Best Selling Author, Speaker and Marketing Consultant Al Lautenslager simplifies marketing trends that you can implement now.

1. 8 Marketing Trends
From Best-selling Author,
Keynote/Conference Speaker and
Marketing Consultant –
Al Lautenslager

2. Content is King
• 30,000,000 pieces of content are shared
everyday
• Customers compare, shop
• 90% of Customers trust reviews; 14% trust
advertising
• Content is a hook

3. Integration
• Many things all working together
• Different touches to different target market
members
• Frequency
• Awareness
• Identity and Branding
• Social Media
• SEO

4. Visual Content will Win
• Over 60% of social media has imagery
• Pictures & Video
• 30% of Pinterest Users Bought what was
pinned
• Video is hot – Vine, Instagram, FB instant play

5. Google Plus
• SEO
• Google Rules
• Google Rules

6. Targeting Becomes Personal
• Personalized messages
• Smaller communities
• Engagement and outreach – one on one

7. Mobile is Hot
• What’s in your pocket/purse
• How many are looking at their device right
now
• Tablets
• Multi-tasking; multi-screens
• Content delivery; customer
experience

8. Attentions Spans will Decrease
• Creative Marketing will win
• Instant Communication; The Right Messages
• Attention Getting
• Get Noticed, Get Remembered, Get Talked
About

9. Its all about conversion
• Its not about website hits, likes, followers or
connections
• ….unless it turns into sales
– Messaging
– Offers
– Engagement
– Relationships
– Positioning

10. Takeaways
• Markets and Customers are Changing
• People forget fast
• Engage, Relationship, Sell
• PLAN IT OUT

11. Outsourcing Social Media, Content
Marketing & Guerrilla Marketing
• Al Lautenslager – Social Media Marketing & Content Marketing
Expert, Strategist and Enthusiast, Guerrilla Marketing
Expert
• al@allautenslager.com
• 630-740-1397
• http://contentmarketingofficer.wordpress.com
Available for Consulting or to Speak at Your Conference
Keynote, Workshop, Breakout, Panel
-Outsourced Consulting Available –
Inquire for Packages That Fit You

12. Wrap Up/Conclusion/Action
• Launch what is comfortable
• Get help if you need it
• Do something…in 30 Days

13. One Way Mind vs. Two Way Mind

14. Happy Marketing!
al@allautenslager.com
www.marketforprofits.com
630-740-1397