Identifying & defining a. YOUR unique value offer (internal brand) b. YOUR target audience (external brand)2. Communicating your brand3. Maintaining your brand Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand ProcessIdentifying YOUR value Who am I Find out What do I have to offer What makes me special What makes me interesting to hireCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Internal BrandYour unique valuesets you apart from others competing forthe same kind of work / businessWhat you have to offer that no one else does! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • External BrandYour Image & reputationHow you’re perceived by your marketwhat your (target) audience think of you Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Your Target Audience Know your target audience Know/Ask what they are looking for1: Employers 2: Recruitment agencies 3: Fellow workers 4: Competing workers National & International Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand ProcessInternal brand + External brand & (job) market next: Position yourselfDefine your differentiating personal brand! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand PositioningSuccessful Personal BrandsAuthenticYou can’t fake itRemember:People hire people they trust Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand CommunicationPersonal Brand Statement“verbal business card“ a statement of positioning & targeting“Elevator speech, Pitch”a thirty-second personal commercial, pitching yourself for a job or stretch assignmentDifferentiating yourself- who you are really- what you do & are the best at (value)- whom you serve (audience)- how you do it uniquely (USP) Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand Communication acting, doing & behaving If others’ perceptions define your personal brand all you do impacts your brand! integrate your value proposition in everything you do Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand CommunicationDon’t sell the drink, sell the refreshmentIt is not so much what you communicate,but rather how you do it- Tone of voice, conversation skills- Body language- Images & symbols- Colors- Type & of channels Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand CommunicationHow & WhatBe interesting, share, be an informer & not an meformer- Storytelling- Publishing, (guest) blogging, vodcasting- Write reviews of relevant books- Launch your website & online career portfolio- Joining conversations, comment regularly- Presenting / training- Press releases Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Brand CommunicationSocial media: do it yourself platforms- communicate - distribute- promote - self-publish- connect - produce Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal BrandIt’s not only what you knowbut also WHO you knowThe relationships you have also define your personal brandKey to a successful brand: mutually beneficial relationships Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal BrandingBuild a (global) network of preferred employers
    • Personal Brand CommunicationMonitor Feedback & Activityo Listen & see what resonates with your audienceo Ask feedback from trusted fans & brand ambassadorso Monitor use Google Alerts & regular online searcheso Don’t be afraid to change your approach! Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Branding Keep your brand fresh The world is not standing still – nor should you Your brand is part of an ever evolving process Re-invent & `upgrade` your brandThink Madonna – she is as much a marketing `upgrading` every 3-5 years as she is an entertainer Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal BrandingSummaryo Identify unique qualities & characteristics within youo Identify & understand your target audience needso Position yourself differentiating in your target marketo Communicate a crystal clear, consistent message across multiple channels (online & offline) Build & tell compelling stories to stand out & to separate yourself from competitorso Build (online) supporting relationshipso Maintain & upgrade your brand, monitor feedback & activityo Integrate your value proposition in everything you do Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal BrandingEpilogue……Our lives are an amazing journey of self-discoverytoward wholeness, a balanced happy & successful lifeWe try to do the work we love & develop ourselvescontinuously to keep on working until retirementPersonal Branding is likely a piece in the puzzle of thatever challenging effort …………… Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Personal Branding Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Time to strengthen your Personal Brand call help you to succeed + 31 653 641 905 (in Dutch only) twitter.com/AlexanderCrepin nl.linkedin.com/in/alexandercrepin Crépin Consult Inspiration, innovation & results
    • See also my Personal Branding workshop Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • See also my Talent 2.0 workshop Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • See also my Employer Branding workshop Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • See also my Coaching workshop Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • See also my TRM workshopCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • End!Crépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management
    • Thank youThank YouCrépin Consult, Alexander Crépin for inspiration, innovation & results in HR, talent & career management