ISO 26000 Responsibility Social a new (global) HR challenge by Alexander Crépin Part 1
ISO 26000 & C orporate S ocial R esponsibility ISO 26000 & HR in 3 parts Part 1 = CSR why? No longer a question! Part 2 = ISO 26000 & HR Part 3 = CSR & HR, some illustrations
HR (interim) services & consultancy www.crepinconsult.nl www.inHR.nl ( Dutch blog on HR & Change) www.linkedin.com/in/alexandercrepin twitter.com/talentspotter Alexander Crépin ISO 26000 ( C orporate ) S ocial R esponsibility
ISO 26000 H uman R esponsible M anagement www.inHR.nl
“ It” is in our hands ISO 26000 ( C orporate) S ocial R esponsibility www.inHR.nl
‘ nachhaltige Entwicklung’ – Von Carlowitz (1713) www.inHR.nl Introduction of the idea that “production” activities should provide the best outcomes for the human & natural environments BOTH FOR THE PRESENT & FUTURE ISO 26000 & C orporate S ocial R esponsibility
… meeting the needs of people today without compromising the ability of future generations to meet their own needs ………. Brundtland Report 1987 ISO 26000 & C orporate S ocial R esponsibility
...for your grand-kids … It is the responsibility of all individuals to improve the quality of life of the society in which they live, there ancestors lived and there descendants will be living ……
SR is becoming a frame of mind acknowledging that business can’t be divorced from the rest of society C S R is much more than just an ethical aspiration supporting a good reputation of your organization
Social Responsibility is a complete no-brainer it is common sense for a business that understands what it really is to be part of a global sustainable society ……. anonymous ISO 26000 & C orporate S ocial R esponsibility
Social Responsibility = good citizenship requiring integration of economic, social & environmental concerns in a sustainable manner in all (business) decisions & operations ISO 26000 & C orporate S ocial R esponsibility
(Corporate) Social Responsibility is, first and foremost, a long-term strategy! ISO 26000 & C orporate S ocial R esponsibility
Social Responsibility is a mindset that challenges a lot of traditional industrial age business thinking !
Sustainability is now these days about being able to make a profit also in the future ... It is THE opportunity of the twenty-first century! Conform Ben Clarke Kraft Foods
I think that the world has reached a C SR tipping point now We’re beyond the debates over whether CSR is something that needs to be done or not—it’s now mostly about HOW DO WE DO IT ! It’s about creating sustainable value! Steve Fludder vice president, ecomagination, GE
“ You can’t ignore the impact your company has on the community & the environment. CEO’s used to frame thoughts like these in the context of moral responsibility, but now, it’s also about growth and innovation In the future, it will be the only way we do business.” Paul Cescau, CEO, Unilever
An 11-year Harvard University study found that "stakeholder-balanced" companies showed four times the growth rate and eight times the employment growth when compared to companies that are shareholder-only focused …….
… “ There is a growing body of evidence that companies which manage environmental, social, and governance risks most effectively tend to deliver better risk-adjusted financial performance than their industry peers. Moreover, all three of these sets of issues are likely to have an even greater impact on companies’ competitiveness and financial performance in the future.” Jean Frijns Chief Investment Officer ABP Netherlands (Largest pension fund in the world)
CSR can lead to a fundamental transformation of strategies, operations, relationships, organization culture and identity, because CSR could very well turn out to be a matter of Do or Die ISO 26000 & C orporate S ocial R esponsibility
People Profit People Planet Profit People Planet Prosperity ? H uman R esponsible M anagement
Corporate Social Responsibility Triple Bottom Line (TBL) = 3P = 3E Profit Economy Growth Jobs Taxes Products Services Brand Planet E nvironment Eco-efficiencies Eco-effectiveness People Equity Employees Community Culture Human rights
Strike Hits Vietnam Nike Factory April 1, 2008 Thousands of workers producing 10% of the 75 million pairs of shoes made annually for Nike have shut down a Vietnamese plant demanding higher pay, bonuses and cost of living allowances INTERNATIONAL: Bottom of the Barrel Mar 24, 2008 Millions of Asian workers producing goods sold are trapped in servitude. Shanghai China: Abusive Child Labor Ring Is Exposed May 1, 2008 Severe labor abuses extended into the heart of its export economy.
Social responsibility of any kind is not a simple a + b = c matter.
David & David & David have a chance “ against” a Goliath … SR is a public movement, which has gained more momentum as citizens demand corporations to be accountable for their impacts…
Never doubt that a small group of thoughtful, committed citizens like Aung San Su Kyi, Nelson Mandela can change the world indeed, it’s the only thing that ever has! Margaret Mead www.inHR.nl
CSR is a very complex, sophisticated challenge and it just forces deeper, better thinking…. Companies & people who really understand SR are better equipped because it forces you to think much deeper and come up with innovations cnfrm Darcy Winslow Nike
In a modern complex, global & diverse society, stakeholders expectations of company behavior is constantly changing and will ever be more demanding with time Ignoring your stakeholders is no longer an option … SR is a public movement, which has gained more momentum as citizens demand corporations to be accountable for their impacts…
Social Responsibility is a moving target that cannot be fully achieved by a one-time set of activities and decisions Instead, social responsibility is a journey rather than a destination, an endpoint …………. Society’s expectations of business increase every year and no organization can hope to be successful without taking account of those expectations
Stages of CSR Compliance Medium to high strategic & operational impact Fundamental strategic & operational impact Continuous innovation Sustainable business models Provide funding and skills Little strategic or operational impact
ISO 26000 & C orporate S ocial R esponsibility
ISO 26000 & C orporate S ocial R esponsibility
ISO 26000 & C orporate S ocial R esponsibility I Elementary IV Integrated III Innovative II Engaged V Transforming Capacity Commitment Coherence Credibility Stages of CSR development an other view
There are plenty of challenges ! change the world, start yourself first
ISO 26000 & C orporate S ocial R esponsibility End of part 1 Part 1 = CSR why? No longer a question! Part 2 = ISO 26000 & HR Part 3 = CSR & HR, some illustrations
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Alexander Crépin HR innovation & HR services partner in sustainable change www.inHR.nl