CSR Awareness Overview in 35 photos & statements

Corporate Social Responsibility 35 illustrations of what it is about Alexander Crépin HR services partner in sustainable change www.inHR.nl

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“ Its” in our hands www.inHR.nl

Social Responsibility is the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, This is known as the “triple bottom line” of people, planet, and profit …….

CSR means operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business …… (http://www.bsr.org)

A morally responsible business is not one that measures its actions against some external principle or guidelines, but is one in which good people are making sustainable decisions … ( like As Desjardins)

Any organization should behave like a good citizen in society The law does not (and cannot) contain or prescribe the whole duty of a good citizen. A good citizen takes account of the interests of others besides himself and tries to exercise an informal and imaginative ethical judgment in deciding what he should or should not do This is how organizations always should seek to behave in a social responsible manner

It has become difficult to distinguish between CSR & good business practice Good business practice is now these days all about acting in a social responsible manner People Planet & Profit dilemma’s are becoming part of daily decision making processes

Consumers have a basic understanding of CSR as a commitment to communities and society. Consumers expect companies to contribute to their communities by volunteering time and effort to local activities, getting involved in community events in nonfinancial ways, providing jobs, and treating their employees well

Corporate social responsibility is not about managing, reducing and avoiding risk! It is about creating opportunities, generating improved sustainable profitable performance for people & planet

I believe the distinction between a good company and a great one is this: A good company delivers excellent products and services A great one delivers not only excellent products & services that customers really need, but also strives in all actions to make the world a better place now and in the future …………. Bill Ford

Companies with their eye on their ‘triple-bottom-line’, on social, ecological & economical impact, outperform their less fastidious peers on the stock market The Economist

a sustainable life means taking (social) responsibility We have the power of choice but …..

Topics concerned www.inHR.nl Our personal consumer choices have ecological, social and spiritual consequences. It is time to re-examine some of our deeply held notions that underlie our lifestyles David Suzuki

Environmental problems will not be solved by one company reducing its emissions to zero and it won't be solved by one government acting alone The People Planet Profit challenge will only be solved with mass participation by the general public in all countries around the globe Based on a quote by Rupert Murdoch

It's time to look to nature as our model and adapt our thinking and planning to what we are a part of, what we can't be separated from, no matter how much we try, in our high-rise, air-conditioned offices and pinstripe suits Because for ages nature always gets the last laugh! Maria Rodale

Traditionally, there has been a tendency on the part of many NGO’s, governments and business to view each other in terms of “them” and “us”. As a result, interaction has been characterized by more or less confrontational relations. Fortunately this is starting to change! In the field of a building a sustainable society there is an ongoing transition on the part of all three towards collaborative engagement for People, Planet & Profit challenges

Social Responsibility requires a holistic approach, to engage & conduct a meaningful dialogue with a wide spectrum of constituents or stakeholders These stakeholders are any individual or group, that might affect or be affected by the organization's activities like employees, suppliers, contractors, customers/clients, shareholders, government, community leaders and non-governmental organizations

Now more than ever, external stakeholders have access to, and participate in, a multitude of online & social media options to learn and communicate about the SR records of particular organizations — an upward trend that is likely to continue

How transparent do we need to be, to promote a social responsible mindset & encourage social responsible behavior

Organizations must be the drivers of the SR conversation in which they are the primary subject, rather than witnesses of the conversations This requires an understanding of where these conversations are taking place, that is no longer solely in traditional media but rather online

Stakeholder dialogue: Strong communities support strong organizations; but the reverse is also true!

What truly defines CSR : Sustainable growth, in a creative, transparent interactive and respectful diverse setting Learning from stakeholders and together exploring new win-win opportunities

You wanted shareholder value — built by tough-guy CEOs We want real value, built by people with character, dignity and courage Umair Haque

Example of a CSR agenda

Economic objectives:

promote innovation & sustainable growth

increase competitiveness on sustainability issues

create employment opportunities

improve reputation & engage (potential) customers

Social objectives:

engage stakeholders inside & outside

combat poverty

equal opportunities

promote mental & physical health & well-being

support community social cohesion

promote cultural diversity & identity

Environmental objectives:

avoid environmental/ecological damage

zero waste & carbon neutral operations

ensure the integrity of the ecosystem

promote biodiversity

Sustainable operating strategies require a multidisciplinary and open mindset that is not known in most of the organizations that have their roots in the 20 th century

Faced with increasing social and environmental challenges, tomorrow’s managers will need new skills and leadership experience to respond to sustainable development opportunities & challenges.

managing an organization through a social responsibility approach is a learning process, that only through action is getting deeper and enriched with understanding of the multiple dimensions of what it means to be a socially responsible organization

Fresh air A bit sun A drink Some food Friends …. What else do we need?

There is hope! People are going to want, and be able, to find out about the citizenship of an organization, whether it is doing the right things socially, economically and environmentally You know what I need Make sure it is there also for my children

Do the things today that make tomorrow better for our

… It is the responsibility of all individuals to improve the quality of life of the society in which they live, there ancestors lived and there descendants will be living ……

1713 ‘ nachhaltige Entwicklung’ Von Carlowitz Economical progress should be advantageous for both present and future generations www.inHR.nl … .. meeting the needs of the present without compromising the ability of future generations to meet their own needs….. so allocations that enrich current generations at the expense of future generations are very unfair