ISO 26000 Responsibility Social a new (global) HR challenge by Alexander Crépin Part 3

ISO 26000 & C orporate S ocial R esponsibility ISO 26000 & HR in 3 parts Part 1 = CSR why? No longer a question! Part 2 = ISO 26000 & HR Part 3 = CSR & HR, some illustrations

HR (interim) services & consultancy www.crepinconsult.nl www.inHR.nl ( Dutch blog on HR & Change) www.linkedin.com/in/alexandercrepin twitter.com/talentspotter Alexander Crépin ISO 26000 ( C orporate ) S ocial R esponsibility

ISO 26000 H uman R esponsible M anagement www.inHR.nl

CSR: general HR focus areas www.inHR.nl

Be a part of the “game”, claim your role!!

Some illustrations of the CSR - HR relationship ISO 26000 & C orporate S ocial R esponsibility

Talent the key to success In the end success comes from motivated, skilled, committed, collaborating personnel Engaging talented people is one of the main topics on the road to success

Building a talent engaging culture CSR: It is not only about short term financial profits Immaterial aspects like people & planet turn about to be also important & this engages people

… .. Employees experiencing the organization’s commitment to social & environmental responsibilities In return they show a more positive, more engaged mindset and are more “productive” than those working for “less responsible” employers ….. ISO 26000 & C orporate S ocial R esponsibility

People (in our company) are thrilled when they feel like they can be part of solutions …. like making their world a better place alike Chris Page director of climate and energy strategy, Yahoo ISO 26000 & C orporate S ocial R esponsibility

Talents look for CSR employers Especially younger generations of talented people are looking for employment in organizations that show good citizenship, that supports their own (online) reputation as being a good citizen ISO 26000 & C orporate S ocial R esponsibility

Gen Y & Millennials Several studies indicate that they feel it their responsibility to make the world a better place Companies that offer the option to join them in their efforts are favorite employers! Not any longer to ignore

www.inHR.nl Engagement pyramid

Investing in CSR pays off by engaged personnel - More innovative spirit, more ideas for improvement - Talent retention improvement - EOC, less employer branding investments - Performance improvement, better motivated employees - More collaborative learning spirit - Cost gains, less mistakes, complaints etc . ISO 26000 & C orporate S ocial R esponsibility

CSR = transparency & stakeholders Informing internal stakeholders Explore social media options Blogging, Vlogging, WiKi etc. HR challenge: Ensure a consensus about separating facts & feelings Ensuring that internal politics don’t become (too) dominant in the exchange of information Ensuring that internal stakeholders follow both ethical & common sense when exchanging information www.inHR.nl

CSR HR stakeholder management www.inHR.nl

Control represents a vision on management from the industrial age Control is out CSR Leaderschip, management

“ The key to success for the organization of tomorrow is not having all the ‘right’ answers but exploring & looking for questions to be answered and asking them” The key challenge is the change in the survival mentality and the culture that emphasizes short-term gains at the expense of moral and societal values

S T A K E H O L D E R S Process management in a dynamic networked organization requires helicopter view + delegation of responsibility & trust

S T A K E H O L D E R S HR challenge: ensuring a shared view on delegation of responsibilities & accountabilities and support managers & employees to act accordingly

ISO 26000 & C orporate S ocial R esponsibility ISO 26000 & Training & Development HR Training & Development plays a key role in building a CSR organization and “proving” that the organization is embracing a CSR philosophy in its decision making process and in its daily operations

ISO 26000 alignment: Competencies Showing CSR Behavior Specific CSR Competencies & Generic Competencies supporting CSR ISO 26000 & C orporate S ocial R esponsibility

CSR competencies Context Sensitivity, understanding dynamics of a global society Understanding the role of the players in society – government, business, unions, NGO’s organizations & civil society Stakeholder relation management Identifying stakeholders, building relations internal & external, engaging in consultation & balancing demands Questioning business as usual, courage to explore new territories Being open to new ideas, challenging others to adopt new ways of thinking and questioning business as usual Transparent & open Making publicly available all legally releasable information to meet stakeholders needs accurate, timely, unequivocal Exchange of information & ideas A combination of listening, telling, presenting & sharing Respect, refuse, reduce, reuse, repair & recycle attitude www.inHR.nl

CSR “generic” competencies Collaboration, working together, building capacity Building capacity and external partnerships and creating strategic networks and alliances. Strategic view, long term focus Taking a strategic view of the business environment, applying a helicopter view Respect, harnessing diversity Respecting diversity and adjusting your approach to different situations. Integrity & authenticity Acting honestly, showing high moral standards, on the basis of beliefs & commitment Commitment CSR is not always choosing the easy way, this requires commitment to get to results www.inHR.nl

CSR competencies development HR supporting manager & employees by offering blended training & learning facilities Promoting exchange of best practices www.inHR.nl ISO 26000 & C orporate S ocial R esponsibility

CSR awareness, understanding & commitment www.inHR.nl HR advises & initiates all kinds of activities that help managers & employees to get a better understanding idea of what CSR is really about in the organization ISO 26000 & C orporate S ocial R esponsibility

CSR & Rewards / Comp & Ben www.inHR.nl Total reward strategy ISO 26000 & C orporate S ocial R esponsibility

CSR & Rewards / Comp & Ben It is not about cash alone “ Total Reward” philosophy Material & immaterial aspects are both playing a role in rewarding performance www.inHR.nl ISO 26000 & C orporate S ocial R esponsibility

CSR & desired performance & reward Creating a financial and non-financial reward system that meet employees’ needs, reinforce company metrics and align the company’s (CSR) goals . ISO 26000 & C orporate S ocial R esponsibility

CSR & performance criteria Increasingly asset managers, particularly institutional investors with long-term investment horizons , are raising executive pay these issues in meetings with companies and through the shareholder resolution process A desirable setting for executive compensation: employee satisfaction (71%) leadership development (78%) customer satisfaction (84%) sustainable development (89%) . 2005 survey of Canadian board directors McKinsey

Rewarding performance The sky is the limit? H uman R esponsible M anagement

external internal Employer Branding Employer Branding must be authentic

CSR some employer branding basics Position your self authentically, no fuzz - Take a position in the CSR spectrum, show it - Communicate & operate consistently - Simple, Sober, Short, Committed making a difference - Work inside out, employees are best ambassadors Tell your story, use online CSR platforms Know the labor market, where & what they want Live your message!

CSR some employer branding basics

Position your self authentically, no fuzz

- Take a position in the CSR spectrum, show it

- Communicate & operate consistently

- Simple, Sober, Short, Committed making a difference

- Work inside out, employees are best ambassadors

Tell your story, use online CSR platforms

Know the labor market, where & what they want

Live your message!

Global Employer Brand Index Study Corporate social responsibility score 5.21 out of 7 An increased global emphasis on becoming an Employer of Choice and the need to be an ethical employer, is reflected in the high scores for Corporate Social Responsibility

Employer Branding Information about CSR activities support your imago as Employer of Choice www.inHR.nl

Some HR opportunities promote / show CSR - Provide workshops, work lunches for a dialogue about CSR & ISO 26000 - Start a company CSR blog for and by employees Start a CSR wiki for sharing CSR know how and ideas - Ask employees for CSR ideas & initiatives, delegate implementation responsibility - Stimulate & facilitate permanent personal & professional development - Attention for improvement of mental & physical health CSR on agenda of work council meetings External stakeholder management, unions, employers organizations etc. - Traineeships for minority groups and neighborhood youngsters - Diversity shown by appointment of employees from so called minority groups - In performance management CSR is also performance criterion - Bonus allowance not only for short term but also long term success - Company cars in combination with public transportation - Facilitate combining work & family responsibilities, children, elderly, sick - Initiate participation in community volunteering activities in career dev. programs - Ensure accountability for ethics at all levels etcetc.

Some HR opportunities promote / show CSR

- Provide workshops, work lunches for a dialogue about CSR & ISO 26000

- Start a company CSR blog for and by employees

Start a CSR wiki for sharing CSR know how and ideas

- Ask employees for CSR ideas & initiatives, delegate implementation responsibility

- Stimulate & facilitate permanent personal & professional development

- Attention for improvement of mental & physical health

CSR on agenda of work council meetings

External stakeholder management, unions, employers organizations etc.

- Traineeships for minority groups and neighborhood youngsters

- Diversity shown by appointment of employees from so called minority groups

- In performance management CSR is also performance criterion

- Bonus allowance not only for short term but also long term success

- Company cars in combination with public transportation

- Facilitate combining work & family responsibilities, children, elderly, sick

- Initiate participation in community volunteering activities in career dev. programs

- Ensure accountability for ethics at all levels

etcetc.

Change happens! www.ailo.nl

HR initiating C SR, mastering change Get alignment, shared vision at the top Be a role model, practice what is being preached Get stakeholder support Identify & engage enthusiastic go getters Involve employees in decisions that affect them Inform & explain to management & employees Train management & employees Rewarding of CSR initiatives & results Support employees in balancing work life activities Encourage employee volunteerism (dev opportunity) Reduce, re use, recycle, replace etc. HR materials www.inHR.nl

HR initiating C SR, mastering change

Get alignment, shared vision at the top

Be a role model, practice what is being preached

Get stakeholder support

Identify & engage enthusiastic go getters

Involve employees in decisions that affect them

Inform & explain to management & employees

Train management & employees

Rewarding of CSR initiatives & results

Support employees in balancing work life activities

Encourage employee volunteerism (dev opportunity)

Reduce, re use, recycle, replace etc. HR materials

Options for a creating a C SR mindset - Make a clear business case with facts & figures - Promote CSR imago as being a cool thing to do - Practice what you preach Start but beware of a Don Quichotte situation, get support Engage stakeholders internally and externally for your ideas - Build internal alliances & establish role models around - Don’t enforce, however create a kind of sense of urgency Don’t start inventing the wheel, learn form experiences Make whistle blowers type of arrangements, build trust H uman R esponsible M anagement

Options for a creating a C SR mindset

- Make a clear business case with facts & figures

- Promote CSR imago as being a cool thing to do

- Practice what you preach

Start but beware of a Don Quichotte situation, get support

Engage stakeholders internally and externally for your ideas - Build internal alliances & establish role models around

- Don’t enforce, however create a kind of sense of urgency

Don’t start inventing the wheel, learn form experiences

Make whistle blowers type of arrangements, build trust

“ People and planet and profit” will require us to reject many of the conventions and conveniences of business that created past success - taking new perspectives, finding new solutions, and even finding new measures of performance People, planet & profit is about CHANGE ISO 26000 & C orporate S ocial R esponsibility

Companies switch to a more integrated business model—one that’s socially responsible as well as highly relevant to a company’s business mission— as a consequence the pace of positive social change will likely increase! Embrace it! Vgl Lois Quam UnitedHealth Group

ISO 26000 Clause 7 Implementation Understanding the social responsibility of an organization Determining relevance and significance of core subjects and issues to an organization

ISO 26000 Clause 7 Implementation CSR implementation, starting with ISO 26000 affects every part of HR execution CSR is a top challenge for HR for the next 3 to 5 years ISO 26000 & C orporate S ocial R esponsibility

Summary H uman R esponsible M anagement ISO 26000

ISO 26000 will be a fact soon CSR already is H uman R esponsible M anagement

CSR: starting with ISO 26000 Intention Why? Action How? Result What? www.inHR.nl

CSR Why? One should One must It pays off www.inHR.nl

CSR How? Together!

CSR What?

“ In an age when the speed, intensity, and complexity of change increases exponentially, the ability to shape change – rather than being its victims or spectators – depends on our competence and willingness to guide the purposeful evolution of our systems, our communities, our natural environment and our society” Bela Banathy, Designing Social Systems for a Changing World. www.inHR.nl

Summary H uman R esponsible M anagement The world is in transition, CSR is one of the drivers CSR requires innovation meaning business development Important stakeholders’ expectations are rising ISO 26000 implies a global framework CSR can protect & enhance company value CSR is about what you do, it is about people HR plays key role helping to do the right things, the right way

ISO 26000 National member bodies of ISO are now invited to vote and comment on the final draft Participating liaison organizations can also comment Comments received by the Feb. 14, 2010, deadline will be discussed at the next ISO SR meeting in May 2010

CSR doesn’t change the HR agenda! CSR illustrates the importance of proactive & interactive HR! H uman R esponsible M anagement

CSR proactive & interactive HR! This is HR that is reflecting far more better that it is all about People (and not about Resources) working Planet & Profit consciously for the success of the organization H uman R esponsible M anagement

Wake up Time? www.ailo.nl

time to re-position HR? From Human Resources to Human Responsible Management Human Relations & Results

H uman R esponsible M anagement

Questions ? Photo by jn2race

ISO 26000 & C orporate S ocial R esponsibility End of part 3 & serie Part 1 = CSR why? No longer a question! Part 2 = ISO 26000 & HR Part 3 = CSR & HR, some illustrations

We offer global CSR (train the trainer) programs & and a unique set of tools that enable HR to deal effectively & efficient with all kind of CSR organizational issues & challenges. Starting with CSR & ISO & HR? Looking for professional & transparent support?

Just call me Alexander Crépin + 31 653 641 905 Looking for professional & transparent support? Is CSR your HR challenge?

Alexander Crépin HR innovation & HR services partner in sustainable change www.inHR.nl

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